Baking Audience in Germany
A data profile of the people who buy, follow and care about Baking in Germany — modelled from more than twelve digital signal sources. Baking has an estimated audience of 6,175,619 people in Germany.
The average Baking fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cooking, Recipes, Cake, with strongest over-indexing on Cooking (1.64× the country average).
Demographically, the Baking audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baking fan in Germany is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Cooking.
At a glance
The key figures that characterise the Baking profile in Germany.
Search interest · 12-month trend
Demographics of Baking fans
69.5% are female, 30.5% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.6 |
| Estimated audience size | 6,175,619 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Baking audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Geography
Where the Baking audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~1M | 1.28× | |
| 02 | Rheinland-Pfalz | ~400K | 1.20× | |
| 03 | Bayern | ~1M | 1.16× | |
| 04 | Nordrhein-Westfalen | ~1.5M | 1.10× | |
| 05 | Saarland | ~80K | 1.10× | |
| 06 | Niedersachsen | ~600K | 1.08× | |
| 07 | Thüringen | ~200K | 1.05× | |
| 08 | Schleswig-Holstein | ~200K | 1.00× | |
| 09 | Sachsen | ~300K | 0.96× | |
| 10 | Hessen | ~400K | 0.95× | |
| 11 | Brandenburg | ~200K | 0.94× | |
| 12 | Sachsen-Anhalt | ~100K | 0.94× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.90× | |
| 14 | Bremen | ~50K | 0.88× | |
| 15 | Hamburg | ~100K | 0.85× | |
| 16 | Berlin | ~200K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Baking audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oven | Home & Garden | 2.43× | ||
| 02 | Cake | Food & Beverages | 2.22× | ||
| 03 | Baby food | Kids & Family | 1.99× | ||
| 04 | Ernsting's family | Shopping | 1.99× | ||
| 05 | Toddler | Kids & Family | 1.94× | ||
| 06 | Bonprix | Shopping | 1.92× | ||
| 07 | Local food | Food & Beverages | 1.91× | ||
| 08 | Recipes | Food & Beverages | 1.89× | ||
| 09 | Knitting | Home & Garden | 1.89× | ||
| 10 | Desserts | Food & Beverages | 1.82× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 1.77× | ||
| 12 | Wetter.de | Home & Garden | 1.76× | ||
| 13 | Healthy habits | Health | 1.70× | ||
| 14 | C&A | Shopping | 1.69× | ||
| 15 | Cooking | Food & Beverages | 1.64× | ||
| 16 | Parent | Kids & Family | 1.55× | ||
| 17 | Childhood | Kids & Family | 1.54× | ||
| 18 | Organic food | Food & Beverages | 1.54× | ||
| 19 | Deichmann | Shopping | 1.52× | ||
| 20 | Rossmann | Shopping | 1.50× |
Personality of the Baking audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| Design Affinity | PREMIUM | 1.38× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× |
Frequently asked questions
How many fans does Baking have in Germany?
Baking has an estimated audience of 6,175,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baking fans?
69.5% of Baking fans are female, 30.5% are male, with an average age of 41.6 years.
Which brands do Baking fans like most?
Baking fans show strongest brand affinity for Cooking (1.64×), Recipes (1.89×), and Cake (2.22×) over the country average.
Where do Baking fans live in Germany?
Baking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Baking fans also like?
Beyond Baking itself, the audience over-indexes on Recipes (1.89×), Cake (2.22×), Toddler (1.94×), and Oven (2.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Baking audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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