Boutiques Audience in Spain
Boutiques has an estimated audience of 11,745,237 people in Spain. 70.3% are female, 29.7% are male, average age 46.0. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Catalonia, Semana, Oysho, Parfois (fashion accessories), Diez Minutos.
The average Boutiques fan in Spain is 46.0 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Catalonia, Semana, Oysho, with strongest over-indexing on Catalonia (1.55× the country average). Demographically, the Boutiques audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Boutiques fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 46.0 |
| Estimated audience size | 11,745,237 |
Audience persona
The typical Boutiques fan in Spain is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Catalonia.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,204,521 | 0.96× |
| Catalonia | 2,065,535 | 0.97× |
| Community of Madrid | 1,660,575 | 0.84× |
| Comunidad Valenciana | 1,285,942 | 0.98× |
| Canary Islands | 1,025,137 | 1.75× |
| Balearic Islands | 819,592 | 2.49× |
| Basque Autonomous Country | 570,174 | 1.3× |
| Galicia | 476,246 | 0.87× |
| Castile and León | 390,735 | 0.76× |
| Castilla-La Mancha | 349,439 | 0.73× |
| Region of Murcia | 316,358 | 0.79× |
| Principality of Asturias | 242,231 | 0.88× |
| Extremadura | 201,853 | 0.8× |
| Aragon | 198,316 | 0.64× |
| Navarre | 114,896 | 0.78× |
| Cantabria | 107,963 | 0.73× |
| La Rioja | 57,763 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catalonia | 1.55× | Travel & Leisure |
| Semana | 1.63× | News |
| Oysho | 1.7× | Fashion & Accessoires |
| Parfois (fashion accessories) | 1.61× | Fashion & Accessoires |
| Diez Minutos | 1.64× | News |
| Skirt | 1.63× | Fashion & Accessoires |
| Ana de Armas | 1.92× | Movies & TV |
| Blouse | 1.59× | Fashion & Accessoires |
| Gown | 1.83× | Fashion & Accessoires |
| JYSK | 1.63× | Home & Garden |
| Nightwear | 1.93× | Fashion & Accessoires |
| Zara Kids | 1.63× | Fashion & Accessoires |
| Calvin Klein | 1.5× | Fashion & Accessoires |
| Pandora | 1.64× | Fashion & Accessoires |
| Wedding ring | 1.57× | Fashion & Accessoires |
| Queen Letizia of Spain | 1.67× | Politics & Society |
| Spot reduction | 1.8× | Health |
| Longchamp | 2.1× | Fashion & Accessoires |
| Cartier | 1.56× | Fashion & Accessoires |
| Face powder | 1.94× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.18 |
| Luxury Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Pet Ownership | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
See Boutiques audiences in other countries
More Fashion & Accessoires audiences in Spain
- Gastronomy (14,981,543)
- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
- Spas (10,321,794)
Frequently asked questions
How many fans does Boutiques have in Spain?
Boutiques has an estimated audience of 11,745,237 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Boutiques fans?
70.3% of Boutiques fans are female, 29.7% are male, with an average age of 46.0 years.
Which brands do Boutiques fans like most?
Boutiques fans show strongest brand affinity for Catalonia (1.55×), Semana (1.63×), and Oysho (1.7×) over the country average.
Where do Boutiques fans live in Spain?
Boutiques fans in Spain are most concentrated in Andalusia (reach 2,204,521), Catalonia (reach 2,065,535), and Community of Madrid (reach 1,660,575). These three regions account for the largest share of the active audience.
What other brands do Boutiques fans also like?
Beyond Boutiques itself, the audience over-indexes on Semana (1.63×), Oysho (1.7×), Parfois (fashion accessories) (1.61×), and Diez Minutos (1.64×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.