A data profile of the people who buy, follow and care about Shorts in France — modelled from more than twelve digital signal sources. Shorts has an estimated audience of 3,234,450 people in France.
Shorts has an estimated audience of 3,234,450 people in France. 60.8% are female, 39.2% are male, average age 40.1. Top brand affinities: Deal of the day, Cashback reward program, Formal wear, EBay, Kitchen.
Top brand affinities include Deal of the day, Cashback reward program, Formal wear, with strongest over-indexing on Deal of the day (6.34× the country average).
Demographically, the Shorts audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
The typical Shorts fan in France is more female, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Shorts profile in France.
60.8% are female, 39.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.1 |
| Estimated audience size | 3,234,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Shorts audience comes from France.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
The strongest cross-interests of the Shorts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 18.70× | ||
| 02 | Esselunga | Shopping | 18.67× | ||
| 03 | Cashback reward program | Shopping | 16.83× | ||
| 04 | Formal wear | Fashion & Accessoires | 10.63× | ||
| 05 | Deal of the day | Shopping | 6.34× | ||
| 06 | Pandora | Fashion & Accessoires | 5.63× | ||
| 07 | Outerwear | Fashion & Accessoires | 4.94× | ||
| 08 | Child development | Business & Career | 4.29× | ||
| 09 | Cyber Monday | Shopping | 4.25× | ||
| 10 | Groupon | Internet & Social Media | 3.39× | ||
| 11 | Kindergarten | Kids & Family | 3.21× | ||
| 12 | Zara | Shopping | 2.69× | ||
| 13 | Kitchen | Home & Garden | 2.45× | ||
| 14 | EBay | Shopping | 2.44× | ||
| 15 | Apartment | Business & Career | 1.98× | ||
| 16 | Personal finance | Business & Career | 1.80× | ||
| 17 | AliExpress | Shopping | 1.79× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.71× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.65× | ||
| 20 | Physical fitness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Price Sensitivity | PREMIUM | 1.81× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Risk Appetite | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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