Sun Audience in Spain
Sun has an estimated audience of 9,210,238 people in Spain. 62.1% are female, 37.9% are male, average age 45.4. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, TripAdvisor, MSN.
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Sun audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.4 |
| Estimated audience size | 9,210,238 |
Audience persona
The typical Sun fan in Spain is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.96× | Shopping |
| TripAdvisor | 3.66× | Travel & Leisure |
| MSN | 3× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| Livemusic | 2.89× | Music & Radio |
| 1.7× | Internet & Social Media | |
| Dentistry | 3.52× | Business & Career |
| Kundalini yoga | 4.33× | Health |
| Wedding dress | 2.78× | Fashion & Accessoires |
| Lunch | 2.45× | Food & Beverages |
| Spas | 1.54× | Beauty & Wellness |
| Julio Iglesias | 1.66× | Music & Radio |
| Cadena SER | 1.68× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Formentera | 3.7× | Travel & Leisure |
| Local food | 1.72× | Food & Beverages |
| Girona | 1.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
| Travelling | THRILL | 1 |
| DIY Mentality | THRILL | 0.98 |
| Creativity | OPEN | 0.96 |
| Family Orientation | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.