Purchase discount Audience in Germany
Purchase discount has an estimated audience of 2,233,388 people in Germany. 60.2% are female, 39.8% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Discount card, TEDi, Discounting, Dress shirt, Loyalty program.
The average Purchase discount fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Discount card, TEDi, Discounting, with strongest over-indexing on Discount card (60.44× the country average). Demographically, the Purchase discount audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Purchase discount fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.0 |
| Estimated audience size | 2,233,388 |
Audience persona
The typical Purchase discount fan in Germany is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 477,098 | 0.98× |
| Bayern | 408,068 | 1.14× |
| Baden-Württemberg | 278,038 | 0.91× |
| Niedersachsen | 276,558 | 1.28× |
| Hessen | 207,294 | 1.22× |
| Rheinland-Pfalz | 201,225 | 1.8× |
| Berlin | 185,041 | 1.85× |
| Hamburg | 170,112 | 3.37× |
| Schleswig-Holstein | 86,171 | 1.07× |
| Sachsen | None× | |
| Brandenburg | None× | |
| Sachsen-Anhalt | None× | |
| Thüringen | None× | |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount card | 60.44× | Shopping |
| TEDi | 23.78× | Shopping |
| Discounting | 19.73× | Shopping |
| Dress shirt | 22.78× | Fashion & Accessoires |
| Loyalty program | 33.5× | Shopping |
| Buy one, get one free | 32.53× | Shopping |
| Black Friday | 16.38× | Shopping |
| TopCashBack | 55.48× | Shopping |
| Party dress | 14.1× | Fashion & Accessoires |
| American Apparel | 43.19× | Fashion & Accessoires |
| Free product | 49.27× | Fashion & Accessoires |
| Deal of the day | 10.85× | Shopping |
| Payback | 10.51× | Shopping |
| Bag | 12.9× | Fashion & Accessoires |
| Gown | 10.61× | Fashion & Accessoires |
| Sheath dress | 32.58× | Fashion & Accessoires |
| Banana Republic | 21.51× | Fashion & Accessoires |
| Little black dress | 15.96× | Fashion & Accessoires |
| Western wear | 10.61× | Fashion & Accessoires |
| Coat (clothing) | 9.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.14 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 6.1% |
| Japan | 4.8% |
See Purchase discount audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Purchase discount have in Germany?
Purchase discount has an estimated audience of 2,233,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Purchase discount fans?
60.2% of Purchase discount fans are female, 39.8% are male, with an average age of 43.0 years.
Which brands do Purchase discount fans like most?
Purchase discount fans show strongest brand affinity for Discount card (60.44×), TEDi (23.78×), and Discounting (19.73×) over the country average.
Where do Purchase discount fans live in Germany?
Purchase discount fans in Germany are most concentrated in Nordrhein-Westfalen (reach 477,098), Bayern (reach 408,068), and Baden-Württemberg (reach 278,038). These three regions account for the largest share of the active audience.
What other brands do Purchase discount fans also like?
Beyond Purchase discount itself, the audience over-indexes on TEDi (23.78×), Discounting (19.73×), Dress shirt (22.78×), and Loyalty program (33.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purchase discount. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.