Food 4 Less Audience in United States

Food 4 Less logo

Food 4 Less has an estimated audience of 3,955,384 people in United States. 59.0% are female, 41.0% are male, average age 35.3. Top regions: California, Illinois, Indiana. Top brand affinities: WinCo Foods, King Soopers, The Chew, Food Lion, Smart & Final.

The average Food 4 Less fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Indiana. Top brand affinities include WinCo Foods, King Soopers, The Chew, with strongest over-indexing on WinCo Foods (56.52× the country average). Demographically, the Food 4 Less audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Groceries

Demographics of Food 4 Less fans

Demographic split for Food 4 Less audience in United States
MetricValue
Female59.0%
Male41.0%
Average age35.3
Estimated audience size3,955,384

Audience persona

The typical Food 4 Less fan in United States is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for WinCo Foods.

Top regions in United States

Top regions ranked by reach for Food 4 Less in United States
RegionReachAffinity
California2,966,53827.69×
Illinois1,342,64610.19×
Indiana180,2432.49×
Missouri89,8041.41×
Oregon77,6781.71×
Texas76,8610.23×
Nevada41,4051.08×
Arizona33,6760.42×
Florida30,9580.12×
New York26,2290.12×
Washington25,5870.32×
Georgia24,0090.2×
Ohio17,2780.14×
Kansas14,2960.46×
Tennessee12,4350.16×
Virginia11,8850.12×
Colorado11,6700.19×
Michigan11,5700.11×
Utah11,0760.31×
North Carolina10,3880.09×
Pennsylvania9,8880.07×
Wisconsin9,6980.16×
Oklahoma8,0170.18×
New Jersey7,3960.07×
Arkansas6,7230.21×
Kentucky6,5130.13×
Alabama6,3440.11×
Maryland5,6930.08×
Louisiana5,6870.11×
Minnesota5,1260.09×
Idaho5,0990.26×
Massachusetts4,8920.06×
South Carolina4,7010.08×
Iowa4,0290.12×
Nebraska3,1220.16×
Hawaii3,0580.18×
Mississippi2,6370.08×
New Mexico2,5230.13×
Montana2,3490.21×
Connecticut2,3060.06×
West Virginia1,7330.09×
Washington, District of Columbia1,6380.14×
Rhode Island1,2510.1×
South Dakota7960.09×
Alaska7640.09×
Wyoming6200.11×
North Dakota6070.07×
New Hampshire5980.04×
Delaware5740.05×
Maine5130.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food 4 Less audience
BrandAffinityCategory
WinCo Foods56.52×Food & Beverages
King Soopers46.62×Shopping
The Chew159.53×Movies & TV
Food Lion19.74×Shopping
Smart & Final40.88×Shopping
Winn-Dixie31.19×Shopping
Fred Meyer19.35×Shopping
Ralphs22.62×Shopping
Dollar General7.3×Shopping
Vons20.63×Shopping
Stater Bros.34.78×Shopping
Albertsons14.63×Shopping
BJ's Wholesale Club12.93×Shopping
Pick n Pay Stores100.2×Shopping
Dollar Tree5.06×Shopping
Grocery Outlet12.62×Food & Beverages
Aldi4.25×Shopping
Family Dollar6.04×Fashion & Accessoires
Walgreens3.36×Shopping
Acme Markets14.04×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food 4 Less audience
TraitClusterScore
IndulgenceJOY1.79
Community OrientationOPEN1.65
Price SensitivityPREMIUM1.49
Family OrientationCONSERVATISM1.39
Urban LifestyleOPEN1.36
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Food 4 Less
CountryShare
United States97.5%
Canada0.8%
Mexico0.8%

See Food 4 Less audiences in other countries

More Groceries audiences in United States

Frequently asked questions

How many fans does Food 4 Less have in United States?

Food 4 Less has an estimated audience of 3,955,384 people in United States, concentrated in California and Illinois.

What is the gender split and age of Food 4 Less fans?

59.0% of Food 4 Less fans are female, 41.0% are male, with an average age of 35.3 years.

Which brands do Food 4 Less fans like most?

Food 4 Less fans show strongest brand affinity for WinCo Foods (56.52×), King Soopers (46.62×), and The Chew (159.53×) over the country average.

Where do Food 4 Less fans live in United States?

Food 4 Less fans in United States are most concentrated in California (reach 2,966,538), Illinois (reach 1,342,646), and Indiana (reach 180,243). These three regions account for the largest share of the active audience.

What other brands do Food 4 Less fans also like?

Beyond Food 4 Less itself, the audience over-indexes on King Soopers (46.62×), The Chew (159.53×), Food Lion (19.74×), and Smart & Final (40.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food 4 Less. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.