Sun Audience in Germany
Sun has an estimated audience of 7,330,346 people in Germany. 56.0% are female, 44.0% are male, average age 39.7. Top brand affinities: Satire, German television comedy, Western Union, Tagesschau, Allgäu.
Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.65× the country average). Demographically, the Sun audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Travel & Leisure · Type: Topic
Demographics of Sun fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.7 |
| Estimated audience size | 7,330,346 |
Audience persona
The typical Sun fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.65× | Literature |
| German television comedy | 9.26× | Movies & TV |
| Western Union | 6.21× | Business & Career |
| Tagesschau | 2.42× | Movies & TV |
| Allgäu | 6.35× | Travel & Leisure |
| Country rap | 6.13× | Music & Radio |
| Headphones | 5.25× | Technology & Electronics |
| Real property | 4.26× | Home & Garden |
| Google News | 3.82× | News |
| Transfermarkt | 2.45× | Sports |
| D&R | 8.09× | Technology & Electronics |
| Spiegel Online | 1.79× | News |
| Vacation rental | 3.5× | Travel & Leisure |
| Hairstyle | 2.24× | Beauty & Wellness |
| Hygiene | 2.31× | Beauty & Wellness |
| Show TV | 5.28× | Movies & TV |
| Gala | 1.63× | News |
| Vacations | 1.88× | Travel & Leisure |
| North Rhine-Westphalia | 1.75× | Travel & Leisure |
| Philips | 2.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
See Sun audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.