Boutiques Audience in Germany
Boutiques has an estimated audience of 11,567,591 people in Germany. 69.3% are female, 30.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: H&M, Women's clothing, Toddler, C&A, Hermès.
The average Boutiques fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include H&M, Women's clothing, Toddler, with strongest over-indexing on H&M (1.52× the country average). Demographically, the Boutiques audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 39.5 |
| Estimated audience size | 11,567,591 |
Audience persona
The typical Boutiques fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,798,721 | 1.11× |
| Bayern | 2,081,916 | 1.12× |
| Baden-Württemberg | 1,558,965 | 0.99× |
| Hessen | 1,111,765 | 1.26× |
| Niedersachsen | 1,026,473 | 0.91× |
| Berlin | 834,532 | 1.61× |
| Rheinland-Pfalz | 535,317 | 0.92× |
| Schleswig-Holstein | 426,968 | 1.03× |
| Hamburg | 377,899 | 1.45× |
| Brandenburg | 357,763 | 1× |
| Sachsen | 266,515 | 0.47× |
| Mecklenburg-Vorpommern | 232,950 | 1.05× |
| Sachsen-Anhalt | 223,525 | 0.75× |
| Thüringen | 204,417 | 0.69× |
| Saarland | 105,070 | 0.74× |
| Bremen | 89,087 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 1.52× | Shopping |
| Women's clothing | 1.52× | Fashion & Accessoires |
| Toddler | 1.74× | Kids & Family |
| C&A | 1.72× | Shopping |
| Hermès | 1.51× | Fashion & Accessoires |
| Bonprix | 1.72× | Shopping |
| Dresses | 1.56× | Fashion & Accessoires |
| Zara | 1.67× | Shopping |
| Skin care | 1.63× | Beauty & Wellness |
| Baby food | 1.68× | Kids & Family |
| Skirt | 1.69× | Fashion & Accessoires |
| Children's clothing | 1.63× | Fashion & Accessoires |
| Home Interior Design | 1.63× | Home & Garden |
| Knitting | 1.57× | Home & Garden |
| Decoration | 1.73× | Home & Garden |
| Louis Vuitton | 1.55× | Fashion & Accessoires |
| Ernsting's family | 1.67× | Shopping |
| Handbags | 1.56× | Fashion & Accessoires |
| Blouse | 1.75× | Fashion & Accessoires |
| Sephora | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
| Design Affinity | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
More Fashion & Accessoires audiences in Germany
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
- Spas (10,944,871)
Frequently asked questions
How many fans does Boutiques have in Germany?
Boutiques has an estimated audience of 11,567,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boutiques fans?
69.3% of Boutiques fans are female, 30.7% are male, with an average age of 39.5 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for H&M (1.52×), Women's clothing (1.52×), and Toddler (1.74×) over the country average.
Where do Boutiques fans live in Germany?
Boutiques fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,798,721), Bayern (reach 2,081,916), and Baden-Württemberg (reach 1,558,965). These three regions account for the largest share of the active audience.
What other brands do Boutiques fans also like?
Beyond Boutiques itself, the audience over-indexes on Women's clothing (1.52×), Toddler (1.74×), C&A (1.72×), and Hermès (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.