Gown Audience in Germany
Gown has an estimated audience of 4,107,558 people in Germany. 88.7% are female, 11.3% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Formal wear, Pillow, Rossmann, Airbnb, H&M.
The average Gown fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Formal wear, Pillow, Rossmann, with strongest over-indexing on Formal wear (11.01× the country average). Demographically, the Gown audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Gown fans
| Metric | Value |
|---|---|
| Female | 88.7% |
| Male | 11.3% |
| Average age | 42.4 |
| Estimated audience size | 4,107,558 |
Audience persona
The typical Gown fan in Germany is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 990,971 | 1.1× |
| Bayern | 726,993 | 1.1× |
| Baden-Württemberg | 590,368 | 1.05× |
| Hessen | 503,646 | 1.61× |
| Niedersachsen | 370,879 | 0.93× |
| Berlin | 281,083 | 1.53× |
| Rheinland-Pfalz | 209,886 | 1.02× |
| Sachsen | 177,195 | 0.88× |
| Schleswig-Holstein | 132,680 | 0.9× |
| Brandenburg | 108,928 | 0.85× |
| Hamburg | 101,391 | 1.09× |
| Sachsen-Anhalt | 82,268 | 0.77× |
| Thüringen | 73,951 | 0.71× |
| Mecklenburg-Vorpommern | 55,128 | 0.7× |
| Saarland | 36,535 | 0.72× |
| Bremen | 35,853 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Formal wear | 11.01× | Fashion & Accessoires |
| Pillow | 5.84× | Home & Garden |
| Rossmann | 2.58× | Shopping |
| Airbnb | 2.44× | Travel & Leisure |
| H&M | 2.27× | Shopping |
| Tagesschau | 1.91× | Movies & TV |
| C&A | 2.92× | Shopping |
| Hygiene | 3.1× | Beauty & Wellness |
| Deichmann | 2.34× | Shopping |
| Pets | 1.63× | Pets & Animals |
| Drop shipping | 2.75× | Shopping |
| Primark | 2.47× | Shopping |
| Spiegel Online | 1.77× | News |
| IKEA | 1.71× | Home & Garden |
| Hairstyle | 2.48× | Beauty & Wellness |
| Breuninger | 2.42× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Flowering plant | 3.41× | Home & Garden |
| Succulent plant | 3.66× | Home & Garden |
| Cyber Monday | 2.96× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.73 |
| Creativity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.29 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
See Gown audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gown have in Germany?
Gown has an estimated audience of 4,107,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gown fans?
88.7% of Gown fans are female, 11.3% are male, with an average age of 42.4 years.
Which brands do Gown fans like most?
Gown fans show strongest brand affinity for Formal wear (11.01×), Pillow (5.84×), and Rossmann (2.58×) over the country average.
Where do Gown fans live in Germany?
Gown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 990,971), Bayern (reach 726,993), and Baden-Württemberg (reach 590,368). These three regions account for the largest share of the active audience.
What other brands do Gown fans also like?
Beyond Gown itself, the audience over-indexes on Pillow (5.84×), Rossmann (2.58×), Airbnb (2.44×), and H&M (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.