Rascasse Audience Intelligence

WinCo Foods Target Market in United States

A data profile of the people who buy, follow and care about WinCo Foods in United States — modelled from more than twelve digital signal sources. WinCo Foods has an estimated audience of 8,184,067 people in United States.

#447among Brand in United States#333in Food & Beverages

The average WinCo Foods fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Oregon.

Top brand affinities include Food Lion, King Soopers, Stater Bros., with strongest over-indexing on Food Lion (12.01× the country average).

Demographically, the WinCo Foods audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WinCo Foods fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Food Lion.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WinCo Foods profile in United States.

Audience size
8.2M
in United States
Gender
57.0%♀
43.0% male
Age
40.8
average years
Country rank
#4341
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WinCo Foods

57.0% are female, 43.0% are male, average age 40.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for WinCo Foods audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.8
Estimated audience size8,184,067
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the WinCo Foods audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

98.2%

of the worldwide WinCo Foods audience comes from United States.

Worldwide audience distribution share by country for WinCo Foods
CountryShare
United States98.2%
Canada0.7%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WinCo Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

WinCo Foods customers by region in United States
#RegionReachAffinity×
01Oregon~1M10.39×
02Idaho~400K9.49×
03Washington~1M7.47×
04Utah~500K6.40×
05Montana~90K4.25×
06Nevada~300K3.89×
07Arizona~500K2.78×
08Oklahoma~200K2.17×
09California~1.5M1.87×
10Texas~700K0.95×
11Vermont~9K0.63×
12Maine~10K0.48×
13Rhode Island~10K0.45×
14West Virginia~20K0.44×
15New Hampshire~10K0.43×
16Delaware~9K0.42×
17North Dakota~6K0.39×
18South Dakota~6K0.32×
19Alaska~5K0.31×
20Mississippi~20K0.28×
21Washington, District of Columbia~7K0.27×
22Nebraska~9K0.23×
23Hawaii~7K0.21×
24Iowa~10K0.19×
25New Mexico~8K0.19×
26Arkansas~10K0.18×
27Alabama~20K0.17×
28Louisiana~20K0.17×
29Kansas~10K0.17×
30Kentucky~20K0.16×
31Connecticut~10K0.15×
32South Carolina~20K0.13×
33Colorado~20K0.13×
34Wisconsin~20K0.13×
35Indiana~20K0.12×
36Missouri~20K0.12×
37Minnesota~10K0.12×
38Massachusetts~20K0.11×
39Tennessee~20K0.11×
40Maryland~20K0.11×
41Michigan~20K0.10×
42Ohio~20K0.09×
43New Jersey~20K0.09×
44Virginia~20K0.09×
45Pennsylvania~20K0.08×
46Illinois~20K0.08×
47Georgia~20K0.08×
48North Carolina~20K0.08×
49Florida~30K0.06×
50New York~20K0.06×
Fig. 06

Affinity by region

Affinity by region — WinCo Foods, United States
0.06×1.00×10.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WinCo Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WinCo Foods audience
#·InterestCategoryAffinity×
01Stater Bros.Shopping25.91×
02King SoopersShopping20.07×
03Food 4 LessShopping14.63×
04DeMoulas Market BasketBusiness & Career14.35×
05Hy-VeeShopping12.44×
06Giant EagleShopping12.18×
07Food LionShopping12.01×
08VonsShopping11.89×
09SupercutBeauty & Wellness10.85×
10RalphsShopping10.32×
11AlbertsonsShopping8.93×
12Fred MeyerShopping8.86×
13Stop & ShopShopping7.29×
14Total Wine & MoreFood & Beverages6.00×
15Audible.comLiterature5.87×
16MeijerShopping5.47×
17PublixShopping4.07×
18Circle KShopping4.00×
19AldiShopping3.33×
20Trader Joe'sShopping2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WinCo Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WinCo Foods audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.37×
Community OrientationOPEN1.35×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WinCo Foods audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.98×
Luxury OrientationPREMIUM0.98×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WinCo Foods's target market in United States?

WinCo Foods's target market in United States covers an estimated 8,184,067 people, concentrated in California and Washington.

02

What is the gender split and age of WinCo Foods customers?

57.0% of the WinCo Foods audience are female, 43.0% are male, with an average age of 40.8 years.

03

Which brands do WinCo Foods fans like most?

WinCo Foods fans show strongest brand affinity for Food Lion (12.01×), King Soopers (20.07×), and Stater Bros. (25.91×) over the country average.

04

Where do WinCo Foods fans live in United States?

WinCo Foods fans in United States are most concentrated in California (reach ~1.5M), Washington (reach ~1M), and Oregon (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do WinCo Foods fans also like?

Beyond WinCo Foods itself, the audience over-indexes on King Soopers (20.07×), Stater Bros. (25.91×), DeMoulas Market Basket (14.35×), and Supercut (10.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See WinCo Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WinCo Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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