Rascasse Audience Intelligence

Stop & Shop Target Market in United States

A data profile of the people who buy, follow and care about Stop & Shop in United States — modelled from more than twelve digital signal sources. Stop & Shop has an estimated audience of 8,065,475 people in United States.

#19among Supermarket in United States#458among Brand in United States#121in Shopping

The average Stop & Shop fan in United States is 39.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Connecticut.

Top brand affinities include DeMoulas Market Basket, Little Party Dress, Wegmans, with strongest over-indexing on DeMoulas Market Basket (36.07× the country average).

Demographically, the Stop & Shop audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stop & Shop fan in United States is more female, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMoulas Market Basket.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stop & Shop profile in United States.

Audience size
8.1M
in United States
Gender
61.9%♀
38.1% male
Age
39.8
average years
Country rank
#4396
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stop & Shop

61.9% are female, 38.1% are male, average age 39.8.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Stop & Shop audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.8
Estimated audience size8,065,475
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Stop & Shop audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Stop & Shop audience comes from United States.

Worldwide audience distribution share by country for Stop & Shop
CountryShare
United States90.0%
India2.4%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stop & Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Stop & Shop customers by region in United States
#RegionReachAffinity×
01Rhode Island~400K14.76×
02Connecticut~1M14.68×
03Massachusetts~1.5M11.14×
04New York~2M4.29×
05New Jersey~800K3.99×
06Alaska~10K0.61×
07Wyoming~7K0.60×
08South Dakota~10K0.57×
09Montana~10K0.56×
10New Hampshire~20K0.52×
11Hawaii~10K0.44×
12North Dakota~6K0.41×
13Idaho~20K0.39×
14New Mexico~10K0.37×
15Nebraska~10K0.36×
16West Virginia~10K0.32×
17Utah~20K0.27×
18Maine~7K0.26×
19Iowa~20K0.25×
20Arkansas~20K0.24×
21Mississippi~20K0.24×
22Kansas~10K0.24×
23Oklahoma~20K0.23×
24Delaware~5K0.22×
25Louisiana~20K0.21×
26Nevada~20K0.21×
27Washington, District of Columbia~5K0.21×
28Kentucky~20K0.19×
29Oregon~20K0.19×
30Missouri~20K0.16×
31Alabama~20K0.16×
32Minnesota~20K0.15×
33Tennessee~20K0.14×
34Pennsylvania~30K0.13×
35Arizona~20K0.13×
36Indiana~20K0.13×
37Maryland~20K0.13×
38Colorado~20K0.13×
39South Carolina~20K0.13×
40Washington~20K0.12×
41Ohio~30K0.11×
42Michigan~20K0.11×
43Wisconsin~10K0.11×
44North Carolina~20K0.10×
45Virginia~20K0.10×
46Illinois~20K0.09×
47Georgia~20K0.09×
48Florida~40K0.08×
49Texas~40K0.06×
50California~40K0.05×
Fig. 06

Affinity by region

Affinity by region — Stop & Shop, United States
0.05×1.00×14.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stop & Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stop & Shop audience
#·InterestCategoryAffinity×
01Little Party DressFashion & Accessoires110.20×
02DeMoulas Market BasketBusiness & Career36.07×
03PriceRiteShopping34.61×
04Pret a MangerFood & Beverages27.48×
05Big YShopping26.11×
06Acme MarketsShopping24.05×
07ShopRite (United States)Food & Beverages19.00×
08Giant EagleShopping17.81×
09RalphsShopping16.21×
10WegmansShopping15.54×
11King SoopersShopping11.36×
12Food LionShopping10.02×
13AlbertsonsShopping8.73×
14Harris TeeterShopping8.57×
15PublixShopping6.20×
16BJ's Wholesale ClubShopping6.00×
17MeijerShopping4.55×
18Sam's ClubShopping3.70×
19KrogerFood & Beverages3.47×
20PhysicianBusiness & Career3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stop & Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stop & Shop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.30×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stop & Shop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stop & Shop's target market in United States?

Stop & Shop's target market in United States covers an estimated 8,065,475 people, concentrated in New York and Massachusetts.

02

What is the gender split and age of Stop & Shop customers?

61.9% of the Stop & Shop audience are female, 38.1% are male, with an average age of 39.8 years.

03

Which brands do Stop & Shop fans like most?

Stop & Shop fans show strongest brand affinity for DeMoulas Market Basket (36.07×), Little Party Dress (110.2×), and Wegmans (15.54×) over the country average.

04

Where do Stop & Shop fans live in United States?

Stop & Shop fans in United States are most concentrated in New York (reach ~2M), Massachusetts (reach ~1.5M), and Connecticut (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Stop & Shop fans also like?

Beyond Stop & Shop itself, the audience over-indexes on Little Party Dress (110.2×), Wegmans (15.54×), Acme Markets (24.05×), and ShopRite (United States) (19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Stop & Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stop & Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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