Rascasse Audience Intelligence

Publix Target Market in United States

A data profile of the people who buy, follow and care about Publix in United States — modelled from more than twelve digital signal sources. Publix has an estimated audience of 32,907,697 people in United States.

#7among Supermarket in United States#87among Brand in United States#43in Shopping

The average Publix fan in United States is 44.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Alabama.

Top brand affinities include Food Lion, Kroger, Aldi, with strongest over-indexing on Food Lion (7.79× the country average).

Demographically, the Publix audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Publix fan in United States is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Food Lion.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Publix profile in United States.

Audience size
32.9M
in United States
Gender
62.5%♀
37.5% male
Age
44.5
average years
Country rank
#795
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Publix

62.5% are female, 37.5% are male, average age 44.5.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Publix audience in United States
MetricValue
Female62.5%
Male37.5%
Average age44.5
Estimated audience size32,907,697
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Publix audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Publix audience comes from United States.

Worldwide audience distribution share by country for Publix
CountryShare
United States95.2%
Japan0.4%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Publix audience in United States is strongest.

Fig. 05

Top regions by affinity

Publix customers by region in United States
#RegionReachAffinity×
01Florida~17M13.51×
02Georgia~7.5M8.08×
03Alabama~3.5M7.88×
04South Carolina~3.5M6.49×
05Tennessee~3M4.19×
06North Carolina~3.5M3.27×
07Virginia~1M1.51×
08Kentucky~500K1.10×
09Mississippi~100K0.36×
10Louisiana~100K0.30×
11Washington, District of Columbia~30K0.29×
12Maryland~100K0.20×
13Indiana~100K0.19×
14West Virginia~30K0.19×
15Ohio~200K0.18×
16Alaska~10K0.18×
17North Dakota~10K0.17×
18Vermont~10K0.17×
19New York~300K0.16×
20Delaware~20K0.16×
21Montana~10K0.16×
22South Dakota~10K0.16×
23Texas~400K0.15×
24Arkansas~40K0.15×
25New Hampshire~20K0.15×
26Maine~20K0.15×
27Michigan~100K0.14×
28Rhode Island~20K0.14×
29Pennsylvania~100K0.13×
30Illinois~100K0.13×
31New Jersey~100K0.13×
32Connecticut~40K0.13×
33Missouri~60K0.12×
34Kansas~30K0.12×
35Hawaii~20K0.12×
36Massachusetts~70K0.11×
37Colorado~60K0.11×
38Oklahoma~40K0.11×
39Idaho~20K0.11×
40Nebraska~20K0.11×
41Wisconsin~50K0.10×
42Nevada~30K0.10×
43Iowa~30K0.10×
44New Mexico~20K0.10×
45Arizona~60K0.09×
46Minnesota~40K0.09×
47Utah~30K0.09×
48Washington~50K0.08×
49California~300K0.07×
50Oregon~30K0.07×
Fig. 06

Affinity by region

Affinity by region — Publix, United States
0.07×1.00×13.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Publix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Publix audience
#·InterestCategoryAffinity×
01Food LionShopping7.79×
02DeMoulas Market BasketBusiness & Career6.87×
03Harris TeeterShopping6.82×
04RalphsShopping6.75×
05WegmansShopping5.40×
06Winn-DixieShopping5.32×
07Stop & ShopShopping5.12×
08AlbertsonsShopping5.07×
09Market basketShopping4.91×
10VonsShopping4.88×
11KrogerFood & Beverages4.06×
12BJ's Wholesale ClubShopping3.65×
13MeijerShopping3.53×
14AldiShopping3.15×
15Sprouts Farmers MarketShopping2.77×
16Dollar GeneralShopping2.20×
17Dollar TreeShopping2.11×
18Trader Joe'sShopping1.96×
19WalgreensShopping1.95×
20DoordashFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Publix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Publix audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.33×
IndulgenceJOY1.28×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Publix audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Early Adopter MentalityPOWER0.97×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Publix's target market in United States?

Publix's target market in United States covers an estimated 32,907,697 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Publix customers?

62.5% of the Publix audience are female, 37.5% are male, with an average age of 44.5 years.

03

Which brands do Publix fans like most?

Publix fans show strongest brand affinity for Food Lion (7.79×), Kroger (4.06×), and Aldi (3.15×) over the country average.

04

Where do Publix fans live in United States?

Publix fans in United States are most concentrated in Florida (reach ~17M), Georgia (reach ~7.5M), and Alabama (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Publix fans also like?

Beyond Publix itself, the audience over-indexes on Kroger (4.06×), Aldi (3.15×), Harris Teeter (6.82×), and Wegmans (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Publix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Publix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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