Rascasse Audience Intelligence

Coupons Audience in United States

A data profile of the people who buy, follow and care about Coupons in United States — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 75,061,436 people in United States.

#1among E-Commerce in United States#130among Topic in United States#10in Shopping

The average Coupons fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Google Drive, Savannah Guthrie, with strongest over-indexing on Nancy Mace (2.33× the country average).

Demographically, the Coupons audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coupons fan in United States is more female, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coupons profile in United States.

Audience size
75.1M
in United States
Gender
62.6%♀
37.4% male
Age
42.0
average years
Country rank
#165
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupons fans

62.6% are female, 37.4% are male, average age 42.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Coupons audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.0
Estimated audience size75,061,436
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Coupons audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Coupons audience comes from United States.

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupons audience in United States is strongest.

Fig. 05

Top regions by affinity

Coupons fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1.5M1.35×
02Mississippi~800K1.29×
03Florida~6.5M1.27×
04West Virginia~400K1.25×
05South Carolina~1.5M1.24×
06Louisiana~1M1.23×
07Georgia~3M1.21×
08Kentucky~1M1.21×
09North Carolina~2.5M1.20×
10Arkansas~700K1.20×
11Oklahoma~900K1.13×
12Tennessee~1.5M1.11×
13Missouri~1.5M1.08×
14Pennsylvania~2.5M1.07×
15Texas~7M1.05×
16Ohio~2.5M1.05×
17Indiana~1.5M1.04×
18Delaware~200K1.03×
19California~8.5M1.02×
20Kansas~600K1.02×
21New Jersey~2M1.01×
22Arizona~1.5M1.01×
23Michigan~2M1.00×
24Virginia~2M1.00×
25Illinois~2.5M0.99×
26Connecticut~700K0.99×
27New Mexico~400K0.99×
28Wisconsin~1M0.98×
29New York~4M0.97×
30Iowa~600K0.97×
31Maryland~1M0.96×
32Idaho~400K0.96×
33Maine~300K0.96×
34Rhode Island~200K0.96×
35Nebraska~400K0.94×
36New Hampshire~300K0.94×
37Massachusetts~1.5M0.91×
38Utah~600K0.91×
39North Dakota~100K0.91×
40Nevada~600K0.89×
41Minnesota~900K0.88×
42Oregon~800K0.88×
43Washington~1.5M0.87×
44South Dakota~200K0.87×
45Montana~200K0.83×
46Washington, District of Columbia~200K0.81×
47Vermont~100K0.79×
48Alaska~100K0.77×
49Colorado~900K0.76×
50Hawaii~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Coupons, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupons audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires3.15×
02Purchase discountShopping3.09×
03AritziaFashion & Accessoires2.71×
04Bob Evans (musician)Music & Radio2.43×
05Savannah GuthrieMovies & TV2.41×
06Nancy MacePolitics & Society2.33×
07natural hairBeauty & Wellness2.25×
08LabCorpHealth2.23×
09Public StorageBusiness & Career2.17×
10Google CalendarInternet & Social Media2.12×
11CoachFashion & Accessoires2.11×
12Ana de ArmasMovies & TV2.06×
13JellyRollMusic & Radio1.99×
14Google DriveTechnology & Electronics1.88×
15Maltese (dog)Pets & Animals1.88×
16Google NewsNews1.83×
17Micro CenterShopping1.79×
18Scooby-DooMovies & TV1.61×
19ChinaTravel & Leisure1.58×
20Google FlightsTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupons audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.17×
Luxury OrientationPREMIUM1.13×
Quality AwarenessPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupons audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
SustainabilityBALANCE0.70×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupons have in United States?

Coupons has an estimated audience of 75,061,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coupons fans?

62.6% of Coupons fans are female, 37.4% are male, with an average age of 42.0 years.

03

Which brands do Coupons fans like most?

Coupons fans show strongest brand affinity for Nancy Mace (2.33×), Google Drive (1.88×), and Savannah Guthrie (2.41×) over the country average.

04

Where do Coupons fans live in United States?

Coupons fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~7M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Coupons fans also like?

Beyond Coupons itself, the audience over-indexes on Google Drive (1.88×), Savannah Guthrie (2.41×), LabCorp (2.23×), and Aritzia (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Coupons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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