Rascasse Audience Intelligence

Lake Constance Audience in Germany

A data profile of the people who buy, follow and care about Lake Constance in Germany — modelled from more than twelve digital signal sources. Lake Constance has an estimated audience of 1,237,027 people in Germany.

#1among Lake in Germany#387among POI in Germany#436in Travel & Leisure

The average Lake Constance fan in Germany is 42.0 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Baden-Württemberg, Rhine, Bild, with strongest over-indexing on Baden-Württemberg (7.86× the country average).

Demographically, the Lake Constance audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lake Constance fan in Germany is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Baden-Württemberg.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Constance profile in Germany.

Audience size
1.2M
in Germany
Gender
53.4%♀
46.6% male
Age
42.0
average years
Country rank
#5349
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Constance fans

53.4% are female, 46.6% are male, average age 42.0.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Lake Constance audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age42.0
Estimated audience size1,237,027
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Lake Constance audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4927%
50+23%
Fig. 04

Worldwide distribution

59.8%

of the worldwide Lake Constance audience comes from Germany.

Worldwide audience distribution share by country for Lake Constance
CountryShare
Germany59.8%
Switzerland10.3%
Austria7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Constance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lake Constance fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K3.07×
02Bayern~300K1.49×
03Saarland~20K1.31×
04Rheinland-Pfalz~80K1.28×
05Hessen~100K1.12×
06Nordrhein-Westfalen~200K0.89×
07Thüringen~30K0.88×
08Niedersachsen~100K0.86×
09Sachsen~50K0.78×
10Sachsen-Anhalt~20K0.68×
11Brandenburg~30K0.67×
12Hamburg~20K0.64×
13Schleswig-Holstein~30K0.63×
14Bremen~6K0.61×
15Berlin~30K0.59×
16Mecklenburg-Vorpommern~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Lake Constance, Germany
0.57×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Constance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Constance audience
#·InterestCategoryAffinity×
01Baden-WürttembergTravel & Leisure7.86×
02RhineTravel & Leisure6.93×
03AustriaTravel & Leisure5.83×
04StuttgartTravel & Leisure5.63×
05Tyrol (state)Travel & Leisure5.11×
06ZDFMovies & TV4.66×
07Mix MarktShopping4.65×
08RecreationTravel & Leisure4.42×
09PoliticsPolitics & Society4.28×
10TrainingSports3.99×
11Müller (company)Food & Beverages3.91×
12Deutsche BahnCars & Mobility3.90×
13BildNews3.84×
14HotelsTravel & Leisure3.81×
15ScienceBusiness & Career3.80×
16MunichTravel & Leisure3.80×
17Obi (store)Shopping3.47×
18REWEShopping3.43×
19EdekaShopping3.38×
20LeisureTravel & Leisure3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Constance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Constance audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.59×
Social Media UsageJOY1.85×
TraditionCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Constance audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
MindfulnessBALANCE0.66×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Constance have in Germany?

Lake Constance has an estimated audience of 1,237,027 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Lake Constance fans?

53.4% of Lake Constance fans are female, 46.6% are male, with an average age of 42.0 years.

03

Which brands do Lake Constance fans like most?

Lake Constance fans show strongest brand affinity for Baden-Württemberg (7.86×), Rhine (6.93×), and Bild (3.84×) over the country average.

04

Where do Lake Constance fans live in Germany?

Lake Constance fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Bayern (reach ~300K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Constance fans also like?

Beyond Lake Constance itself, the audience over-indexes on Rhine (6.93×), Bild (3.84×), ZDF (4.66×), and Austria (5.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in Germany

See Lake Constance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lake Constance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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