Rascasse Audience Intelligence

Mobile app Audience in Germany

A data profile of the people who buy, follow and care about Mobile app in Germany — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 18,063,102 people in Germany.

#41among Lifestyle cluster in Germany#56among Topic in Germany#7in Technology & Electronics

The average Mobile app fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Discount stores, Mobile phones, Social network, with strongest over-indexing on Discount stores (1.56× the country average).

Demographically, the Mobile app audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile app fan in Germany is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile app profile in Germany.

Audience size
18.1M
in Germany
Gender
49.7%♀
50.3% male
Age
41.3
average years
Country rank
#93
Topic in Germany
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile app fans

49.7% are female, 50.3% are male, average age 41.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Mobile app audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age41.3
Estimated audience size18,063,102
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Mobile app audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Mobile app audience comes from Germany.

Worldwide audience distribution share by country for Mobile app
CountryShare
United States21.0%
India7.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile app audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile app fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~600K1.26×
02Sachsen-Anhalt~600K1.23×
03Sachsen~1M1.21×
04Brandenburg~600K1.15×
05Nordrhein-Westfalen~4.5M1.10×
06Saarland~200K1.10×
07Mecklenburg-Vorpommern~400K1.04×
08Rheinland-Pfalz~900K0.95×
09Schleswig-Holstein~600K0.95×
10Niedersachsen~1.5M0.93×
11Bayern~2.5M0.88×
12Baden-Württemberg~2M0.88×
13Berlin~700K0.88×
14Hamburg~300K0.86×
15Hessen~1M0.84×
16Bremen~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Mobile app, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile app audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile app audience
#·InterestCategoryAffinity×
01EmailTechnology & Electronics2.11×
02DatabaseTechnology & Electronics2.10×
03All-news radioMusic & Radio2.08×
04SmartwatchTechnology & Electronics1.96×
05GownFashion & Accessoires1.92×
06HosieryFashion & Accessoires1.91×
07Application softwareTechnology & Electronics1.81×
08Tablet computersTechnology & Electronics1.68×
09Social networkInternet & Social Media1.67×
10Mobile phonesTechnology & Electronics1.66×
11Mobile deviceTechnology & Electronics1.66×
12LeedsTravel & Leisure1.65×
13Children's clothingFashion & Accessoires1.62×
14SmartphonesTechnology & Electronics1.60×
15Shopping mallsShopping1.59×
16World Wide WebInternet & Social Media1.57×
17Discount storesShopping1.56×
18GoogleInternet & Social Media1.54×
19HandbagsFashion & Accessoires1.54×
20AutoScout24Cars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile app audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile app audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
CreativityOPEN1.18×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile app audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
SpiritualityBALANCE0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile app have in Germany?

Mobile app has an estimated audience of 18,063,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile app fans?

49.7% of Mobile app fans are female, 50.3% are male, with an average age of 41.3 years.

03

Which brands do Mobile app fans like most?

Mobile app fans show strongest brand affinity for Discount stores (1.56×), Mobile phones (1.66×), and Social network (1.67×) over the country average.

04

Where do Mobile app fans live in Germany?

Mobile app fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile app fans also like?

Beyond Mobile app itself, the audience over-indexes on Mobile phones (1.66×), Social network (1.67×), Smartphones (1.6×), and Email (2.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Mobile app audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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