Top 50 Shopping brands in United States
This curated ranking covers the 50 largest shopping brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,447 shopping brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Shopping and fashion, Shopping and Online shopping lead the list with a combined estimated audience of 496,191,813 people. Across all 50 entries the average audience size is 58,877,116, and the largest, Shopping and fashion, reaches around 177,150,004 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 | 177,150,004 | 21.2% | Lifestyle cluster | Shopping | |
| 2 | 167,207,223 | 21.9% | Lifestyle cluster | Shopping | |
| 3 | 151,834,586 | 20.1% | Lifestyle cluster | Shopping | |
| 4 | 94,971,264 | 61.4% | Supermarket | Shopping | |
| 5 | 92,160,289 | 28.2% | Shopping | ||
| 6 | 84,463,708 | 22.4% | Shopping | ||
| 7 | 79,586,810 | 77.3% | Shopping | ||
| 8 | 79,019,109 | 94.5% | Department store | Shopping | |
| 9 | 75,427,822 | 33.3% | Auctions | Shopping | |
| 10 | 75,061,436 | 20.5% | E-Commerce | Shopping | |
| 11 | 72,175,459 | 55.3% | Supermarket | Shopping | |
| 12 | 69,358,864 | 98.6% | Shopping | ||
| 13 | 65,985,634 | 83.7% | Hardware store | Shopping | |
| 14 | 64,760,671 | 98.2% | Shopping | ||
| 15 | 63,424,212 | 22.8% | Shopping | ||
| 16 | 63,095,076 | 96.4% | Shopping | ||
| 17 | 62,997,749 | 37.0% | Supermarket | Shopping | |
| 18 | 62,835,521 | 91.8% | Drugstore | Shopping | |
| 19 | 61,821,222 | 76.7% | Electronics | Shopping | |
| 20 | 61,335,853 | 97.3% | Supermarket | Shopping | |
| 21 | 61,105,986 | 83.0% | Supermarket | Shopping | |
| 22 | 59,378,252 | 90.6% | Shopping | ||
| 23 | 57,554,446 | 23.7% | Fashion | Shopping | |
| 24 | 54,915,835 | 97.6% | Fashion | Shopping | |
| 25 | 54,567,000 | 99.6% | Hardware store | Shopping | |
| 26 | 53,027,541 | 32.6% | Drugstore | Shopping | |
| 27 | 49,542,772 | 12.3% | Shopping | ||
| 28 | 44,056,300 | 94.0% | Retail | Shopping | |
| 29 | 43,666,386 | 20.6% | Shopping | ||
| 30 | 43,318,203 | 15.9% | Shopping | ||
| 31 | 41,875,708 | 96.0% | Beauty | Shopping | |
| 32 | 40,768,357 | 85.8% | Marketplace | Shopping | |
| 33 | 39,996,747 | 81.2% | Fashion | Shopping | |
| 34 | 39,942,350 | 26.3% | E-Commerce | Shopping | |
| 35 | 38,605,016 | 11.5% | Lifestyle cluster | Shopping | |
| 36 | 38,052,160 | 93.1% | Supermarket | Shopping | |
| 37 | 37,177,993 | 14.2% | Shopping | ||
| 38 | 35,549,658 | 34.3% | Shopping | ||
| 39 | 34,765,861 | 31.7% | E-Commerce | Shopping | |
| 40 | 34,713,471 | 96.6% | Supermarket | Shopping | |
| 41 | 34,093,974 | 81.7% | Fashion | Shopping | |
| 42 | 33,308,990 | 88.2% | Pet shop | Shopping | |
| 43 | 33,102,322 | 37.0% | Shopping | ||
| 44 | 32,839,046 | 17.6% | Shopping | ||
| 45 | 31,546,748 | 24.9% | Shopping | ||
| 46 | 30,918,909 | 95.0% | Shopping | ||
| 47 | 30,628,974 | 45.4% | TV series | Shopping | |
| 48 | 30,607,203 | 33.1% | E-Commerce | Shopping | |
| 49 | 29,864,804 | 97.1% | Supermarket | Shopping | |
| 50 | 29,692,299 | 97.5% | Pet shop | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each shopping brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping brand in United States?
Shopping and fashion currently leads with an estimated audience of 177,150,004 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.