Rascasse Audience Intelligence

Central Market (Texas) Target Market in United States

A data profile of the people who buy, follow and care about Central Market (Texas) in United States — modelled from more than twelve digital signal sources. Central Market (Texas) has an estimated audience of 2,786,515 people in United States.

#2among Groceries in United States#1117among Brand in United States#678in Food & Beverages

The average Central Market (Texas) fan in United States is 37.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Washington.

Top brand affinities include Total Wine & More, Alicante, Carvel Ice Cream, with strongest over-indexing on Total Wine & More (32.46× the country average).

Demographically, the Central Market (Texas) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Central Market (Texas) fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Brand · Subtype: Groceries

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central Market (Texas) profile in United States.

Audience size
2.8M
in United States
Gender
52.0%♀
48.0% male
Age
37.4
average years
Country rank
#10919
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Central Market (Texas)

52.0% are female, 48.0% are male, average age 37.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Central Market (Texas) audience in United States
MetricValue
Female52.0%
Male48.0%
Average age37.4
Estimated audience size2,786,515
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Central Market (Texas) audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Central Market (Texas) audience comes from United States.

Worldwide audience distribution share by country for Central Market (Texas)
CountryShare
United States55.5%
Malaysia28.0%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central Market (Texas) audience in United States is strongest.

Fig. 05

Top regions by affinity

Central Market (Texas) customers by region in United States
#RegionReachAffinity×
01Texas~2M32.71×
02Washington~100K1.90×
03Minnesota~70K1.82×
04Alaska~7K1.19×
05North Dakota~6K1.05×
06Arizona~40K0.80×
07Oklahoma~20K0.74×
08Pennsylvania~70K0.71×
09California~200K0.62×
10Colorado~30K0.59×
11Vermont~3K0.56×
12Louisiana~20K0.55×
13Arkansas~10K0.55×
14South Dakota~3K0.55×
15Montana~4K0.54×
16West Virginia~7K0.53×
17Washington, District of Columbia~4K0.53×
18New York~80K0.51×
19Maine~5K0.50×
20Delaware~4K0.49×
21New Hampshire~5K0.48×
22Rhode Island~4K0.47×
23Idaho~6K0.45×
24Missouri~20K0.44×
25New Mexico~6K0.44×
26Kansas~9K0.43×
27Hawaii~5K0.43×
28Nebraska~6K0.42×
29Nevada~10K0.39×
30Mississippi~9K0.39×
31Oregon~10K0.37×
32Iowa~8K0.37×
33Utah~8K0.35×
34Illinois~30K0.31×
35Alabama~10K0.30×
36Kentucky~10K0.30×
37Tennessee~20K0.29×
38Connecticut~8K0.29×
39South Carolina~10K0.27×
40Michigan~20K0.26×
41Virginia~20K0.26×
42Massachusetts~10K0.26×
43Wisconsin~10K0.26×
44Georgia~20K0.25×
45New Jersey~20K0.25×
46Maryland~10K0.25×
47Indiana~10K0.24×
48Ohio~20K0.22×
49North Carolina~20K0.21×
50Florida~40K0.19×
Fig. 06

Affinity by region

Affinity by region — Central Market (Texas), United States
0.19×1.00×32.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central Market (Texas) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central Market (Texas) audience
#·InterestCategoryAffinity×
01Carvel Ice CreamFood & Beverages124.89×
02AlicanteTravel & Leisure118.36×
03Total Wine & MoreFood & Beverages32.46×
04Chips Ahoy!Food & Beverages28.33×
05Kirsten DunstMovies & TV6.95×
06Dallas StarsSports6.84×
07WhataburgerFood & Beverages5.06×
08Weather forecastingHome & Garden5.01×
09QVCMovies & TV4.41×
10Renewable energyBusiness & Career3.41×
11Discount storesShopping3.24×
12KrogerFood & Beverages3.13×
13FedExBusiness & Career3.12×
14Mortgage loansBusiness & Career2.83×
15Shopping mallsShopping2.53×
16Organic foodFood & Beverages2.46×
17Planet FitnessSports2.29×
18PinterestInternet & Social Media2.14×
19AirbnbTravel & Leisure2.04×
20FurnitureHome & Garden1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central Market (Texas) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central Market (Texas) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Family OrientationCONSERVATISM1.67×
Price SensitivityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central Market (Texas) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Risk AppetiteTHRILL0.82×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Central Market (Texas)'s target market in United States?

Central Market (Texas)'s target market in United States covers an estimated 2,786,515 people, concentrated in Texas and California.

02

What is the gender split and age of Central Market (Texas) customers?

52.0% of the Central Market (Texas) audience are female, 48.0% are male, with an average age of 37.4 years.

03

Which brands do Central Market (Texas) fans like most?

Central Market (Texas) fans show strongest brand affinity for Total Wine & More (32.46×), Alicante (118.36×), and Carvel Ice Cream (124.89×) over the country average.

04

Where do Central Market (Texas) fans live in United States?

Central Market (Texas) fans in United States are most concentrated in Texas (reach ~2M), California (reach ~200K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Central Market (Texas) fans also like?

Beyond Central Market (Texas) itself, the audience over-indexes on Alicante (118.36×), Carvel Ice Cream (124.89×), Whataburger (5.06×), and Chips Ahoy! (28.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Central Market (Texas) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Market (Texas). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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