Shopping malls Audience in Germany
A data profile of the people who buy, follow and care about Shopping malls in Germany — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 11,108,935 people in Germany.
The average Shopping malls fan in Germany is 41.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Galatasaray S.K., Hermès, Discounts and allowances, with strongest over-indexing on Galatasaray S.K. (1.75× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shopping malls fan in Germany is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Galatasaray S.K..
At a glance
The key figures that characterise the Shopping malls profile in Germany.
Search interest · 12-month trend
Demographics of Shopping malls fans
66.3% are female, 33.7% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 41.0 |
| Estimated audience size | 11,108,935 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Shopping malls audience comes from Germany.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Geography
Where the Shopping malls audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~900K | 1.83× | |
| 02 | Hamburg | ~400K | 1.45× | |
| 03 | Bayern | ~2.5M | 1.28× | |
| 04 | Hessen | ~1M | 1.28× | |
| 05 | Bremen | ~100K | 1.16× | |
| 06 | Mecklenburg-Vorpommern | ~200K | 1.01× | |
| 07 | Baden-Württemberg | ~1.5M | 0.99× | |
| 08 | Schleswig-Holstein | ~400K | 0.94× | |
| 09 | Rheinland-Pfalz | ~500K | 0.93× | |
| 10 | Brandenburg | ~300K | 0.93× | |
| 11 | Nordrhein-Westfalen | ~2M | 0.85× | |
| 12 | Niedersachsen | ~800K | 0.74× | |
| 13 | Sachsen | ~400K | 0.74× | |
| 14 | Sachsen-Anhalt | ~200K | 0.73× | |
| 15 | Thüringen | ~200K | 0.64× | |
| 16 | Saarland | ~90K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henna | Home & Garden | 2.77× | ||
| 02 | Gown | Fashion & Accessoires | 2.22× | ||
| 03 | Ankara | Travel & Leisure | 2.13× | ||
| 04 | Decoration | Home & Garden | 1.98× | ||
| 05 | Blouse | Fashion & Accessoires | 1.84× | ||
| 06 | Wedding cake | Food & Beverages | 1.83× | ||
| 07 | Deal of the day | Shopping | 1.78× | ||
| 08 | Designer clothing | Fashion & Accessoires | 1.78× | ||
| 09 | Infant clothing | Kids & Family | 1.76× | ||
| 10 | Galatasaray S.K. | Sports | 1.75× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 12 | Discounts and allowances | Shopping | 1.74× | ||
| 13 | Skirt | Fashion & Accessoires | 1.71× | ||
| 14 | Home Interior Design | Home & Garden | 1.69× | ||
| 15 | C&A | Shopping | 1.64× | ||
| 16 | Gift shop | Home & Garden | 1.64× | ||
| 17 | Bonprix | Shopping | 1.61× | ||
| 18 | Ernsting's family | Shopping | 1.61× | ||
| 19 | Hermès | Fashion & Accessoires | 1.60× | ||
| 20 | Istanbul | Travel & Leisure | 1.56× |
Personality of the Shopping malls audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.23× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Design Affinity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.72× |
Frequently asked questions
How many fans does Shopping malls have in Germany?
Shopping malls has an estimated audience of 11,108,935 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Shopping malls fans?
66.3% of Shopping malls fans are female, 33.7% are male, with an average age of 41.0 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Galatasaray S.K. (1.75×), Hermès (1.6×), and Discounts and allowances (1.74×) over the country average.
Where do Shopping malls fans live in Germany?
Shopping malls fans in Germany are most concentrated in Bayern (reach ~2.5M), Nordrhein-Westfalen (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Hermès (1.6×), Discounts and allowances (1.74×), C&A (1.64×), and Decoration (1.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Supermarket (10,969,874)
- Spas (10,944,871)
See Shopping malls audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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