Rascasse Audience Intelligence

Giant Eagle Target Market in United States

A data profile of the people who buy, follow and care about Giant Eagle in United States — modelled from more than twelve digital signal sources. Giant Eagle has an estimated audience of 3,901,250 people in United States.

#30among Supermarket in United States#842among Brand in United States#177in Shopping

The average Giant Eagle fan in United States is 42.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, West Virginia.

Top brand affinities include Command & Conquer: Renegade, DeMoulas Market Basket, Food Lion, with strongest over-indexing on Command & Conquer: Renegade (905.75× the country average).

Demographically, the Giant Eagle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giant Eagle fan in United States is more female, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Command & Conquer: Renegade.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giant Eagle profile in United States.

Audience size
3.9M
in United States
Gender
66.2%♀
33.8% male
Age
42.9
average years
Country rank
#8199
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Giant Eagle

66.2% are female, 33.8% are male, average age 42.9.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Giant Eagle audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.9
Estimated audience size3,901,250
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Giant Eagle audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Giant Eagle audience comes from United States.

Worldwide audience distribution share by country for Giant Eagle
CountryShare
United States96.4%
Japan0.4%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giant Eagle audience in United States is strongest.

Fig. 05

Top regions by affinity

Giant Eagle customers by region in United States
#RegionReachAffinity×
01Ohio~3M25.33×
02Pennsylvania~2M16.58×
03West Virginia~70K3.63×
04Maryland~60K0.83×
05Wyoming~4K0.64×
06North Dakota~5K0.61×
07South Dakota~5K0.58×
08Montana~5K0.50×
09Alaska~4K0.46×
10Hawaii~7K0.41×
11New Mexico~7K0.38×
12Washington, District of Columbia~4K0.37×
13Indiana~30K0.36×
14Idaho~7K0.36×
15Rhode Island~4K0.36×
16Nebraska~7K0.34×
17Mississippi~10K0.33×
18Delaware~4K0.33×
19New Hampshire~5K0.30×
20Maine~4K0.30×
21Virginia~30K0.26×
22Kansas~8K0.26×
23Iowa~8K0.25×
24Arkansas~8K0.25×
25Utah~8K0.24×
26Oklahoma~10K0.23×
27Louisiana~10K0.22×
28Kentucky~10K0.22×
29Nevada~8K0.21×
30Michigan~20K0.19×
31Alabama~10K0.19×
32Oregon~8K0.19×
33Connecticut~7K0.19×
34South Carolina~10K0.18×
35New York~40K0.16×
36Illinois~20K0.16×
37Tennessee~10K0.16×
38Missouri~10K0.16×
39Wisconsin~10K0.16×
40North Carolina~20K0.15×
41Colorado~9K0.15×
42Minnesota~9K0.15×
43Georgia~20K0.14×
44New Jersey~10K0.14×
45Arizona~10K0.14×
46Massachusetts~10K0.14×
47Florida~30K0.13×
48Washington~10K0.13×
49Texas~30K0.09×
50California~30K0.07×
Fig. 06

Affinity by region

Affinity by region — Giant Eagle, United States
0.07×1.00×25.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giant Eagle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giant Eagle audience
#·InterestCategoryAffinity×
01Command & Conquer: RenegadeGames905.75×
02DeMoulas Market BasketBusiness & Career35.22×
03American Chemical SocietyBusiness & Career29.69×
04Big YShopping23.75×
05Weis MarketsShopping22.42×
06King SoopersShopping13.76×
07Stop & ShopShopping13.35×
08Piggly WigglyFood & Beverages13.13×
09WinCo FoodsFood & Beverages13.04×
10Harris TeeterShopping12.77×
11ShopRite (United States)Food & Beverages12.47×
12Acme MarketsShopping12.32×
13Food LionShopping10.35×
14RalphsShopping10.13×
15VonsShopping9.50×
16Indiana Hoosiers footballSports9.33×
17SupercutBeauty & Wellness8.24×
18MeijerShopping7.83×
19PublixShopping5.07×
20AldiShopping3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giant Eagle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giant Eagle audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.53×
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giant Eagle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
MindfulnessBALANCE0.95×
DIY MentalityTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Giant Eagle's target market in United States?

Giant Eagle's target market in United States covers an estimated 3,901,250 people, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Giant Eagle customers?

66.2% of the Giant Eagle audience are female, 33.8% are male, with an average age of 42.9 years.

03

Which brands do Giant Eagle fans like most?

Giant Eagle fans show strongest brand affinity for Command & Conquer: Renegade (905.75×), DeMoulas Market Basket (35.22×), and Food Lion (10.35×) over the country average.

04

Where do Giant Eagle fans live in United States?

Giant Eagle fans in United States are most concentrated in Ohio (reach ~3M), Pennsylvania (reach ~2M), and West Virginia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Giant Eagle fans also like?

Beyond Giant Eagle itself, the audience over-indexes on DeMoulas Market Basket (35.22×), Food Lion (10.35×), Harris Teeter (12.77×), and Meijer (7.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Eagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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