A data profile of the people who buy, follow and care about Parties in Spain — modelled from more than twelve digital signal sources. Parties has an estimated audience of 10,944,239 people in Spain.
Parties has an estimated audience of 10,944,239 people in Spain. 61.6% are female, 38.4% are male, average age 43.1. Top brand affinities: Bars, Hoodie, Livemusic, Zara Home, Julio Iglesias.
Top brand affinities include Bars, Hoodie, Livemusic, with strongest over-indexing on Bars (1.63× the country average).
Demographically, the Parties audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Parties fan in Spain is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Bars.
The key figures that characterise the Parties profile in Spain.
61.6% are female, 38.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.1 |
| Estimated audience size | 10,944,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Parties audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.S.C. Napoli | Sports | 3.66× | ||
| 02 | Hoodie | Fashion & Accessoires | 3.27× | ||
| 03 | A.C. Milan | Sports | 2.19× | ||
| 04 | Livemusic | Music & Radio | 2.10× | ||
| 05 | Zara Home | Home & Garden | 1.90× | ||
| 06 | Manchester City F.C. | Sports | 1.83× | ||
| 07 | Deal of the day | Shopping | 1.71× | ||
| 08 | Travel photography | Technology & Electronics | 1.71× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.69× | ||
| 10 | Local food | Food & Beverages | 1.67× | ||
| 11 | Bars | Travel & Leisure | 1.63× | ||
| 12 | Bershka | Shopping | 1.62× | ||
| 13 | Dinner | Food & Beverages | 1.60× | ||
| 14 | Julio Iglesias | Music & Radio | 1.57× | ||
| 15 | Music festivals | Music & Radio | 1.55× | ||
| 16 | Pizza | Food & Beverages | 1.54× | ||
| 17 | Musical theatre | Movies & TV | 1.54× | ||
| 18 | Documentary movies | Movies & TV | 1.51× | ||
| 19 | Bikini | Fashion & Accessoires | 1.51× | ||
| 20 | Instant messaging | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Indulgence | JOY | 1.28× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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