A data profile of the people who buy, follow and care about Sun in Spain — modelled from more than twelve digital signal sources. Sun has an estimated audience of 9,210,238 people in Spain.
Sun has an estimated audience of 9,210,238 people in Spain. 62.1% are female, 37.9% are male, average age 45.4. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Aldi, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2.67× the country average).
Demographically, the Sun audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Individualism.
The typical Sun fan in Spain is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Sun profile in Spain.
62.1% are female, 37.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.4 |
| Estimated audience size | 9,210,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Sun audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.89× | ||
| 02 | Volunteering | Politics & Society | 3.22× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.05× | ||
| 04 | Refrigerator | Home & Garden | 2.93× | ||
| 05 | Internet & Social Media | 2.80× | |||
| 06 | Betfair | Games | 2.71× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.67× | ||
| 08 | Mango | Shopping | 2.61× | ||
| 09 | Real property | Home & Garden | 2.34× | ||
| 10 | Distilled beverage | Food & Beverages | 2.30× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.23× | ||
| 12 | Dentistry | Business & Career | 2.09× | ||
| 13 | Crossword | Games | 2.06× | ||
| 14 | Aldi | Shopping | 1.99× | ||
| 15 | Badoo | Internet & Social Media | 1.87× | ||
| 16 | Caixabank | Business & Career | 1.68× | ||
| 17 | IBEX 35 | Business & Career | 1.66× | ||
| 18 | MSN | News | 1.64× | ||
| 19 | Lodging | Travel & Leisure | 1.64× | ||
| 20 | Julio Iglesias | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Individualism | JOY | 1.20× | |
| Sustainability | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Design Affinity | PREMIUM | 0.96× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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