WinCo Foods Audience in United States

WinCo Foods logo

WinCo Foods has an estimated audience of 8,003,953 people in United States. 57.0% are female, 43.0% are male, average age 40.8. Top regions: California, Washington, Oregon. Top brand affinities: Food Lion, King Soopers, Stater Bros., DeMoulas Market Basket, Supercut.

The average WinCo Foods fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Oregon. Top brand affinities include Food Lion, King Soopers, Stater Bros., with strongest over-indexing on Food Lion (12.01× the country average). Demographically, the WinCo Foods audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of WinCo Foods fans

Demographic split for WinCo Foods audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.8
Estimated audience size8,003,953

Audience persona

The typical WinCo Foods fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Food Lion.

Top regions in United States

Top regions ranked by reach for WinCo Foods in United States
RegionReachAffinity
California1,951,3472.22×
Washington1,282,5077.99×
Oregon919,73110.02×
Texas751,5681.09×
Utah498,0736.95×
Idaho347,3288.65×
Nevada292,9393.78×
Arizona284,8371.74×
Oklahoma191,3412.15×
Montana84,1493.79×
Florida39,2720.07×
New York21,2850.05×
Colorado20,6590.16×
Illinois20,2710.08×
North Carolina14,5460.06×
Georgia14,2560.06×
Virginia12,8650.07×
Pennsylvania11,5190.04×
New Jersey11,1750.05×
Tennessee10,8830.07×
Ohio10,3130.04×
Michigan8,9010.04×
Missouri8,8820.07×
Indiana7,6740.05×
Minnesota7,2450.06×
South Carolina6,9790.06×
Maryland6,9700.05×
Wisconsin5,9640.05×
Massachusetts5,8430.04×
Kentucky5,6130.06×
Arkansas5,5410.08×
Kansas4,9740.08×
Louisiana4,7450.05×
New Mexico4,1600.1×
Alabama3,7910.03×
Iowa3,6860.06×
Connecticut3,4140.04×
Hawaii3,3950.1×
Wyoming3,3870.29×
Nebraska2,5610.06×
Mississippi2,2290.03×
Alaska1,4660.09×
Washington, District of Columbia1,3640.06×
South Dakota1,2180.07×
North Dakota1,1010.07×
West Virginia1,0800.03×
Rhode Island9130.04×
New Hampshire8480.03×
Delaware7700.03×
Maine6310.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WinCo Foods audience
BrandAffinityCategory
Food Lion12.01×Shopping
King Soopers20.07×Shopping
Stater Bros.25.91×Shopping
DeMoulas Market Basket14.35×Business & Career
Supercut10.85×Beauty & Wellness
Hy-Vee12.44×Shopping
Albertsons8.93×Shopping
Vons11.89×Shopping
Fred Meyer8.86×Shopping
Ralphs10.32×Shopping
Food 4 Less14.63×Shopping
Meijer5.47×Shopping
Aldi3.33×Shopping
Smart & Final12.23×Shopping
Giant Eagle12.18×Shopping
Publix4.07×Shopping
Total Wine & More6×Food & Beverages
Stop & Shop7.29×Shopping
Costco2.17×Shopping
Circle K4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WinCo Foods audience
TraitClusterScore
Community OrientationOPEN1.59
Price SensitivityPREMIUM1.36
Healthy LifestyleBALANCE1.35
DIY MentalityTHRILL1.34
Urban LifestyleOPEN1.27
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for WinCo Foods
CountryShare
United States98.4%
Canada0.6%
China0.4%

See WinCo Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does WinCo Foods have in United States?

WinCo Foods has an estimated audience of 8,003,953 people in United States, concentrated in California and Washington.

What is the gender split and age of WinCo Foods fans?

57.0% of WinCo Foods fans are female, 43.0% are male, with an average age of 40.8 years.

Which brands do WinCo Foods fans like most?

WinCo Foods fans show strongest brand affinity for Food Lion (12.01×), King Soopers (20.07×), and Stater Bros. (25.91×) over the country average.

Where do WinCo Foods fans live in United States?

WinCo Foods fans in United States are most concentrated in California (reach 1,951,347), Washington (reach 1,282,507), and Oregon (reach 919,731). These three regions account for the largest share of the active audience.

What other brands do WinCo Foods fans also like?

Beyond WinCo Foods itself, the audience over-indexes on King Soopers (20.07×), Stater Bros. (25.91×), DeMoulas Market Basket (14.35×), and Supercut (10.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WinCo Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.