A data profile of the people who buy, follow and care about Oven in Spain — modelled from more than twelve digital signal sources. Oven has an estimated audience of 3,385,260 people in Spain.
Oven has an estimated audience of 3,385,260 people in Spain. 68.2% are female, 31.8% are male, average age 46.4. Top brand affinities: Refrigerator, Bakery, HVAC, Iberia (airline), WhatsApp.
Top brand affinities include Refrigerator, Bakery, HVAC, with strongest over-indexing on Refrigerator (6.82× the country average).
Demographically, the Oven audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Oven fan in Spain is more female, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Oven profile in Spain.
68.2% are female, 31.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.4 |
| Estimated audience size | 3,385,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Oven audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 6.82× | ||
| 02 | HVAC | Home & Garden | 4.93× | ||
| 03 | Bakery | Food & Beverages | 4.39× | ||
| 04 | Tableware | Food & Beverages | 3.27× | ||
| 05 | Cupcake | Food & Beverages | 3.16× | ||
| 06 | Pasta | Food & Beverages | 3.00× | ||
| 07 | Confectionery | Food & Beverages | 2.87× | ||
| 08 | Dinner | Food & Beverages | 2.63× | ||
| 09 | Breakfast | Food & Beverages | 2.60× | ||
| 10 | Aldi | Shopping | 2.49× | ||
| 11 | Internet & Social Media | 2.11× | |||
| 12 | Apartment | Business & Career | 2.05× | ||
| 13 | Take-out | Food & Beverages | 2.00× | ||
| 14 | Distilled beverage | Food & Beverages | 2.00× | ||
| 15 | Pastry | Food & Beverages | 1.98× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.97× | ||
| 17 | Organic food | Food & Beverages | 1.84× | ||
| 18 | Flower | Home & Garden | 1.81× | ||
| 19 | Barbecue | Food & Beverages | 1.80× | ||
| 20 | Coches.net | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.96× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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