A data profile of the people who buy, follow and care about Oven in India — modelled from more than twelve digital signal sources. Oven has an estimated audience of 7,003,811 people in India.
Oven has an estimated audience of 7,003,811 people in India. 35.4% are female, 64.6% are male, average age 33.7. Top brand affinities: Refrigerator, Washing machine, Microwave oven, Do it yourself (DIY), Cabinetry.
Top brand affinities include Refrigerator, Washing machine, Microwave oven, with strongest over-indexing on Refrigerator (4.39× the country average).
Demographically, the Oven audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Oven fan in India is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Oven profile in India.
35.4% are female, 64.6% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 33.7 |
| Estimated audience size | 7,003,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Oven audience comes from India.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toaster | Home & Garden | 12.19× | ||
| 02 | Washing machine | Home & Garden | 4.74× | ||
| 03 | Refrigerator | Home & Garden | 4.39× | ||
| 04 | Frying pan | Home & Garden | 4.26× | ||
| 05 | Blender | Home & Garden | 4.16× | ||
| 06 | Microwave oven | Home & Garden | 3.15× | ||
| 07 | Bakery | Food & Beverages | 2.73× | ||
| 08 | Cabinetry | Home & Garden | 2.66× | ||
| 09 | Grilling | Food & Beverages | 2.56× | ||
| 10 | Baking | Food & Beverages | 2.45× | ||
| 11 | Sewing | Home & Garden | 2.22× | ||
| 12 | Embroidery | Home & Garden | 2.14× | ||
| 13 | Videography | Internet & Social Media | 2.10× | ||
| 14 | Skirt | Fashion & Accessoires | 1.91× | ||
| 15 | True Detective | Movies & TV | 1.83× | ||
| 16 | Hobby | Home & Garden | 1.82× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 18 | Nutrient | Food & Beverages | 1.76× | ||
| 19 | Vegetable | Food & Beverages | 1.73× | ||
| 20 | Cash on delivery | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.03× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.69× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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