Coupons Audience in United States

Coupons logo

Coupons has an estimated audience of 75,061,436 people in United States. 62.6% are female, 37.4% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, LabCorp, Aritzia.

The average Coupons fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, with strongest over-indexing on Google Drive (1.88× the country average). Demographically, the Coupons audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Coupons fans

Demographic split for Coupons audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.0
Estimated audience size75,061,436

Audience persona

The typical Coupons fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Coupons in United States
RegionReachAffinity
California8,764,7831.06×
Texas7,023,7911.09×
Florida6,789,9861.34×
New York4,338,6621.03×
North Carolina2,875,6151.27×
Georgia2,852,2961.23×
Pennsylvania2,813,1411.11×
Illinois2,599,3201.04×
Ohio2,428,8461.05×
New Jersey2,013,4361.05×
Michigan1,995,7221.02×
Virginia1,887,9131.03×
Tennessee1,709,1261.14×
Arizona1,565,0761.02×
Alabama1,451,9981.38×
Indiana1,445,1821.05×
South Carolina1,434,4251.27×
Massachusetts1,388,8930.94×
Washington1,332,2570.88×
Missouri1,324,7341.09×
Maryland1,238,9650.96×
Louisiana1,206,3021.25×
Kentucky1,140,0501.21×
Wisconsin1,079,8040.96×
Oklahoma975,5011.17×
Minnesota935,5260.87×
Colorado901,3410.76×
Mississippi798,4441.29×
Oregon762,6100.89×
Connecticut762,3051.01×
Arkansas734,2621.19×
Nevada642,6970.89×
Iowa602,8300.97×
Kansas599,3211.01×
Utah585,2190.87×
West Virginia441,5801.26×
New Mexico367,8560.98×
Idaho356,6560.95×
Nebraska339,1450.9×
New Hampshire272,0880.92×
Maine262,5750.98×
Rhode Island228,9310.96×
Hawaii215,7790.67×
Delaware192,1730.93×
Washington, District of Columbia167,2350.74×
Montana159,0330.76×
South Dakota138,1790.8×
North Dakota122,7010.8×
Alaska92,5010.58×
Vermont88,1530.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coupons audience
BrandAffinityCategory
Google Drive1.88×Technology & Electronics
Yahoo!奇摩名人娛樂1.9×Internet & Social Media
Savannah Guthrie2.41×Movies & TV
LabCorp2.23×Health
Aritzia2.71×Fashion & Accessoires
Purchase discount3.09×Shopping
Google News1.83×News
Scooby-Doo1.61×Movies & TV
Princess Polly3.15×Fashion & Accessoires
Google Calendar2.12×Internet & Social Media
Ana de Armas2.06×Movies & TV
Coach2.11×Fashion & Accessoires
Maltese (dog)1.88×Pets & Animals
Google Flights1.53×Travel & Leisure
Bob Evans (musician)2.43×Music & Radio
China1.58×Travel & Leisure
Micro Center1.79×Shopping
JellyRoll1.99×Music & Radio
natural hair2.25×Beauty & Wellness
Beyin1.53×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coupons audience
TraitClusterScore
ExtroversionTHRILL1.26
Price SensitivityPREMIUM1.25
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.03
Social Media UsageJOY1.01
Healthy LifestyleBALANCE0.93

Worldwide distribution

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%

See Coupons audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Coupons have in United States?

Coupons has an estimated audience of 75,061,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Coupons fans?

62.6% of Coupons fans are female, 37.4% are male, with an average age of 42.0 years.

Which brands do Coupons fans like most?

Coupons fans show strongest brand affinity for Google Drive (1.88×), Yahoo!奇摩名人娛樂 (1.9×), and Savannah Guthrie (2.41×) over the country average.

Where do Coupons fans live in United States?

Coupons fans in United States are most concentrated in California (reach 8,764,783), Texas (reach 7,023,791), and Florida (reach 6,789,986). These three regions account for the largest share of the active audience.

What other brands do Coupons fans also like?

Beyond Coupons itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.9×), Savannah Guthrie (2.41×), LabCorp (2.23×), and Aritzia (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.