A data profile of the people who buy, follow and care about Oven in Canada — modelled from more than twelve digital signal sources. Oven has an estimated audience of 4,703,876 people in Canada.
The average Oven fan in Canada is 45.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bakery, Microwave oven, Local food, with strongest over-indexing on Bakery (3.16× the country average).
Demographically, the Oven audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Oven fan in Canada is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bakery.
The key figures that characterise the Oven profile in Canada.
62.7% are female, 37.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 45.0 |
| Estimated audience size | 4,703,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Oven audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
Where the Oven audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.28× | |
| 02 | Nova Scotia | ~200K | 1.19× | |
| 03 | Manitoba | ~200K | 1.10× | |
| 04 | Alberta | ~600K | 1.09× | |
| 05 | New Brunswick | ~100K | 1.09× | |
| 06 | British Columbia | ~700K | 1.06× | |
| 07 | Saskatchewan | ~200K | 1.02× | |
| 08 | Prince Edward Island | ~20K | 0.89× | |
| 09 | Newfoundland and Labrador | ~60K | 0.86× | |
| 10 | Quebec | ~800K | 0.70× |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bakery | Food & Beverages | 3.16× | ||
| 02 | Microwave oven | Home & Garden | 2.96× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.68× | ||
| 04 | Cappuccino | Food & Beverages | 2.67× | ||
| 05 | Refrigerator | Home & Garden | 2.34× | ||
| 06 | Kitchenware | Home & Garden | 2.23× | ||
| 07 | Espresso | Food & Beverages | 2.21× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.12× | ||
| 09 | Online food ordering | Food & Beverages | 2.01× | ||
| 10 | Cabinetry | Home & Garden | 2.00× | ||
| 11 | Grilling | Food & Beverages | 1.97× | ||
| 12 | HomeSense | Home & Garden | 1.97× | ||
| 13 | Cupcake | Food & Beverages | 1.97× | ||
| 14 | Local food | Food & Beverages | 1.86× | ||
| 15 | Etsy | Fashion & Accessoires | 1.73× | ||
| 16 | Organic food | Food & Beverages | 1.68× | ||
| 17 | Real property | Home & Garden | 1.68× | ||
| 18 | Organic farming | Food & Beverages | 1.62× | ||
| 19 | Staples (Canada) | Business & Career | 1.59× | ||
| 20 | Giant Tiger | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Indulgence | JOY | 1.66× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.97× |
Oven has an estimated audience of 4,703,876 people in Canada, concentrated in Ontario and Quebec.
62.7% of Oven fans are female, 37.3% are male, with an average age of 45.0 years.
Oven fans show strongest brand affinity for Bakery (3.16×), Microwave oven (2.96×), and Local food (1.86×) over the country average.
Oven fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~800K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Oven itself, the audience over-indexes on Microwave oven (2.96×), Local food (1.86×), Refrigerator (2.34×), and Grilling (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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