A data profile of the people who buy, follow and care about Boutiques in Spain — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 11,745,237 people in Spain.
The average Boutiques fan in Spain is 46.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Catalonia, Semana, Parfois (fashion accessories), with strongest over-indexing on Catalonia (1.55× the country average).
Demographically, the Boutiques audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Boutiques fan in Spain is more female, around 46.0 years old, with strong Creativity tendencies and a notable affinity for Catalonia.
The key figures that characterise the Boutiques profile in Spain.
70.3% are female, 29.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 46.0 |
| Estimated audience size | 11,745,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Boutiques audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~800K | 2.35× | |
| 02 | Canary Islands | ~1M | 1.69× | |
| 03 | Basque Autonomous Country | ~600K | 1.27× | |
| 04 | Comunidad Valenciana | ~1.5M | 0.98× | |
| 05 | Catalonia | ~2M | 0.97× | |
| 06 | Andalusia | ~2M | 0.96× | |
| 07 | Principality of Asturias | ~300K | 0.91× | |
| 08 | La Rioja | ~70K | 0.91× | |
| 09 | Galicia | ~500K | 0.89× | |
| 10 | Extremadura | ~200K | 0.88× | |
| 11 | Navarre | ~100K | 0.88× | |
| 12 | Cantabria | ~100K | 0.86× | |
| 13 | Community of Madrid | ~1.5M | 0.85× | |
| 14 | Region of Murcia | ~300K | 0.85× | |
| 15 | Castile and León | ~400K | 0.81× | |
| 16 | Castilla-La Mancha | ~400K | 0.80× | |
| 17 | Aragon | ~200K | 0.76× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 1.94× | ||
| 02 | Nightwear | Fashion & Accessoires | 1.93× | ||
| 03 | Ana de Armas | Movies & TV | 1.92× | ||
| 04 | Gown | Fashion & Accessoires | 1.83× | ||
| 05 | Spot reduction | Health | 1.80× | ||
| 06 | Online shopping malls | Shopping | 1.76× | ||
| 07 | Oysho | Fashion & Accessoires | 1.70× | ||
| 08 | Queen Letizia of Spain | Politics & Society | 1.67× | ||
| 09 | Diez Minutos | News | 1.64× | ||
| 10 | Pandora | Fashion & Accessoires | 1.64× | ||
| 11 | Semana | News | 1.63× | ||
| 12 | Skirt | Fashion & Accessoires | 1.63× | ||
| 13 | Zara Kids | Fashion & Accessoires | 1.63× | ||
| 14 | JYSK | Home & Garden | 1.63× | ||
| 15 | Parfois (fashion accessories) | Fashion & Accessoires | 1.61× | ||
| 16 | Blouse | Fashion & Accessoires | 1.59× | ||
| 17 | Wedding ring | Fashion & Accessoires | 1.57× | ||
| 18 | Cartier | Fashion & Accessoires | 1.56× | ||
| 19 | Catalonia | Travel & Leisure | 1.55× | ||
| 20 | Calvin Klein | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
Boutiques has an estimated audience of 11,745,237 people in Spain, concentrated in Andalusia and Catalonia.
70.3% of Boutiques fans are female, 29.7% are male, with an average age of 46.0 years.
Boutiques fans show strongest brand affinity for Catalonia (1.55×), Semana (1.63×), and Parfois (fashion accessories) (1.61×) over the country average.
Boutiques fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Semana (1.63×), Parfois (fashion accessories) (1.61×), Oysho (1.7×), and Diez Minutos (1.64×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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