Mobile app Audience in Germany
Mobile app has an estimated audience of 18,063,102 people in Germany. 49.7% are female, 50.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Discount stores, Mobile phones, Social network, Smartphones, Email.
The average Mobile app fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Discount stores, Mobile phones, Social network, with strongest over-indexing on Discount stores (1.56× the country average). Demographically, the Mobile app audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mobile app fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.3 |
| Estimated audience size | 18,063,102 |
Audience persona
The typical Mobile app fan in Germany is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Discount stores.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,353,123 | 1.1× |
| Bayern | 2,654,569 | 0.91× |
| Baden-Württemberg | 2,195,194 | 0.89× |
| Niedersachsen | 1,693,951 | 0.97× |
| Hessen | 1,233,979 | 0.9× |
| Sachsen | 1,102,645 | 1.24× |
| Rheinland-Pfalz | 859,618 | 0.95× |
| Berlin | 747,868 | 0.93× |
| Brandenburg | 647,713 | 1.16× |
| Schleswig-Holstein | 607,451 | 0.94× |
| Sachsen-Anhalt | 560,453 | 1.2× |
| Thüringen | 554,685 | 1.21× |
| Hamburg | 356,823 | 0.87× |
| Mecklenburg-Vorpommern | 349,480 | 1.01× |
| Saarland | 237,228 | 1.07× |
| Bremen | 101,771 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount stores | 1.56× | Shopping |
| Mobile phones | 1.66× | Technology & Electronics |
| Social network | 1.67× | Internet & Social Media |
| Smartphones | 1.6× | Technology & Electronics |
| 2.11× | Technology & Electronics | |
| AutoScout24 | 1.53× | Cars & Mobility |
| Database | 2.1× | Technology & Electronics |
| 1.54× | Internet & Social Media | |
| Shopping malls | 1.59× | Shopping |
| Mobile device | 1.66× | Technology & Electronics |
| World Wide Web | 1.57× | Internet & Social Media |
| Children's clothing | 1.62× | Fashion & Accessoires |
| Tablet computers | 1.68× | Technology & Electronics |
| All-news radio | 2.08× | Music & Radio |
| Handbags | 1.54× | Fashion & Accessoires |
| Gown | 1.92× | Fashion & Accessoires |
| Application software | 1.81× | Technology & Electronics |
| Hosiery | 1.91× | Fashion & Accessoires |
| Leeds | 1.65× | Travel & Leisure |
| Smartwatch | 1.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.02 |
| Pet Ownership | JOY | 1.02 |
| Career Orientation | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
See Mobile app audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile app have in Germany?
Mobile app has an estimated audience of 18,063,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile app fans?
49.7% of Mobile app fans are female, 50.3% are male, with an average age of 41.3 years.
Which brands do Mobile app fans like most?
Mobile app fans show strongest brand affinity for Discount stores (1.56×), Mobile phones (1.66×), and Social network (1.67×) over the country average.
Where do Mobile app fans live in Germany?
Mobile app fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,353,123), Bayern (reach 2,654,569), and Baden-Württemberg (reach 2,195,194). These three regions account for the largest share of the active audience.
What other brands do Mobile app fans also like?
Beyond Mobile app itself, the audience over-indexes on Mobile phones (1.66×), Social network (1.67×), Smartphones (1.6×), and Email (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.