Rascasse Audience Intelligence

King Soopers Target Market in United States

A data profile of the people who buy, follow and care about King Soopers in United States — modelled from more than twelve digital signal sources. King Soopers has an estimated audience of 6,372,407 people in United States.

#23among Supermarket in United States#564among Brand in United States#140in Shopping

The average King Soopers fan in United States is 41.8 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, Wyoming, Texas.

Top brand affinities include Uno Chicago Grill, Fred Meyer, DeMoulas Market Basket, with strongest over-indexing on Uno Chicago Grill (166.52× the country average).

Demographically, the King Soopers audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King Soopers fan in United States is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Uno Chicago Grill.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King Soopers profile in United States.

Audience size
6.4M
in United States
Gender
65.7%♀
34.3% male
Age
41.8
average years
Country rank
#5440
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of King Soopers

65.7% are female, 34.3% are male, average age 41.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for King Soopers audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.8
Estimated audience size6,372,407
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the King Soopers audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

98.3%

of the worldwide King Soopers audience comes from United States.

Worldwide audience distribution share by country for King Soopers
CountryShare
United States98.3%
Japan0.4%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King Soopers audience in United States is strongest.

Fig. 05

Top regions by affinity

King Soopers customers by region in United States
#RegionReachAffinity×
01Colorado~4M44.98×
02Wyoming~40K3.88×
03Vermont~6K0.57×
04Rhode Island~10K0.50×
05Delaware~9K0.50×
06West Virginia~10K0.43×
07New Hampshire~10K0.39×
08Maine~9K0.39×
09North Dakota~5K0.38×
10Alaska~5K0.35×
11Mississippi~10K0.28×
12Hawaii~7K0.27×
13Montana~5K0.27×
14South Dakota~4K0.26×
15Arkansas~10K0.20×
16Louisiana~20K0.19×
17Connecticut~10K0.19×
18New Mexico~6K0.19×
19Idaho~6K0.19×
20Nebraska~6K0.18×
21Alabama~20K0.17×
22Wisconsin~10K0.15×
23Kentucky~10K0.15×
24Oklahoma~10K0.15×
25Nevada~9K0.15×
26Iowa~8K0.15×
27Kansas~8K0.15×
28South Carolina~10K0.14×
29Utah~8K0.14×
30Maryland~10K0.12×
31Oregon~9K0.12×
32Massachusetts~10K0.11×
33Indiana~10K0.11×
34Missouri~10K0.11×
35Tennessee~10K0.10×
36Arizona~10K0.10×
37Minnesota~9K0.10×
38New Jersey~10K0.09×
39Michigan~10K0.09×
40Pennsylvania~20K0.08×
41North Carolina~20K0.08×
42Georgia~10K0.08×
43Ohio~10K0.08×
44Virginia~10K0.08×
45Washington~10K0.08×
46Illinois~10K0.07×
47Texas~30K0.06×
48Florida~20K0.05×
49New York~20K0.05×
50California~30K0.04×
Fig. 06

Affinity by region

Affinity by region — King Soopers, United States
0.04×1.00×44.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King Soopers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King Soopers audience
#·InterestCategoryAffinity×
01Uno Chicago GrillFood & Beverages166.52×
02DeMoulas Market BasketBusiness & Career41.13×
03Fred MeyerShopping32.04×
04VonsShopping30.01×
05Stater Bros.Shopping28.85×
06RalphsShopping23.38×
07WinCo FoodsFood & Beverages22.05×
08Cub FoodsShopping21.58×
09Food LionShopping20.27×
10Big YShopping15.24×
11Giant EagleShopping14.47×
12Harris TeeterShopping14.01×
13AlbertsonsShopping13.93×
14Hy-VeeShopping13.19×
15Food 4 LessShopping11.99×
16Stop & ShopShopping11.97×
17ShopRite (United States)Food & Beverages11.09×
18MeijerShopping4.98×
19PublixShopping4.50×
20AldiShopping3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King Soopers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King Soopers audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.70×
Urban LifestyleOPEN1.55×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King Soopers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
MindfulnessBALANCE1.04×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is King Soopers's target market in United States?

King Soopers's target market in United States covers an estimated 6,372,407 people, concentrated in Colorado and Wyoming.

02

What is the gender split and age of King Soopers customers?

65.7% of the King Soopers audience are female, 34.3% are male, with an average age of 41.8 years.

03

Which brands do King Soopers fans like most?

King Soopers fans show strongest brand affinity for Uno Chicago Grill (166.52×), Fred Meyer (32.04×), and DeMoulas Market Basket (41.13×) over the country average.

04

Where do King Soopers fans live in United States?

King Soopers fans in United States are most concentrated in Colorado (reach ~4M), Wyoming (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do King Soopers fans also like?

Beyond King Soopers itself, the audience over-indexes on Fred Meyer (32.04×), DeMoulas Market Basket (41.13×), Food Lion (20.27×), and Vons (30.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See King Soopers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King Soopers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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