Rascasse Audience Intelligence

Science Audience in Germany

A data profile of the people who buy, follow and care about Science in Germany — modelled from more than twelve digital signal sources. Science has an estimated audience of 15,373,827 people in Germany.

#76among Topic in Germany#8in Business & Career

The average Science fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crafts, Medicine, Hobby, with strongest over-indexing on Crafts (1.54× the country average).

Demographically, the Science audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Creativity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Science fan in Germany is more female, around 40.0 years old, with strong Creativity tendencies and a notable affinity for Crafts.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science profile in Germany.

Audience size
15.4M
in Germany
Gender
56.3%♀
43.7% male
Age
40.0
average years
Country rank
#131
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Science fans

56.3% are female, 43.7% are male, average age 40.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Science audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age40.0
Estimated audience size15,373,827
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Science audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Science audience comes from Germany.

Worldwide audience distribution share by country for Science
CountryShare
United States20.2%
Brazil5.1%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science audience in Germany is strongest.

Fig. 05

Top regions by affinity

Science fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1.5M1.30×
02Berlin~800K1.21×
03Baden-Württemberg~2.5M1.12×
04Sachsen~800K1.08×
05Bayern~2.5M1.04×
06Hamburg~400K1.04×
07Rheinland-Pfalz~800K1.03×
08Bremen~100K1.03×
09Nordrhein-Westfalen~3.5M0.98×
10Brandenburg~500K0.96×
11Thüringen~400K0.96×
12Niedersachsen~1.5M0.91×
13Schleswig-Holstein~500K0.91×
14Sachsen-Anhalt~400K0.91×
15Saarland~200K0.87×
16Mecklenburg-Vorpommern~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Science, Germany
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science audience
#·InterestCategoryAffinity×
01QVCMovies & TV1.73×
02Roland KaiserMusic & Radio1.70×
03Alles was zähltMovies & TV1.67×
04OvenHome & Garden1.66×
05BakingFood & Beverages1.59×
06Let's Dance (German TV series)Movies & TV1.57×
07GrillingFood & Beverages1.57×
08Florian SilbereisenMusic & Radio1.57×
09Digital distributionBusiness & Career1.56×
10TchiboShopping1.56×
11FressnapfShopping1.55×
12CraftsHome & Garden1.54×
13MedicineBusiness & Career1.54×
14HobbyHome & Garden1.53×
15DessertsFood & Beverages1.53×
16Children's clothingFashion & Accessoires1.53×
17CakeFood & Beverages1.52×
18Der TagesspiegelNews1.52×
19MammalPets & Animals1.51×
20BlouseFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.35×
MindfulnessBALANCE1.23×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.88×
Early Adopter MentalityPOWER0.89×
TravellingTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science have in Germany?

Science has an estimated audience of 15,373,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Science fans?

56.3% of Science fans are female, 43.7% are male, with an average age of 40.0 years.

03

Which brands do Science fans like most?

Science fans show strongest brand affinity for Crafts (1.54×), Medicine (1.54×), and Hobby (1.53×) over the country average.

04

Where do Science fans live in Germany?

Science fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Science fans also like?

Beyond Science itself, the audience over-indexes on Medicine (1.54×), Hobby (1.53×), Digital distribution (1.56×), and QVC (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Science audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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