Shopping malls Audience in Germany
Shopping malls has an estimated audience of 11,108,935 people in Germany. 66.3% are female, 33.7% are male, average age 41.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Hermès, C&A, Discounts and allowances, Decoration.
The average Shopping malls fan in Germany is 41.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Hermès, C&A, with strongest over-indexing on Galatasaray S.K. (1.75× the country average). Demographically, the Shopping malls audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 41.0 |
| Estimated audience size | 11,108,935 |
Audience persona
The typical Shopping malls fan in Germany is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,382,930 | 1.33× |
| Nordrhein-Westfalen | 2,113,740 | 0.87× |
| Baden-Württemberg | 1,498,174 | 0.99× |
| Hessen | 1,096,056 | 1.29× |
| Berlin | 951,600 | 1.92× |
| Niedersachsen | 806,988 | 0.75× |
| Rheinland-Pfalz | 519,182 | 0.93× |
| Sachsen | 406,815 | 0.75× |
| Schleswig-Holstein | 375,465 | 0.94× |
| Hamburg | 356,051 | 1.42× |
| Brandenburg | 324,107 | 0.94× |
| Mecklenburg-Vorpommern | 208,445 | 0.98× |
| Sachsen-Anhalt | 204,608 | 0.71× |
| Thüringen | 170,765 | 0.6× |
| Bremen | 104,881 | 1.1× |
| Saarland | 63,907 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 1.75× | Sports |
| Hermès | 1.6× | Fashion & Accessoires |
| C&A | 1.64× | Shopping |
| Discounts and allowances | 1.74× | Shopping |
| Decoration | 1.98× | Home & Garden |
| Bonprix | 1.61× | Shopping |
| Children's clothing | 1.75× | Fashion & Accessoires |
| Skirt | 1.71× | Fashion & Accessoires |
| Home Interior Design | 1.69× | Home & Garden |
| Gown | 2.22× | Fashion & Accessoires |
| Blouse | 1.84× | Fashion & Accessoires |
| Henna | 2.77× | Home & Garden |
| Istanbul | 1.56× | Travel & Leisure |
| Deal of the day | 1.78× | Shopping |
| Infant clothing | 1.76× | Kids & Family |
| Gift shop | 1.64× | Home & Garden |
| Ernsting's family | 1.61× | Shopping |
| Designer clothing | 1.78× | Fashion & Accessoires |
| Ankara | 2.13× | Travel & Leisure |
| Wedding cake | 1.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.24 |
| Creativity | OPEN | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Supermarket (10,969,874)
- Spas (10,944,871)
Frequently asked questions
How many fans does Shopping malls have in Germany?
Shopping malls has an estimated audience of 11,108,935 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Shopping malls fans?
66.3% of Shopping malls fans are female, 33.7% are male, with an average age of 41.0 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Galatasaray S.K. (1.75×), Hermès (1.6×), and C&A (1.64×) over the country average.
Where do Shopping malls fans live in Germany?
Shopping malls fans in Germany are most concentrated in Bayern (reach 2,382,930), Nordrhein-Westfalen (reach 2,113,740), and Baden-Württemberg (reach 1,498,174). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Hermès (1.6×), C&A (1.64×), Discounts and allowances (1.74×), and Decoration (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.