Boutiques Audience in Mexico
Boutiques has an estimated audience of 9,460,838 people in Mexico. 63.5% are female, 36.5% are male, average age 34.1. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Boutiques fan in Mexico is 34.1 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Boutiques audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 34.1 |
| Estimated audience size | 9,460,838 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,198,054 | 0.92× |
| Distrito Federal | 1,029,403 | 0.83× |
| Jalisco | 851,554 | 1.22× |
| Baja California | 716,171 | 1.82× |
| Nuevo Leon | 663,762 | 1.17× |
| Veracruz (state) | 549,932 | 0.99× |
| Puebla | 443,137 | 0.88× |
| Chihuahua | 438,013 | 1.34× |
| Guanajuato | 426,733 | 0.95× |
| Michoacan de Ocampo | 290,242 | 0.89× |
| Yucatan | 268,353 | 1.37× |
| Coahuila de Zaragoza | 258,642 | 0.91× |
| Oaxaca | 253,434 | 0.97× |
| Chiapas | 247,694 | 0.87× |
| Sinaloa | 226,463 | 0.9× |
| Guerrero | 213,720 | 0.89× |
| Hidalgo | 146,223 | 0.64× |
| Baja California Sur | 129,685 | 1.72× |
| Durango | 129,398 | 0.99× |
| Morelos | 127,070 | 0.78× |
| Nayarit | 105,720 | 1.16× |
| Aguascalientes | 99,324 | 0.83× |
| Zacatecas | 77,675 | 0.65× |
| Tlaxcala | 68,027 | 0.63× |
| Campeche | 60,310 | 0.84× |
| Colima | 52,938 | 0.87× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.3 |
| Risk Appetite | THRILL | 2.14 |
| Price Sensitivity | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.78 |
| Design Affinity | PREMIUM | 1.74 |
| Travelling | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
More Fashion & Accessoires audiences in Mexico
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
- University (7,678,448)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.