Sun Audience in Germany
Sun has an estimated audience of 7,330,346 people in Germany. 56.0% are female, 44.0% are male, average age 39.7. Top brand affinities: Esra Erol, Škoda Kodiaq, Snow White (Fables), Home Delivery, Corfu (regional unit).
Top brand affinities include Esra Erol, Škoda Kodiaq, Snow White (Fables), with strongest over-indexing on Esra Erol (6.04× the country average). Demographically, the Sun audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.7 |
| Estimated audience size | 7,330,346 |
Audience persona
The typical Sun fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Esra Erol.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esra Erol | 6.04× | Movies & TV |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Snow White (Fables) | 1.7× | Literature |
| Home Delivery | 2.04× | Food & Beverages |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Coworking | 1.87× | Business & Career |
| Theocracy | 4.67× | Music & Radio |
| Cachorro | 1.56× | Pets & Animals |
| Volvo V60 | 2.03× | Cars & Mobility |
| Glashütte | 1.73× | Travel & Leisure |
| The Equalizer | 1.9× | Movies & TV |
| Sinister (band) | 4.74× | Music & Radio |
| Fatteh | 3.8× | Food & Beverages |
| Krasnodar | 2.95× | Travel & Leisure |
| Joaquín Guzmán Loera | 2.35× | Politics & Society |
| Gender-neutral language | 1.88× | Politics & Society |
| Medieval fantasy | 3.47× | Literature |
| Anton Hofreiter | 1.71× | Politics & Society |
| Throne of Glass | 1.75× | Literature |
| Fat-tailed sheep | 6.21× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.