Giant Eagle Audience in United States

Giant Eagle logo

Giant Eagle has an estimated audience of 3,932,760 people in United States. 66.2% are female, 33.8% are male, average age 42.9. Top regions: Ohio, Pennsylvania, West Virginia. Top brand affinities: Command & Conquer: Renegade, DeMoulas Market Basket, Food Lion, Harris Teeter, Meijer.

The average Giant Eagle fan in United States is 42.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, West Virginia. Top brand affinities include Command & Conquer: Renegade, DeMoulas Market Basket, Food Lion, with strongest over-indexing on Command & Conquer: Renegade (905.75× the country average). Demographically, the Giant Eagle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Giant Eagle fans

Demographic split for Giant Eagle audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.9
Estimated audience size3,932,760

Audience persona

The typical Giant Eagle fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Command & Conquer: Renegade.

Top regions in United States

Top regions ranked by reach for Giant Eagle in United States
RegionReachAffinity
Ohio2,949,57025.93×
Pennsylvania2,131,12716.09×
West Virginia60,1443.28×
Maryland59,7160.88×
New York34,9860.16×
Florida33,5150.13×
Texas28,1960.08×
Indiana27,3050.38×
Virginia26,9350.28×
California24,3790.06×
Illinois20,5420.16×
Michigan18,8130.18×
North Carolina15,5010.13×
Georgia13,7850.11×
New Jersey10,5490.11×
Tennessee8,9330.11×
Kentucky8,0770.16×
South Carolina7,9350.13×
Massachusetts7,4110.1×
Washington5,5820.07×
Missouri5,4840.09×
Colorado5,2030.08×
Arizona5,0930.06×
Wisconsin4,2700.07×
Minnesota4,2390.08×
Washington, District of Columbia3,9100.33×
Alabama3,6800.07×
Connecticut3,5090.09×
Oklahoma3,1980.07×
Oregon3,0710.07×
Arkansas3,0130.09×
Louisiana3,0040.06×
Nevada2,4560.06×
Delaware2,4380.22×
Kansas1,9160.06×
Iowa1,8460.06×
Utah1,8240.05×
Mississippi1,6450.05×
Maine1,4590.1×
New Hampshire1,4100.09×
Idaho1,1010.06×
Nebraska1,0540.05×
Rhode Island9570.08×
New Mexico8660.04×
Hawaii8050.05×
Vermont5840.08×
Montana5140.05×
Alaska4550.05×
South Dakota3740.04×
North Dakota3210.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giant Eagle audience
BrandAffinityCategory
Command & Conquer: Renegade905.75×Games
DeMoulas Market Basket35.22×Business & Career
Food Lion10.35×Shopping
Harris Teeter12.77×Shopping
Meijer7.83×Shopping
Stop & Shop13.35×Shopping
WinCo Foods13.04×Food & Beverages
ShopRite (United States)12.47×Food & Beverages
Weis Markets22.42×Shopping
King Soopers13.76×Shopping
Indiana Hoosiers football9.33×Sports
Big Y23.75×Shopping
Publix5.07×Shopping
Ralphs10.13×Shopping
Supercut8.24×Beauty & Wellness
American Chemical Society29.69×Business & Career
Vons9.5×Shopping
Aldi3.03×Shopping
Piggly Wiggly13.13×Food & Beverages
Wegmans5.48×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giant Eagle audience
TraitClusterScore
Family OrientationCONSERVATISM1.99
IndulgenceJOY1.44
Price SensitivityPREMIUM1.39
Healthy LifestyleBALANCE1.37
Convenience OrientationPREMIUM1.35
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Giant Eagle
CountryShare
United States96.5%
Japan0.4%
China0.4%

See Giant Eagle audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Giant Eagle have in United States?

Giant Eagle has an estimated audience of 3,932,760 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Giant Eagle fans?

66.2% of Giant Eagle fans are female, 33.8% are male, with an average age of 42.9 years.

Which brands do Giant Eagle fans like most?

Giant Eagle fans show strongest brand affinity for Command & Conquer: Renegade (905.75×), DeMoulas Market Basket (35.22×), and Food Lion (10.35×) over the country average.

Where do Giant Eagle fans live in United States?

Giant Eagle fans in United States are most concentrated in Ohio (reach 2,949,570), Pennsylvania (reach 2,131,127), and West Virginia (reach 60,144). These three regions account for the largest share of the active audience.

What other brands do Giant Eagle fans also like?

Beyond Giant Eagle itself, the audience over-indexes on DeMoulas Market Basket (35.22×), Food Lion (10.35×), Harris Teeter (12.77×), and Meijer (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Eagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.