Rascasse Audience Intelligence

FoodLand Target Market in United States

A data profile of the people who buy, follow and care about FoodLand in United States — modelled from more than twelve digital signal sources. FoodLand has an estimated audience of 1,077,060 people in United States.

#4among Groceries in United States#2291among Brand in United States#367in Shopping

The average FoodLand fan in United States is 33.8 years old, more male, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, Alabama, California.

Category: Shopping · Type: Brand · Subtype: Groceries

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FoodLand profile in United States.

Audience size
1.1M
in United States
Gender
40.9%♀
59.1% male
Age
33.8
average years
Country rank
#22544
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FoodLand

40.9% are female, 59.1% are male, average age 33.8.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for FoodLand audience in United States
MetricValue
Female40.9%
Male59.1%
Average age33.8
Estimated audience size1,077,060
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the FoodLand audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

37.2%

of the worldwide FoodLand audience comes from United States.

Worldwide audience distribution share by country for FoodLand
CountryShare
United States37.2%
Canada19.3%
Thailand16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FoodLand audience in United States is strongest.

Fig. 05

Top regions by affinity

FoodLand customers by region in United States
#RegionReachAffinity×
01Hawaii~200K46.70×
02Alabama~20K1.61×
03Vermont~1K0.72×
04North Dakota~2K0.71×
05South Dakota~2K0.70×
06Wyoming~1K0.64×
07Montana~2K0.55×
08Delaware~2K0.55×
09Maine~2K0.51×
10Rhode Island~2K0.50×
11New Hampshire~2K0.49×
12New Mexico~2K0.40×
13Nebraska~2K0.39×
14Mississippi~3K0.38×
15Arkansas~3K0.38×
16West Virginia~2K0.38×
17Kansas~3K0.36×
18Louisiana~5K0.34×
19Oklahoma~4K0.31×
20Washington, District of Columbia<1K0.31×
21Connecticut~3K0.26×
22Idaho~1K0.26×
23Indiana~5K0.24×
24Wisconsin~4K0.23×
25Missouri~4K0.22×
26South Carolina~3K0.21×
27Iowa~2K0.20×
28Minnesota~3K0.19×
29Kentucky~3K0.19×
30Utah~2K0.18×
31California~20K0.17×
32Texas~10K0.16×
33Pennsylvania~6K0.16×
34Tennessee~3K0.16×
35Nevada~2K0.16×
36Washington~3K0.15×
37Maryland~3K0.15×
38Oregon~2K0.15×
39Massachusetts~3K0.14×
40New Jersey~3K0.13×
41Colorado~2K0.13×
42Ohio~4K0.12×
43Georgia~3K0.11×
44North Carolina~3K0.11×
45Michigan~3K0.11×
46Virginia~3K0.11×
47Arizona~2K0.11×
48Illinois~3K0.09×
49Florida~5K0.07×
50New York~4K0.07×
Fig. 06

Affinity by region

Affinity by region — FoodLand, United States
0.07×1.00×46.70×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FoodLand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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