Shorts Audience in Germany
Shorts has an estimated audience of 4,493,110 people in Germany. 61.5% are female, 38.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Durban University of Technology, Progressive rock, Time (magazine), Home Delivery.
The average Shorts fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Durban University of Technology, Progressive rock, with strongest over-indexing on Rossmann (1.84× the country average). Demographically, the Shorts audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shorts fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 38.3 |
| Estimated audience size | 4,493,110 |
Audience persona
The typical Shorts fan in Germany is more female, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,093,312 | 1.11× |
| Bayern | 864,471 | 1.2× |
| Baden-Württemberg | 760,063 | 1.24× |
| Niedersachsen | 442,608 | 1.01× |
| Hessen | 371,904 | 1.09× |
| Rheinland-Pfalz | 238,571 | 1.06× |
| Berlin | 216,477 | 1.08× |
| Schleswig-Holstein | 163,394 | 1.01× |
| Brandenburg | 144,642 | 1.04× |
| Sachsen | 143,663 | 0.65× |
| Thüringen | 114,776 | 1× |
| Sachsen-Anhalt | 105,277 | 0.9× |
| Hamburg | 95,721 | 0.94× |
| Mecklenburg-Vorpommern | 80,755 | 0.94× |
| Saarland | 54,866 | 0.99× |
| Bremen | 27,878 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.84× | Shopping |
| Durban University of Technology | 6.09× | Business & Career |
| Progressive rock | 1.67× | Music & Radio |
| Time (magazine) | 1.91× | News |
| Home Delivery | 1.72× | Food & Beverages |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Bank account | 1.65× | Business & Career |
| Jaguar F-Pace | 3.29× | Cars & Mobility |
| Isha Yoga | 4.67× | Sports |
| Women's empowerment | 1.75× | Politics & Society |
| Information sensitivity | 2.44× | Technology & Electronics |
| Esra Erol | 2.31× | Movies & TV |
| Intrusion prevention system | 2.83× | Technology & Electronics |
| Emirdağ | 4.32× | Travel & Leisure |
| Hypothec | 2.25× | Business & Career |
| Graham Greene | 1.73× | Literature |
| The Hunt (2012 film) | 1.68× | Movies & TV |
| Headhunters (film) | 1.78× | Movies & TV |
| Huck (magazine) | 3.62× | Internet & Social Media |
| vienna.info | 2.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.72 |
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.28 |
| Creativity | OPEN | 1.24 |
| Indulgence | JOY | 1.24 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 7.9% |
| Brazil | 6.6% |
See Shorts audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shorts have in Germany?
Shorts has an estimated audience of 4,493,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shorts fans?
61.5% of Shorts fans are female, 38.5% are male, with an average age of 38.3 years.
Which brands do Shorts fans like most?
Shorts fans show strongest brand affinity for Rossmann (1.84×), Durban University of Technology (6.09×), and Progressive rock (1.67×) over the country average.
Where do Shorts fans live in Germany?
Shorts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,093,312), Bayern (reach 864,471), and Baden-Württemberg (reach 760,063). These three regions account for the largest share of the active audience.
What other brands do Shorts fans also like?
Beyond Shorts itself, the audience over-indexes on Durban University of Technology (6.09×), Progressive rock (1.67×), Time (magazine) (1.91×), and Home Delivery (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.