FoodLand Audience in United States
FoodLand has an estimated audience of 1,059,242 people in United States. 40.9% are female, 59.1% are male, average age 33.8. Top regions: Hawaii, Alabama, California.
The average FoodLand fan in United States is 33.8 years old, more male, and lives primarily in Hawaii. The audience is concentrated in Hawaii, Alabama, California. Demographically, the FoodLand audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Shopping · Type: Brand · Subtype: Groceries
Demographics of FoodLand fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 33.8 |
| Estimated audience size | 1,059,242 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Hawaii | 209,858 | 46.09× |
| Alabama | 26,746 | 1.81× |
| California | 22,126 | 0.19× |
| Texas | 16,493 | 0.18× |
| Pennsylvania | 6,063 | 0.17× |
| Tennessee | 3,159 | 0.15× |
| Washington | 3,130 | 0.15× |
| New York | 2,816 | 0.05× |
| Massachusetts | 2,710 | 0.13× |
| Michigan | 2,608 | 0.09× |
| Florida | 1,959 | 0.03× |
| West Virginia | 1,802 | 0.37× |
| Georgia | 1,677 | 0.05× |
| Arizona | 1,347 | 0.06× |
| Oregon | 1,216 | 0.1× |
| Virginia | 1,094 | 0.04× |
| Illinois | 1,073 | 0.03× |
| North Carolina | 988 | 0.03× |
| Nevada | 925 | 0.09× |
| Colorado | 804 | 0.05× |
| Alaska | 802 | 0.35× |
| Ohio | 768 | 0.02× |
| New Jersey | 630 | 0.02× |
| Iowa | 598 | 0.07× |
| Maryland | 589 | 0.03× |
| Kentucky | 586 | 0.04× |
| Utah | 537 | 0.06× |
| South Carolina | 487 | 0.03× |
| Minnesota | 354 | 0.02× |
| Missouri | 351 | 0.02× |
| Idaho | 345 | 0.07× |
| Indiana | 302 | 0.02× |
| Connecticut | 282 | 0.03× |
| Wisconsin | 280 | 0.02× |
| Oklahoma | 263 | 0.02× |
| Mississippi | 236 | 0.03× |
| Louisiana | 222 | 0.02× |
| Arkansas | 200 | 0.02× |
| Kansas | 162 | 0.02× |
| Washington, District of Columbia | 162 | 0.05× |
| Nebraska | 150 | 0.03× |
| New Mexico | 124 | 0.02× |
| New Hampshire | 102 | 0.02× |
| Maine | 95 | 0.03× |
| Rhode Island | 95 | 0.03× |
| Montana | 68 | 0.02× |
| Delaware | 64 | 0.02× |
| Wyoming | 44 | 0.03× |
| South Dakota | 41 | 0.02× |
| North Dakota | 37 | 0.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Tradition | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.2 |
| Urban Lifestyle | OPEN | 1.15 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Canada | 19.9% |
| Thailand | 15.9% |
See FoodLand audiences in other countries
More Groceries audiences in United States
- Food 4 Less (3,955,384)
- Central Market (Texas) (2,723,733)
- Festival Foods (1,455,627)
- Good Eggs (169,812)
- 759 Store (1,517)
How to read this data
Audience size is the estimated number of people in United States who actively search for FoodLand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.