Coupons Audience in France
Coupons has an estimated audience of 10,235,462 people in France. 64.1% are female, 35.9% are male, average age 44.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: vertbaudet, AliExpress, Aldi, King Jouet, Norauto.
The average Coupons fan in France is 44.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include vertbaudet, AliExpress, Aldi, with strongest over-indexing on vertbaudet (2.61× the country average). Demographically, the Coupons audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.6 |
| Estimated audience size | 10,235,462 |
Audience persona
The typical Coupons fan in France is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for vertbaudet.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,468,087 | 1.35× |
| Auvergne-Rhône-Alpes | 1,289,160 | 1.07× |
| Hauts-de-France | 1,000,631 | 1.11× |
| Grand Est | 938,521 | 1.13× |
| Occitanie | 927,067 | 1.05× |
| Nouvelle-Aquitaine | 894,776 | 0.99× |
| Provence-Alpes-Côte d'Azur | 828,020 | 1.09× |
| Pays de la Loire | 511,759 | 0.9× |
| Normandy | 448,146 | 0.9× |
| Centre-Val de Loire | 430,636 | 1.12× |
| Brittany | 416,473 | 0.83× |
| Bourgogne-Franche-Comté | 369,634 | 0.89× |
| Corsica | 28,588 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 2.61× | Fashion & Accessoires |
| AliExpress | 1.62× | Shopping |
| Aldi | 1.74× | Shopping |
| King Jouet | 2.26× | Shopping |
| Norauto | 1.79× | Cars & Mobility |
| transavia | 1.55× | Travel & Leisure |
| Gala | 2.16× | News |
| Crédit Industriel et Commercial | 2.02× | Business & Career |
| Indeed.com | 1.52× | Business & Career |
| Kiabi | 1.65× | Fashion & Accessoires |
| Garden furniture | 2.37× | Home & Garden |
| Decoration | 1.77× | Home & Garden |
| Bourse Direct | 1.67× | Business & Career |
| Petit Bateau | 1.95× | Fashion & Accessoires |
| Carrefour Express | 1.51× | Shopping |
| Gémo | 1.58× | Fashion & Accessoires |
| Deal of the day | 1.67× | Shopping |
| Groupon | 1.66× | Internet & Social Media |
| Web application | 1.68× | Technology & Electronics |
| Infant bodysuit | 2.46× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.27 |
| Mindfulness | BALANCE | 1.18 |
| Patriotism | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in France
- Drop shipping (6,163,737)
- Subscription business model (5,847,914)
- Cyber Monday (3,003,121)
- Auction (2,573,640)
- Group buying (740,570)
Frequently asked questions
How many fans does Coupons have in France?
Coupons has an estimated audience of 10,235,462 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Coupons fans?
64.1% of Coupons fans are female, 35.9% are male, with an average age of 44.6 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for vertbaudet (2.61×), AliExpress (1.62×), and Aldi (1.74×) over the country average.
Where do Coupons fans live in France?
Coupons fans in France are most concentrated in Île-de-France (reach 2,468,087), Auvergne-Rhône-Alpes (reach 1,289,160), and Hauts-de-France (reach 1,000,631). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on AliExpress (1.62×), Aldi (1.74×), King Jouet (2.26×), and Norauto (1.79×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.