King Soopers Audience in United States

King Soopers logo

King Soopers has an estimated audience of 6,225,242 people in United States. 65.7% are female, 34.3% are male, average age 41.8. Top regions: Colorado, Texas, Wyoming. Top brand affinities: Uno Chicago Grill, Fred Meyer, DeMoulas Market Basket, Food Lion, Vons.

The average King Soopers fan in United States is 41.8 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, Wyoming. Top brand affinities include Uno Chicago Grill, Fred Meyer, DeMoulas Market Basket, with strongest over-indexing on Uno Chicago Grill (166.52× the country average). Demographically, the King Soopers audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of King Soopers fans

Demographic split for King Soopers audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.8
Estimated audience size6,225,242

Audience persona

The typical King Soopers fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Uno Chicago Grill.

Top regions in United States

Top regions ranked by reach for King Soopers in United States
RegionReachAffinity
Colorado3,960,00044×
Texas38,5880.07×
Wyoming38,1124.13×
California29,6130.04×
Florida15,5080.04×
Wisconsin12,3620.13×
New York11,0240.03×
Arizona10,7430.08×
Illinois10,6460.05×
Ohio8,6290.04×
Georgia8,0910.04×
Nevada7,2380.12×
Utah7,0320.13×
Virginia7,0080.05×
Washington6,7600.05×
Missouri6,5560.07×
North Carolina6,1710.03×
Kansas5,9980.12×
Oregon5,5110.08×
New Mexico5,1330.16×
Michigan5,0810.03×
Tennessee5,0730.04×
Pennsylvania4,9910.02×
Minnesota4,7660.05×
Nebraska4,7480.15×
Indiana4,5600.04×
Montana4,0440.23×
Oklahoma3,6100.05×
New Jersey3,5710.02×
Massachusetts3,1940.03×
Kentucky3,1820.04×
Idaho3,0030.1×
South Carolina2,9900.03×
Maryland2,9750.03×
Iowa2,8510.06×
Arkansas2,5250.05×
Alabama2,2990.03×
Louisiana2,2190.03×
South Dakota1,5920.11×
Mississippi1,4760.03×
Washington, District of Columbia1,3690.07×
Connecticut1,3420.02×
Hawaii1,0670.04×
North Dakota6220.05×
West Virginia6180.02×
Alaska5540.04×
Maine5270.02×
New Hampshire4870.02×
Rhode Island3710.02×
Delaware3250.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King Soopers audience
BrandAffinityCategory
Uno Chicago Grill166.52×Food & Beverages
Fred Meyer32.04×Shopping
DeMoulas Market Basket41.13×Business & Career
Food Lion20.27×Shopping
Vons30.01×Shopping
Ralphs23.38×Shopping
WinCo Foods22.05×Food & Beverages
Albertsons13.93×Shopping
Harris Teeter14.01×Shopping
Stater Bros.28.85×Shopping
Hy-Vee13.19×Shopping
Stop & Shop11.97×Shopping
ShopRite (United States)11.09×Food & Beverages
Giant Eagle14.47×Shopping
Aldi3.5×Shopping
Publix4.5×Shopping
Cub Foods21.58×Shopping
Meijer4.98×Shopping
Food 4 Less11.99×Shopping
Dollar General2.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King Soopers audience
TraitClusterScore
Community OrientationOPEN1.66
IndulgenceJOY1.4
Healthy LifestyleBALANCE1.34
TravellingTHRILL1.27
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for King Soopers
CountryShare
United States98.3%
Japan0.4%
China0.2%

See King Soopers audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does King Soopers have in United States?

King Soopers has an estimated audience of 6,225,242 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of King Soopers fans?

65.7% of King Soopers fans are female, 34.3% are male, with an average age of 41.8 years.

Which brands do King Soopers fans like most?

King Soopers fans show strongest brand affinity for Uno Chicago Grill (166.52×), Fred Meyer (32.04×), and DeMoulas Market Basket (41.13×) over the country average.

Where do King Soopers fans live in United States?

King Soopers fans in United States are most concentrated in Colorado (reach 3,960,000), Texas (reach 38,588), and Wyoming (reach 38,112). These three regions account for the largest share of the active audience.

What other brands do King Soopers fans also like?

Beyond King Soopers itself, the audience over-indexes on Fred Meyer (32.04×), DeMoulas Market Basket (41.13×), Food Lion (20.27×), and Vons (30.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King Soopers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.