Rascasse Audience Intelligence

Food 4 Less Target Market in United States

Name: Food 4 Less — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Food 4 Less in United States — modelled from more than twelve digital signal sources. Food 4 Less has an estimated audience of 4,044,819 people in United States.

#1among Groceries in United States #820among Brand in United States #175in Shopping

The average Food 4 Less fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Indiana.

Top brand affinities include WinCo Foods, King Soopers, The Chew, with strongest over-indexing on WinCo Foods (56.52× the country average).

Demographically, the Food 4 Less audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food 4 Less fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for WinCo Foods.

Category: Shopping · Type: Brand · Subtype: Groceries

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food 4 Less profile in United States.

Audience size

in United States

Gender

59.0%♀

41.0% male

Age

35.3

average years

Country rank

#7974

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Food 4 Less

59.0% are female, 41.0% are male, average age 35.3.

Fig. 02

Gender split

59.0%

Female

41.0%

Male

Demographic split for Food 4 Less audience in United States
Metric	Value
Female	59.0%
Male	41.0%
Average age	35.3
Estimated audience size	4,044,819

Fig. 03

Age distribution

Age distribution of the Food 4 Less audience in United States
Age bracket	Share	%
16-19		33%
20-29		19%
30-39		16%
40-49		16%
50+		16%

Fig. 04

Worldwide distribution

97.5%

of the worldwide Food 4 Less audience comes from United States.

Worldwide audience distribution share by country for Food 4 Less
Country	Share
United States	97.5%
Mexico	0.8%
Canada	0.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food 4 Less audience in United States is strongest.

Fig. 05

Top regions by affinity

Food 4 Less customers by region in United States
#	Region	Reach	×
01	California	~3M	30.51×
02	Illinois	~1.5M	9.49×
03	Indiana	~200K	2.34×
04	Missouri	~100K	1.50×
05	Oregon	~70K	1.49×
06	Nevada	~30K	0.91×
07	Vermont	~6K	0.82×
08	Maine	~10K	0.78×
09	North Dakota	~6K	0.76×
10	Delaware	~8K	0.74×
11	New Hampshire	~10K	0.73×
12	Alaska	~6K	0.73×
13	South Dakota	~7K	0.72×
14	Rhode Island	~8K	0.67×
15	Montana	~7K	0.62×
16	West Virginia	~10K	0.61×
17	Mississippi	~20K	0.50×
18	Hawaii	~8K	0.48×
19	New Mexico	~9K	0.47×
20	Kansas	~10K	0.46×
21	Washington, District of Columbia	~5K	0.46×
22	Connecticut	~20K	0.45×
23	Nebraska	~9K	0.44×
24	Idaho	~9K	0.44×
25	Iowa	~10K	0.39×
26	Arizona	~30K	0.38×
27	Arkansas	~10K	0.38×
28	Utah	~10K	0.36×
29	Kentucky	~20K	0.34×
30	South Carolina	~20K	0.33×
31	Louisiana	~20K	0.33×
32	Oklahoma	~10K	0.32×
33	Washington	~20K	0.31×
34	Alabama	~20K	0.30×
35	Massachusetts	~20K	0.28×
36	Minnesota	~20K	0.28×
37	Wisconsin	~20K	0.27×
38	Tennessee	~20K	0.26×
39	Maryland	~20K	0.26×
40	Colorado	~20K	0.25×
41	New Jersey	~20K	0.23×
42	Georgia	~30K	0.22×
43	Michigan	~20K	0.22×
44	Virginia	~20K	0.21×
45	Pennsylvania	~30K	0.20×
46	Ohio	~20K	0.20×
47	North Carolina	~20K	0.20×
48	Texas	~70K	0.19×
49	Florida	~40K	0.15×
50	New York	~30K	0.15×

Affinity by region — Food 4 Less, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food 4 Less audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food 4 Less audience
#	Interest	Category	×
01	The Chew	Movies & TV	159.53×
02	Pick n Pay Stores	Shopping	100.20×
03	WinCo Foods	Food & Beverages	56.52×
04	King Soopers	Shopping	46.62×
05	Smart & Final	Shopping	40.88×
06	Stater Bros.	Shopping	34.78×
07	Winn-Dixie	Shopping	31.19×
08	Ralphs	Shopping	22.62×
09	Vons	Shopping	20.63×
10	Food Lion	Shopping	19.74×
11	Fred Meyer	Shopping	19.35×
12	Albertsons	Shopping	14.63×
13	Acme Markets	Shopping	14.04×
14	BJ's Wholesale Club	Shopping	12.93×
15	Grocery Outlet	Food & Beverages	12.62×
16	Dollar General	Shopping	7.30×
17	Family Dollar	Fashion & Accessoires	6.04×
18	Dollar Tree	Shopping	5.06×
19	Sam's Club	Shopping	4.85×
20	Aldi	Shopping	4.25×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food 4 Less audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Food 4 Less audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.49×
Tradition	CONSERVATISM	1.36×
Convenience Orientation	PREMIUM	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Food 4 Less audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.86×
Sports Activity	POWER	0.89×
Luxury Orientation	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Food 4 Less's target market in United States?

Food 4 Less's target market in United States covers an estimated 4,044,819 people, concentrated in California and Illinois.

What is the gender split and age of Food 4 Less customers?

59.0% of the Food 4 Less audience are female, 41.0% are male, with an average age of 35.3 years.

Which brands do Food 4 Less fans like most?

Food 4 Less fans show strongest brand affinity for WinCo Foods (56.52×), King Soopers (46.62×), and The Chew (159.53×) over the country average.

Where do Food 4 Less fans live in United States?

Food 4 Less fans in United States are most concentrated in California (reach ~3M), Illinois (reach ~1.5M), and Indiana (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Food 4 Less fans also like?

Beyond Food 4 Less itself, the audience over-indexes on King Soopers (46.62×), The Chew (159.53×), Food Lion (19.74×), and Winn-Dixie (31.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Food 4 Less audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food 4 Less. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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