A data profile of the people who buy, follow and care about Aldi in Netherlands — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 7,042,467 people in Netherlands.
The average Aldi fan in Netherlands is 43.4 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Jumbo (supermarket), Lidl, Discount stores, with strongest over-indexing on Jumbo (supermarket) (2.43× the country average).
Demographically, the Aldi audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Aldi fan in Netherlands is more female, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Aldi profile in Netherlands.
65.3% are female, 34.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.4 |
| Estimated audience size | 7,042,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Aldi audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 36.0% |
| Germany | 10.4% |
| United Kingdom | 9.9% |
Where the Aldi audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~600K | 1.36× | |
| 02 | Zeeland | ~200K | 1.24× | |
| 03 | Overijssel | ~600K | 1.20× | |
| 04 | Drenthe | ~300K | 1.19× | |
| 05 | North Brabant | ~1.5M | 1.18× | |
| 06 | Gelderland | ~1M | 1.15× | |
| 07 | Friesland | ~300K | 1.09× | |
| 08 | Groningen | ~200K | 0.95× | |
| 09 | Zuid-Holland | ~1.5M | 0.80× | |
| 10 | Flevoland | ~100K | 0.69× | |
| 11 | North Holland | ~800K | 0.61× | |
| 12 | Utrecht | ~300K | 0.54× |
The strongest cross-interests of the Aldi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 2.87× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.43× | ||
| 03 | Lidl | Shopping | 2.31× | ||
| 04 | HEMA | Shopping | 2.24× | ||
| 05 | Bol.com | Shopping | 2.02× | ||
| 06 | transavia | Travel & Leisure | 2.01× | ||
| 07 | Kruidvat | Shopping | 2.00× | ||
| 08 | postcode loterij | Games | 1.99× | ||
| 09 | ABN AMRO | Business & Career | 1.98× | ||
| 10 | Etos | Health | 1.92× | ||
| 11 | IKEA | Home & Garden | 1.87× | ||
| 12 | Kwantum | Home & Garden | 1.83× | ||
| 13 | RTL Nieuws | Movies & TV | 1.80× | ||
| 14 | Albert Heijn | Shopping | 1.78× | ||
| 15 | Hornbach | Shopping | 1.78× | ||
| 16 | Internet & Social Media | 1.71× | |||
| 17 | Rabobank | Business & Career | 1.65× | ||
| 18 | McDonald's | Food & Beverages | 1.64× | ||
| 19 | Dutch language | Politics & Society | 1.56× | ||
| 20 | Netherlands | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.72× | |
| Travelling | THRILL | 1.58× | |
| Healthy Lifestyle | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Sustainability | BALANCE | 0.97× |
Aldi's target market in Netherlands covers an estimated 7,042,467 people, concentrated in North Brabant and Zuid-Holland.
65.3% of the Aldi audience are female, 34.7% are male, with an average age of 43.4 years.
Aldi fans show strongest brand affinity for Jumbo (supermarket) (2.43×), Lidl (2.31×), and Discount stores (2.87×) over the country average.
Aldi fans in Netherlands are most concentrated in North Brabant (reach ~1.5M), Zuid-Holland (reach ~1.5M), and Gelderland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Aldi itself, the audience over-indexes on Lidl (2.31×), Discount stores (2.87×), HEMA (2.24×), and RTL Nieuws (1.8×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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