A data profile of the people who buy, follow and care about Oven in Netherlands — modelled from more than twelve digital signal sources. Oven has an estimated audience of 1,691,822 people in Netherlands.
Oven has an estimated audience of 1,691,822 people in Netherlands. 65.4% are female, 34.6% are male, average age 47.1. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (2.1× the country average).
Demographically, the Oven audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Oven fan in Netherlands is more female, around 47.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Oven profile in Netherlands.
65.4% are female, 34.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 47.1 |
| Estimated audience size | 1,691,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Oven audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.0% |
| Italy | 4.7% |
The strongest cross-interests of the Oven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheesecake | Food & Beverages | 4.82× | ||
| 02 | Bakery | Food & Beverages | 3.44× | ||
| 03 | Refrigerator | Home & Garden | 3.14× | ||
| 04 | Pastry | Food & Beverages | 2.84× | ||
| 05 | Blokker | Technology & Electronics | 2.57× | ||
| 06 | Take-out | Food & Beverages | 2.15× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.10× | ||
| 08 | Internet & Social Media | 1.96× | |||
| 09 | Organic food | Food & Beverages | 1.96× | ||
| 10 | Hair products | Beauty & Wellness | 1.90× | ||
| 11 | Rabobank | Business & Career | 1.86× | ||
| 12 | TUI | Travel & Leisure | 1.85× | ||
| 13 | Hornbach | Shopping | 1.84× | ||
| 14 | Walking | Sports | 1.84× | ||
| 15 | Aldi | Shopping | 1.78× | ||
| 16 | Etos | Health | 1.73× | ||
| 17 | Recipes | Food & Beverages | 1.65× | ||
| 18 | Kitchen | Home & Garden | 1.57× | ||
| 19 | ABN AMRO | Business & Career | 1.54× | ||
| 20 | Primark | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Tradition | CONSERVATISM | 1.58× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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