Baking Audience in Germany
Baking has an estimated audience of 6,175,619 people in Germany. 69.5% are female, 30.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cooking, Recipes, Cake, Toddler, Oven.
The average Baking fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cooking, Recipes, Cake, with strongest over-indexing on Cooking (1.64× the country average). Demographically, the Baking audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Baking fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.6 |
| Estimated audience size | 6,175,619 |
Audience persona
The typical Baking fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,529,780 | 1.13× |
| Bayern | 1,161,090 | 1.17× |
| Baden-Württemberg | 1,085,317 | 1.29× |
| Niedersachsen | 655,260 | 1.09× |
| Hessen | 445,589 | 0.95× |
| Rheinland-Pfalz | 386,105 | 1.25× |
| Sachsen | 284,012 | 0.94× |
| Schleswig-Holstein | 221,366 | 1× |
| Berlin | 189,361 | 0.69× |
| Brandenburg | 178,797 | 0.93× |
| Thüringen | 158,220 | 1.01× |
| Sachsen-Anhalt | 145,341 | 0.91× |
| Hamburg | 119,794 | 0.86× |
| Mecklenburg-Vorpommern | 99,287 | 0.84× |
| Saarland | 83,059 | 1.1× |
| Bremen | 45,336 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.64× | Food & Beverages |
| Recipes | 1.89× | Food & Beverages |
| Cake | 2.22× | Food & Beverages |
| Toddler | 1.94× | Kids & Family |
| Oven | 2.43× | Home & Garden |
| Bonprix | 1.92× | Shopping |
| Rossmann | 1.5× | Shopping |
| Desserts | 1.82× | Food & Beverages |
| Vegetarian cuisine | 1.77× | Food & Beverages |
| Deichmann | 1.52× | Shopping |
| Local food | 1.91× | Food & Beverages |
| Childhood | 1.54× | Kids & Family |
| Baby food | 1.99× | Kids & Family |
| Barbie | 1.51× | Movies & TV |
| Organic food | 1.54× | Food & Beverages |
| C&A | 1.69× | Shopping |
| Knitting | 1.89× | Home & Garden |
| Healthy habits | 1.7× | Health |
| Ernsting's family | 1.99× | Shopping |
| Parent | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| DIY Mentality | THRILL | 1.28 |
| Creativity | OPEN | 1.21 |
| Design Affinity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
See Baking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baking have in Germany?
Baking has an estimated audience of 6,175,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baking fans?
69.5% of Baking fans are female, 30.5% are male, with an average age of 41.6 years.
Which brands do Baking fans like most?
Baking fans show strongest brand affinity for Cooking (1.64×), Recipes (1.89×), and Cake (2.22×) over the country average.
Where do Baking fans live in Germany?
Baking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,529,780), Bayern (reach 1,161,090), and Baden-Württemberg (reach 1,085,317). These three regions account for the largest share of the active audience.
What other brands do Baking fans also like?
Beyond Baking itself, the audience over-indexes on Recipes (1.89×), Cake (2.22×), Toddler (1.94×), and Oven (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.