Publix Audience in United States
Publix has an estimated audience of 33,667,163 people in United States. 62.5% are female, 37.5% are male, average age 44.5. Top regions: Florida, Georgia, Alabama. Top brand affinities: Food Lion, Kroger, Aldi, Harris Teeter, Wegmans.
The average Publix fan in United States is 44.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Alabama. Top brand affinities include Food Lion, Kroger, Aldi, with strongest over-indexing on Food Lion (7.79× the country average). Demographically, the Publix audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Publix fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.5 |
| Estimated audience size | 33,667,163 |
Audience persona
The typical Publix fan in United States is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Food Lion.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 17,010,000 | 13.76× |
| Georgia | 7,740,000 | 8.43× |
| Alabama | 3,510,000 | 7.82× |
| North Carolina | 3,322,881 | 3.28× |
| South Carolina | 3,243,394 | 6.4× |
| Tennessee | 2,876,545 | 4.26× |
| Virginia | 1,236,867 | 1.51× |
| Texas | 399,859 | 0.14× |
| Kentucky | 330,344 | 0.78× |
| New York | 266,758 | 0.14× |
| California | 256,024 | 0.07× |
| Ohio | 188,443 | 0.18× |
| Pennsylvania | 144,242 | 0.13× |
| Illinois | 139,639 | 0.12× |
| Louisiana | 124,470 | 0.29× |
| Michigan | 119,869 | 0.14× |
| Indiana | 112,289 | 0.18× |
| Maryland | 108,720 | 0.19× |
| New Jersey | 108,458 | 0.13× |
| Mississippi | 90,814 | 0.33× |
| Massachusetts | 68,800 | 0.1× |
| Missouri | 55,941 | 0.1× |
| Arizona | 55,665 | 0.08× |
| Colorado | 51,838 | 0.1× |
| Washington | 45,722 | 0.07× |
| Wisconsin | 41,648 | 0.08× |
| Minnesota | 39,862 | 0.08× |
| Connecticut | 37,513 | 0.11× |
| Arkansas | 36,710 | 0.13× |
| Oklahoma | 32,351 | 0.09× |
| Washington, District of Columbia | 28,694 | 0.28× |
| Nevada | 25,216 | 0.08× |
| West Virginia | 24,126 | 0.15× |
| Kansas | 22,643 | 0.09× |
| Iowa | 20,814 | 0.08× |
| Oregon | 20,284 | 0.05× |
| Utah | 19,857 | 0.07× |
| New Hampshire | 14,749 | 0.11× |
| Maine | 13,305 | 0.11× |
| Nebraska | 11,135 | 0.07× |
| Delaware | 10,702 | 0.12× |
| Rhode Island | 10,196 | 0.1× |
| Hawaii | 8,250 | 0.06× |
| New Mexico | 8,183 | 0.05× |
| Idaho | 7,558 | 0.04× |
| Vermont | 5,674 | 0.1× |
| Montana | 3,882 | 0.04× |
| South Dakota | 3,753 | 0.05× |
| Alaska | 3,728 | 0.05× |
| North Dakota | 3,644 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food Lion | 7.79× | Shopping |
| Kroger | 4.06× | Food & Beverages |
| Aldi | 3.15× | Shopping |
| Harris Teeter | 6.82× | Shopping |
| Wegmans | 5.4× | Shopping |
| Ralphs | 6.75× | Shopping |
| DeMoulas Market Basket | 6.87× | Business & Career |
| Dollar General | 2.2× | Shopping |
| Albertsons | 5.07× | Shopping |
| Meijer | 3.53× | Shopping |
| Dollar Tree | 2.11× | Shopping |
| Walgreens | 1.95× | Shopping |
| Stop & Shop | 5.12× | Shopping |
| Winn-Dixie | 5.32× | Shopping |
| BJ's Wholesale Club | 3.65× | Shopping |
| Market basket | 4.91× | Shopping |
| Vons | 4.88× | Shopping |
| Doordash | 1.95× | Food & Beverages |
| Golden Corral | 3.59× | Food & Beverages |
| Taco Bell | 1.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
| Extroversion | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.4% |
| Japan | 0.4% |
| China | 0.4% |
See Publix audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Publix have in United States?
Publix has an estimated audience of 33,667,163 people in United States, concentrated in Florida and Georgia.
What is the gender split and age of Publix fans?
62.5% of Publix fans are female, 37.5% are male, with an average age of 44.5 years.
Which brands do Publix fans like most?
Publix fans show strongest brand affinity for Food Lion (7.79×), Kroger (4.06×), and Aldi (3.15×) over the country average.
Where do Publix fans live in United States?
Publix fans in United States are most concentrated in Florida (reach 17,010,000), Georgia (reach 7,740,000), and Alabama (reach 3,510,000). These three regions account for the largest share of the active audience.
What other brands do Publix fans also like?
Beyond Publix itself, the audience over-indexes on Kroger (4.06×), Aldi (3.15×), Harris Teeter (6.82×), and Wegmans (5.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Publix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.