Lake Constance Audience in Germany
Lake Constance has an estimated audience of 1,237,027 people in Germany. 53.4% are female, 46.6% are male, average age 42.0. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Baden-Württemberg, Rhine, Bild, Austria, Politics.
The average Lake Constance fan in Germany is 42.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Baden-Württemberg, Rhine, Bild, with strongest over-indexing on Baden-Württemberg (7.86× the country average). Demographically, the Lake Constance audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Lake
Demographics of Lake Constance fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.0 |
| Estimated audience size | 1,237,027 |
Audience persona
The typical Lake Constance fan in Germany is balanced, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Baden-Württemberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 516,695 | 3.06× |
| Bayern | 306,740 | 1.54× |
| Nordrhein-Westfalen | 245,427 | 0.91× |
| Hessen | 106,866 | 1.13× |
| Niedersachsen | 101,463 | 0.84× |
| Rheinland-Pfalz | 80,370 | 1.3× |
| Sachsen | 47,454 | 0.78× |
| Berlin | 33,515 | 0.61× |
| Schleswig-Holstein | 27,379 | 0.62× |
| Thüringen | 26,477 | 0.84× |
| Brandenburg | 25,254 | 0.66× |
| Sachsen-Anhalt | 21,289 | 0.66× |
| Saarland | 19,405 | 1.28× |
| Hamburg | 18,017 | 0.64× |
| Mecklenburg-Vorpommern | 12,809 | 0.54× |
| Bremen | 6,170 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baden-Württemberg | 7.86× | Travel & Leisure |
| Rhine | 6.93× | Travel & Leisure |
| Bild | 3.84× | News |
| Austria | 5.83× | Travel & Leisure |
| Politics | 4.28× | Politics & Society |
| Stuttgart | 5.63× | Travel & Leisure |
| Hotels | 3.81× | Travel & Leisure |
| ZDF | 4.66× | Movies & TV |
| Deutsche Bahn | 3.9× | Cars & Mobility |
| Mix Markt | 4.65× | Shopping |
| Obi (store) | 3.47× | Shopping |
| Recreation | 4.42× | Travel & Leisure |
| Science | 3.8× | Business & Career |
| Tyrol (state) | 5.11× | Travel & Leisure |
| REWE | 3.43× | Shopping |
| Leisure | 3.32× | Travel & Leisure |
| Wetter.com | 3.78× | Home & Garden |
| Edeka | 3.38× | Shopping |
| Training | 3.99× | Sports |
| Munich | 3.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.36 |
| Pet Ownership | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Sports Activity | POWER | 1.23 |
| LGBTQ+ Identity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.1% |
| Switzerland | 10.3% |
| Austria | 7.0% |
See Lake Constance audiences in other countries
More Lake audiences in Germany
- Lake Bled (557,428)
- Wolfgangsee (373,100)
- Lake Iseo (298,972)
- Müritz (267,921)
- Lake Zurich (256,554)
Frequently asked questions
How many fans does Lake Constance have in Germany?
Lake Constance has an estimated audience of 1,237,027 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Lake Constance fans?
53.4% of Lake Constance fans are female, 46.6% are male, with an average age of 42.0 years.
Which brands do Lake Constance fans like most?
Lake Constance fans show strongest brand affinity for Baden-Württemberg (7.86×), Rhine (6.93×), and Bild (3.84×) over the country average.
Where do Lake Constance fans live in Germany?
Lake Constance fans in Germany are most concentrated in Baden-Württemberg (reach 516,695), Bayern (reach 306,740), and Nordrhein-Westfalen (reach 245,427). These three regions account for the largest share of the active audience.
What other brands do Lake Constance fans also like?
Beyond Lake Constance itself, the audience over-indexes on Rhine (6.93×), Bild (3.84×), Austria (5.83×), and Politics (4.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lake Constance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.