Oven Audience in Canada
Oven has an estimated audience of 4,703,876 people in Canada. 62.7% are female, 37.3% are male, average age 45.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bakery, Microwave oven, Local food, Refrigerator, Grilling.
The average Oven fan in Canada is 45.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bakery, Microwave oven, Local food, with strongest over-indexing on Bakery (3.16× the country average). Demographically, the Oven audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Oven fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 45.0 |
| Estimated audience size | 4,703,876 |
Audience persona
The typical Oven fan in Canada is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bakery.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,517,296 | 1.28× |
| Quebec | 787,527 | 0.7× |
| British Columbia | 746,541 | 1.06× |
| Alberta | 632,466 | 1.09× |
| Manitoba | 192,847 | 1.1× |
| Nova Scotia | 166,547 | 1.19× |
| Saskatchewan | 152,074 | 1.02× |
| New Brunswick | 118,480 | 1.09× |
| Newfoundland and Labrador | 61,311 | 0.86× |
| Prince Edward Island | 20,553 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bakery | 3.16× | Food & Beverages |
| Microwave oven | 2.96× | Home & Garden |
| Local food | 1.86× | Food & Beverages |
| Refrigerator | 2.34× | Home & Garden |
| Grilling | 1.97× | Food & Beverages |
| Organic food | 1.68× | Food & Beverages |
| HomeSense | 1.97× | Home & Garden |
| Staples (Canada) | 1.59× | Business & Career |
| Real property | 1.68× | Home & Garden |
| Kitchenware | 2.23× | Home & Garden |
| Cabinetry | 2.0× | Home & Garden |
| Fast casual restaurants | 2.12× | Food & Beverages |
| Giant Tiger | 1.54× | Shopping |
| Online food ordering | 2.01× | Food & Beverages |
| Non-alcoholic beverage | 2.68× | Food & Beverages |
| Cappuccino | 2.67× | Food & Beverages |
| Etsy | 1.73× | Fashion & Accessoires |
| Espresso | 2.21× | Food & Beverages |
| Cupcake | 1.97× | Food & Beverages |
| Organic farming | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.79 |
| Indulgence | JOY | 1.66 |
| Convenience Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.43 |
| Tradition | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
See Oven audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Oven have in Canada?
Oven has an estimated audience of 4,703,876 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Oven fans?
62.7% of Oven fans are female, 37.3% are male, with an average age of 45.0 years.
Which brands do Oven fans like most?
Oven fans show strongest brand affinity for Bakery (3.16×), Microwave oven (2.96×), and Local food (1.86×) over the country average.
Where do Oven fans live in Canada?
Oven fans in Canada are most concentrated in Ontario (reach 2,517,296), Quebec (reach 787,527), and British Columbia (reach 746,541). These three regions account for the largest share of the active audience.
What other brands do Oven fans also like?
Beyond Oven itself, the audience over-indexes on Microwave oven (2.96×), Local food (1.86×), Refrigerator (2.34×), and Grilling (1.97×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.