Big Y Audience in United States
Big Y has an estimated audience of 1,899,914 people in United States. 57.0% are female, 43.0% are male, average age 38.7. Top regions: Connecticut, Massachusetts, New York. Top brand affinities: Alaska, Dyango, Sailor, Nationality, Jesse Plemons.
The average Big Y fan in United States is 38.7 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, Massachusetts, New York. Top brand affinities include Alaska, Dyango, Sailor, with strongest over-indexing on Alaska (7.12× the country average). Demographically, the Big Y audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Big Y fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.7 |
| Estimated audience size | 1,899,914 |
Audience persona
The typical Big Y fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Connecticut | 652,317 | 34.23× |
| Massachusetts | 457,449 | 12.22× |
| New York | 31,682 | 0.3× |
| Rhode Island | 9,057 | 1.5× |
| New Jersey | 7,327 | 0.15× |
| Florida | 5,132 | 0.04× |
| Pennsylvania | 4,540 | 0.07× |
| California | 3,824 | 0.02× |
| Virginia | 3,307 | 0.07× |
| Texas | 3,069 | 0.02× |
| New Hampshire | 3,063 | 0.41× |
| Michigan | 2,481 | 0.05× |
| North Carolina | 2,325 | 0.04× |
| Ohio | 2,233 | 0.04× |
| Georgia | 1,979 | 0.03× |
| Vermont | 1,926 | 0.58× |
| Maryland | 1,901 | 0.06× |
| Illinois | 1,676 | 0.03× |
| Maine | 1,402 | 0.21× |
| South Carolina | 1,236 | 0.04× |
| Indiana | 1,232 | 0.04× |
| Washington | 1,161 | 0.03× |
| Iowa | 1,156 | 0.07× |
| Missouri | 1,025 | 0.03× |
| Tennessee | 952 | 0.02× |
| Washington, District of Columbia | 870 | 0.15× |
| Kentucky | 830 | 0.03× |
| Colorado | 811 | 0.03× |
| Arizona | 782 | 0.02× |
| Oregon | 678 | 0.03× |
| Minnesota | 650 | 0.02× |
| Wisconsin | 490 | 0.02× |
| Louisiana | 425 | 0.02× |
| Oklahoma | 395 | 0.02× |
| Kansas | 368 | 0.02× |
| Alabama | 346 | 0.01× |
| Utah | 337 | 0.02× |
| West Virginia | 322 | 0.04× |
| Delaware | 309 | 0.06× |
| Arkansas | 285 | 0.02× |
| Nevada | 261 | 0.01× |
| Idaho | 205 | 0.02× |
| Mississippi | 172 | 0.01× |
| Nebraska | 152 | 0.02× |
| New Mexico | 126 | 0.01× |
| Hawaii | 112 | 0.01× |
| Alaska | 92 | 0.02× |
| South Dakota | 82 | 0.02× |
| Montana | 73 | 0.01× |
| North Dakota | 67 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 7.12× | Travel & Leisure |
| Dyango | 75.26× | Music & Radio |
| Sailor | 7.53× | Travel & Leisure |
| Nationality | 2.86× | Politics & Society |
| Jesse Plemons | 2.9× | Movies & TV |
| UTSA Roadrunners | 33.12× | Sports |
| Pillow | 1.67× | Home & Garden |
| The Other Woman (2009 film) | 6.18× | Movies & TV |
| Kansas | 1.61× | Travel & Leisure |
| Kento Yamazaki | 6.69× | Movies & TV |
| Nebraska Cornhuskers football | 1.89× | Sports |
| Google Analytics | 2.44× | Internet & Social Media |
| Bell Helmets | 8.92× | Cars & Mobility |
| Halsey, Oregon | 3.94× | Travel & Leisure |
| Cleveland Clinic | 2.6× | Health |
| Home staging | 2.37× | Home & Garden |
| Urban horticulture | 1.61× | Home & Garden |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
| Nantes | 4.22× | Travel & Leisure |
| KiwiCo | 2.97× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.18 |
| Career Orientation | POWER | 1.17 |
| Healthy Lifestyle | BALANCE | 1.16 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.6% |
| Germany | 0.6% |
| Brazil | 0.5% |
See Big Y audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Big Y have in United States?
Big Y has an estimated audience of 1,899,914 people in United States, concentrated in Connecticut and Massachusetts.
What is the gender split and age of Big Y fans?
57.0% of Big Y fans are female, 43.0% are male, with an average age of 38.7 years.
Which brands do Big Y fans like most?
Big Y fans show strongest brand affinity for Alaska (7.12×), Dyango (75.26×), and Sailor (7.53×) over the country average.
Where do Big Y fans live in United States?
Big Y fans in United States are most concentrated in Connecticut (reach 652,317), Massachusetts (reach 457,449), and New York (reach 31,682). These three regions account for the largest share of the active audience.
What other brands do Big Y fans also like?
Beyond Big Y itself, the audience over-indexes on Dyango (75.26×), Sailor (7.53×), Nationality (2.86×), and Jesse Plemons (2.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Y. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.