A data profile of the people who buy, follow and care about Groupon in France — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 4,946,301 people in France.
The average Groupon fan in France is 43.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Conforama, Reading, Patrick Bruel, with strongest over-indexing on Conforama (2.38× the country average).
Demographically, the Groupon audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Groupon fan in France is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Conforama.
The key figures that characterise the Groupon profile in France.
68.0% are female, 32.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 43.6 |
| Estimated audience size | 4,946,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Groupon audience comes from France.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Where the Groupon audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~600K | 1.76× | |
| 02 | Hauts-de-France | ~600K | 1.39× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.27× | |
| 04 | Île-de-France | ~1M | 1.20× | |
| 05 | Occitanie | ~500K | 1.16× | |
| 06 | Grand Est | ~400K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~400K | 0.94× | |
| 08 | Pays de la Loire | ~200K | 0.90× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.87× | |
| 10 | Centre-Val de Loire | ~200K | 0.83× | |
| 11 | Normandy | ~200K | 0.79× | |
| 12 | Brittany | ~200K | 0.73× | |
| 13 | Corsica | ~9K | 0.37× |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Drive | Shopping | 5.56× | ||
| 02 | Dog lovers | Pets & Animals | 3.75× | ||
| 03 | Shorts | Fashion & Accessoires | 3.39× | ||
| 04 | Gémo | Fashion & Accessoires | 2.97× | ||
| 05 | King Jouet | Shopping | 2.50× | ||
| 06 | Temu | Shopping | 2.50× | ||
| 07 | Bricomarché | Home & Garden | 2.45× | ||
| 08 | Conforama | Home & Garden | 2.38× | ||
| 09 | Patrick Bruel | Music & Radio | 2.16× | ||
| 10 | Cdiscount | Shopping | 2.01× | ||
| 11 | Google News | News | 1.99× | ||
| 12 | Intersport | Shopping | 1.78× | ||
| 13 | AliExpress | Shopping | 1.71× | ||
| 14 | Carrefour | Shopping | 1.66× | ||
| 15 | Orange | Technology & Electronics | 1.64× | ||
| 16 | Garden | Home & Garden | 1.62× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.60× | ||
| 18 | Lidl | Shopping | 1.59× | ||
| 19 | Reading | Literature | 1.52× | ||
| 20 | Recipes | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| DIY Mentality | THRILL | 1.48× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Career Orientation | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.67× |
Groupon has an estimated audience of 4,946,301 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.0% of Groupon fans are female, 32.0% are male, with an average age of 43.6 years.
Groupon fans show strongest brand affinity for Conforama (2.38×), Reading (1.52×), and Patrick Bruel (2.16×) over the country average.
Groupon fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Provence-Alpes-Côte d'Azur (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Groupon itself, the audience over-indexes on Reading (1.52×), Patrick Bruel (2.16×), Cdiscount (2.01×), and Dog lovers (3.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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