Science Audience in Germany
Science has an estimated audience of 15,373,827 people in Germany. 56.3% are female, 43.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crafts, Medicine, Hobby, Digital distribution, QVC.
The average Science fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crafts, Medicine, Hobby, with strongest over-indexing on Crafts (1.54× the country average). Demographically, the Science audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Science fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.0 |
| Estimated audience size | 15,373,827 |
Audience persona
The typical Science fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Crafts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,357,032 | 1× |
| Bayern | 2,661,506 | 1.08× |
| Baden-Württemberg | 2,472,336 | 1.18× |
| Hessen | 1,635,401 | 1.4× |
| Niedersachsen | 1,353,598 | 0.91× |
| Berlin | 880,985 | 1.28× |
| Rheinland-Pfalz | 818,192 | 1.06× |
| Sachsen | 748,826 | 0.99× |
| Schleswig-Holstein | 507,626 | 0.92× |
| Brandenburg | 412,285 | 0.86× |
| Hamburg | 366,107 | 1.05× |
| Sachsen-Anhalt | 342,496 | 0.86× |
| Thüringen | 340,257 | 0.87× |
| Mecklenburg-Vorpommern | 210,498 | 0.72× |
| Saarland | 153,069 | 0.81× |
| Bremen | 133,337 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crafts | 1.54× | Home & Garden |
| Medicine | 1.54× | Business & Career |
| Hobby | 1.53× | Home & Garden |
| Digital distribution | 1.56× | Business & Career |
| QVC | 1.73× | Movies & TV |
| Cake | 1.52× | Food & Beverages |
| Desserts | 1.53× | Food & Beverages |
| Tchibo | 1.56× | Shopping |
| Let's Dance (German TV series) | 1.57× | Movies & TV |
| Roland Kaiser | 1.7× | Music & Radio |
| Mammal | 1.51× | Pets & Animals |
| Grilling | 1.57× | Food & Beverages |
| Children's clothing | 1.53× | Fashion & Accessoires |
| Florian Silbereisen | 1.57× | Music & Radio |
| Fressnapf | 1.55× | Shopping |
| Der Tagesspiegel | 1.52× | News |
| Baking | 1.59× | Food & Beverages |
| Oven | 1.66× | Home & Garden |
| Blouse | 1.51× | Fashion & Accessoires |
| Mass media | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Sports Activity | POWER | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Mindfulness | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
See Science audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Science have in Germany?
Science has an estimated audience of 15,373,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Science fans?
56.3% of Science fans are female, 43.7% are male, with an average age of 40.0 years.
Which brands do Science fans like most?
Science fans show strongest brand affinity for Crafts (1.54×), Medicine (1.54×), and Hobby (1.53×) over the country average.
Where do Science fans live in Germany?
Science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,357,032), Bayern (reach 2,661,506), and Baden-Württemberg (reach 2,472,336). These three regions account for the largest share of the active audience.
What other brands do Science fans also like?
Beyond Science itself, the audience over-indexes on Medicine (1.54×), Hobby (1.53×), Digital distribution (1.56×), and QVC (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.