A data profile of the people who buy, follow and care about Zara Home in Spain — modelled from more than twelve digital signal sources. Zara Home has an estimated audience of 5,182,555 people in Spain.
The average Zara Home fan in Spain is 46.5 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Renovation, Home Design, Quality of life, with strongest over-indexing on Renovation (3.27× the country average).
Demographically, the Zara Home audience skews more female with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Zara Home fan in Spain is more female, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Zara Home profile in Spain.
78.2% are female, 21.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 46.5 |
| Estimated audience size | 5,182,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 33% |
Where the Zara Home audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~300K | 1.42× | |
| 02 | Basque Autonomous Country | ~300K | 1.32× | |
| 03 | Community of Madrid | ~1M | 1.28× | |
| 04 | Balearic Islands | ~200K | 1.27× | |
| 05 | Cantabria | ~70K | 1.16× | |
| 06 | Principality of Asturias | ~100K | 1.09× | |
| 07 | Navarre | ~70K | 1.03× | |
| 08 | Catalonia | ~900K | 0.99× | |
| 09 | Castile and León | ~200K | 0.98× | |
| 10 | La Rioja | ~30K | 0.96× | |
| 11 | Andalusia | ~900K | 0.94× | |
| 12 | Aragon | ~100K | 0.92× | |
| 13 | Comunidad Valenciana | ~500K | 0.89× | |
| 14 | Castilla-La Mancha | ~200K | 0.81× | |
| 15 | Extremadura | ~90K | 0.78× | |
| 16 | Region of Murcia | ~100K | 0.71× | |
| 17 | Canary Islands | ~100K | 0.45× |
The strongest cross-interests of the Zara Home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 5.31× | ||
| 02 | Dining room | Home & Garden | 4.66× | ||
| 03 | Home Design | Home & Garden | 3.95× | ||
| 04 | Home Interior Design | Home & Garden | 3.73× | ||
| 05 | Kitchenware | Home & Garden | 3.69× | ||
| 06 | Living room | Home & Garden | 3.60× | ||
| 07 | Bershka | Shopping | 3.29× | ||
| 08 | Renovation | Home & Garden | 3.27× | ||
| 09 | Home construction | Home & Garden | 3.26× | ||
| 10 | Modern architecture | Arts & Culture | 2.93× | ||
| 11 | Bikini | Fashion & Accessoires | 2.91× | ||
| 12 | Skirt | Fashion & Accessoires | 2.63× | ||
| 13 | Undergarment | Fashion & Accessoires | 2.59× | ||
| 14 | H&M | Shopping | 2.54× | ||
| 15 | Kitchen | Home & Garden | 2.30× | ||
| 16 | Motivation | Business & Career | 2.29× | ||
| 17 | Quality of life | Health | 2.18× | ||
| 18 | Dresses | Fashion & Accessoires | 2.12× | ||
| 19 | Plaza de España | Music & Radio | 1.57× | ||
| 20 | Madrid | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.40× | |
| Design Affinity | PREMIUM | 1.92× | |
| Quality Awareness | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Community Orientation | OPEN | 0.45× | |
| Spirituality | BALANCE | 0.63× |
Zara Home's target market in Spain covers an estimated 5,182,555 people, concentrated in Community of Madrid and Andalusia.
78.2% of the Zara Home audience are female, 21.8% are male, with an average age of 46.5 years.
Zara Home fans show strongest brand affinity for Renovation (3.27×), Home Design (3.95×), and Quality of life (2.18×) over the country average.
Zara Home fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~900K), and Catalonia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Zara Home itself, the audience over-indexes on Home Design (3.95×), Quality of life (2.18×), Kitchen (2.3×), and Undergarment (2.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Zara Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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