Stop & Shop Audience in United States

Stop & Shop logo

Stop & Shop has an estimated audience of 7,741,329 people in United States. 61.9% are female, 38.1% are male, average age 39.8. Top regions: New York, Massachusetts, Connecticut. Top brand affinities: DeMoulas Market Basket, Little Party Dress, Wegmans, ShopRite (United States), Ralphs.

The average Stop & Shop fan in United States is 39.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Connecticut. Top brand affinities include DeMoulas Market Basket, Little Party Dress, Wegmans, with strongest over-indexing on DeMoulas Market Basket (36.07× the country average). Demographically, the Stop & Shop audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Stop & Shop fans

Demographic split for Stop & Shop audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.8
Estimated audience size7,741,329

Audience persona

The typical Stop & Shop fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for DeMoulas Market Basket.

Top regions in United States

Top regions ranked by reach for Stop & Shop in United States
RegionReachAffinity
New York1,953,1194.51×
Massachusetts1,617,56110.61×
Connecticut1,139,16014.67×
New Jersey804,5574.09×
Rhode Island306,24712.43×
Florida56,5620.11×
Pennsylvania48,2490.19×
California46,2890.05×
Texas43,4060.07×
Ohio25,2870.11×
North Carolina23,3860.1×
Virginia22,5070.12×
Illinois22,2310.09×
New Hampshire20,0340.66×
Georgia19,6640.08×
Maryland18,1330.14×
Michigan16,3080.08×
Indiana13,5450.1×
Tennessee12,9050.08×
South Carolina12,7280.11×
Wisconsin11,1440.1×
Missouri10,8540.09×
Arizona10,5410.07×
Washington9,3700.06×
Colorado8,1790.07×
Maine8,1760.29×
Kentucky7,4900.08×
Alabama7,3220.07×
Minnesota6,8870.06×
Louisiana5,8750.06×
Oklahoma5,6280.07×
Oregon5,6270.06×
Nevada4,9530.07×
Arkansas4,8280.08×
Vermont4,6480.34×
Mississippi4,5650.07×
Kansas4,3760.07×
Iowa4,0750.06×
Delaware3,7210.17×
West Virginia3,2300.09×
Washington, District of Columbia3,0100.13×
Utah2,8180.04×
Idaho2,1380.06×
New Mexico1,9730.05×
Nebraska1,9260.05×
Hawaii1,1560.03×
South Dakota9860.06×
Montana8740.04×
North Dakota8700.05×
Alaska7520.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stop & Shop audience
BrandAffinityCategory
DeMoulas Market Basket36.07×Business & Career
Little Party Dress110.2×Fashion & Accessoires
Wegmans15.54×Shopping
ShopRite (United States)19×Food & Beverages
Ralphs16.21×Shopping
Food Lion10.02×Shopping
Acme Markets24.05×Shopping
Publix6.2×Shopping
Big Y26.11×Shopping
Giant Eagle17.81×Shopping
Albertsons8.73×Shopping
Harris Teeter8.57×Shopping
King Soopers11.36×Shopping
PriceRite34.61×Shopping
Pret a Manger27.48×Food & Beverages
Kroger3.47×Food & Beverages
Physician3.32×Business & Career
Meijer4.55×Shopping
Smart & Final10.92×Shopping
BJ's Wholesale Club6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stop & Shop audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
IndulgenceJOY1.45
Healthy LifestyleBALANCE1.43
TravellingTHRILL1.28
LGBTQ+ IdentityOPEN1.26
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Stop & Shop
CountryShare
United States92.1%
China1.0%
Philippines0.7%

See Stop & Shop audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Stop & Shop have in United States?

Stop & Shop has an estimated audience of 7,741,329 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Stop & Shop fans?

61.9% of Stop & Shop fans are female, 38.1% are male, with an average age of 39.8 years.

Which brands do Stop & Shop fans like most?

Stop & Shop fans show strongest brand affinity for DeMoulas Market Basket (36.07×), Little Party Dress (110.2×), and Wegmans (15.54×) over the country average.

Where do Stop & Shop fans live in United States?

Stop & Shop fans in United States are most concentrated in New York (reach 1,953,119), Massachusetts (reach 1,617,561), and Connecticut (reach 1,139,160). These three regions account for the largest share of the active audience.

What other brands do Stop & Shop fans also like?

Beyond Stop & Shop itself, the audience over-indexes on Little Party Dress (110.2×), Wegmans (15.54×), ShopRite (United States) (19×), and Ralphs (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stop & Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.