Sun Audience in Germany
A data profile of the people who buy, follow and care about Sun in Germany — modelled from more than twelve digital signal sources. Sun has an estimated audience of 7,330,346 people in Germany.
The average Sun fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Western Union, Tagesschau, Real property, with strongest over-indexing on Western Union (3.27× the country average).
Demographically, the Sun audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sun fan in Germany is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Western Union.
At a glance
The key figures that characterise the Sun profile in Germany.
Search interest · 12-month trend
Demographics of Sun fans
56.0% are female, 44.0% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.7 |
| Estimated audience size | 7,330,346 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sun audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Geography
Where the Sun audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~500K | 1.61× | |
| 02 | Nordrhein-Westfalen | ~2M | 1.28× | |
| 03 | Bremen | ~80K | 1.24× | |
| 04 | Hessen | ~600K | 1.16× | |
| 05 | Hamburg | ~200K | 1.12× | |
| 06 | Bayern | ~1M | 1.04× | |
| 07 | Baden-Württemberg | ~1M | 1.00× | |
| 08 | Saarland | ~90K | 0.99× | |
| 09 | Rheinland-Pfalz | ~400K | 0.96× | |
| 10 | Schleswig-Holstein | ~200K | 0.90× | |
| 11 | Niedersachsen | ~600K | 0.87× | |
| 12 | Thüringen | ~200K | 0.83× | |
| 13 | Sachsen-Anhalt | ~200K | 0.81× | |
| 14 | Brandenburg | ~200K | 0.79× | |
| 15 | Sachsen | ~300K | 0.76× | |
| 16 | Mecklenburg-Vorpommern | ~100K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sun audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 5.75× | ||
| 02 | Allgäu | Travel & Leisure | 4.39× | ||
| 03 | Lake Constance | Travel & Leisure | 4.21× | ||
| 04 | Meteorology | Home & Garden | 3.66× | ||
| 05 | Real property | Home & Garden | 3.45× | ||
| 06 | Western Union | Business & Career | 3.27× | ||
| 07 | Firefox | Internet & Social Media | 3.11× | ||
| 08 | Island | Travel & Leisure | 3.09× | ||
| 09 | Solar cell | Home & Garden | 3.06× | ||
| 10 | German television comedy | Movies & TV | 2.97× | ||
| 11 | Country rap | Music & Radio | 2.96× | ||
| 12 | Satire | Literature | 2.91× | ||
| 13 | Google News | News | 2.63× | ||
| 14 | Pillow | Home & Garden | 2.42× | ||
| 15 | Volunteering | Politics & Society | 2.22× | ||
| 16 | Lodging | Travel & Leisure | 2.21× | ||
| 17 | MSN | News | 2.16× | ||
| 18 | Kitchen | Home & Garden | 1.71× | ||
| 19 | Tagesschau | Movies & TV | 1.51× | ||
| 20 | Müller (company) | Food & Beverages | 1.51× |
Personality of the Sun audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Mindfulness | BALANCE | 1.27× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Sports Activity | POWER | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Sun have in Germany?
Sun has an estimated audience of 7,330,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sun fans?
56.0% of Sun fans are female, 44.0% are male, with an average age of 39.7 years.
Which brands do Sun fans like most?
Sun fans show strongest brand affinity for Western Union (3.27×), Tagesschau (1.51×), and Real property (3.45×) over the country average.
Where do Sun fans live in Germany?
Sun fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Sun fans also like?
Beyond Sun itself, the audience over-indexes on Tagesschau (1.51×), Real property (3.45×), Allgäu (4.39×), and Satire (2.91×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sun audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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