Baking Audience in Canada
Baking has an estimated audience of 4,156,114 people in Canada. 64.1% are female, 35.9% are male, average age 42.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Giant Tiger, Michaels Stores, Bakery, Oven, Reitmans.
The average Baking fan in Canada is 42.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Giant Tiger, Michaels Stores, Bakery, with strongest over-indexing on Giant Tiger (1.65× the country average). Demographically, the Baking audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Baking fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.9 |
| Estimated audience size | 4,156,114 |
Audience persona
The typical Baking fan in Canada is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giant Tiger.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,652,908 | 1.52× |
| British Columbia | 960,132 | 1.54× |
| Alberta | 570,413 | 1.11× |
| Quebec | 569,774 | 0.57× |
| Manitoba | 184,789 | 1.19× |
| Saskatchewan | 152,774 | 1.16× |
| Nova Scotia | 112,647 | 0.91× |
| New Brunswick | 91,918 | 0.96× |
| Newfoundland and Labrador | 50,349 | 0.8× |
| Prince Edward Island | 17,669 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giant Tiger | 1.65× | Shopping |
| Michaels Stores | 1.5× | Arts & Culture |
| Bakery | 1.56× | Food & Beverages |
| Oven | 1.53× | Home & Garden |
| Reitmans | 1.62× | Fashion & Accessoires |
| HomeSense | 1.51× | Home & Garden |
| The UPS Store | 1.99× | Shopping |
| Cookie | 1.54× | Food & Beverages |
| Pastry | 1.58× | Food & Beverages |
| Flour | 1.63× | Food & Beverages |
| Dollar Tree | 1.54× | Shopping |
| Rexall | 1.56× | Shopping |
| Jean Coutu Group | 1.59× | Shopping |
| Diaper bag | 1.65× | Kids & Family |
| Joe Fresh | 1.56× | Fashion & Accessoires |
| Kitchen utensil | 1.7× | Home & Garden |
| Old age | 1.58× | Politics & Society |
| Snacking | 1.59× | Food & Beverages |
| Penningtons | 1.75× | Fashion & Accessoires |
| Slow cooker | 2.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.8 |
| Individualism | JOY | 1.66 |
| Career Orientation | POWER | 1.56 |
| Need for Security | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.2 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
See Baking audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Baking have in Canada?
Baking has an estimated audience of 4,156,114 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Baking fans?
64.1% of Baking fans are female, 35.9% are male, with an average age of 42.9 years.
Which brands do Baking fans like most?
Baking fans show strongest brand affinity for Giant Tiger (1.65×), Michaels Stores (1.5×), and Bakery (1.56×) over the country average.
Where do Baking fans live in Canada?
Baking fans in Canada are most concentrated in Ontario (reach 2,652,908), British Columbia (reach 960,132), and Alberta (reach 570,413). These three regions account for the largest share of the active audience.
What other brands do Baking fans also like?
Beyond Baking itself, the audience over-indexes on Michaels Stores (1.5×), Bakery (1.56×), Oven (1.53×), and Reitmans (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.