Zara Home Audience in Spain
Zara Home has an estimated audience of 5,151,666 people in Spain. 78.2% are female, 21.8% are male, average age 46.5. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Renovation, Home Design, Quality of life, Kitchen, Undergarment.
The average Zara Home fan in Spain is 46.5 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Renovation, Home Design, Quality of life, with strongest over-indexing on Renovation (3.27× the country average). Demographically, the Zara Home audience skews more female with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Zara Home fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 46.5 |
| Estimated audience size | 5,151,666 |
Audience persona
The typical Zara Home fan in Spain is more female, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,112,851 | 1.28× |
| Andalusia | 952,361 | 0.94× |
| Catalonia | 932,567 | 0.99× |
| Comunidad Valenciana | 519,777 | 0.89× |
| Galicia | 344,862 | 1.42× |
| Basque Autonomous Country | 255,287 | 1.32× |
| Castile and León | 221,742 | 0.98× |
| Balearic Islands | 185,385 | 1.27× |
| Castilla-La Mancha | 170,153 | 0.81× |
| Principality of Asturias | 132,988 | 1.09× |
| Region of Murcia | 125,726 | 0.71× |
| Aragon | 125,164 | 0.92× |
| Canary Islands | 116,241 | 0.45× |
| Extremadura | 87,209 | 0.78× |
| Cantabria | 75,732 | 1.16× |
| Navarre | 67,231 | 1.04× |
| La Rioja | 32,463 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 3.27× | Home & Garden |
| Home Design | 3.95× | Home & Garden |
| Quality of life | 2.18× | Health |
| Kitchen | 2.3× | Home & Garden |
| Undergarment | 2.59× | Fashion & Accessoires |
| Bedroom furniture | 5.31× | Home & Garden |
| Living room | 3.6× | Home & Garden |
| H&M | 2.54× | Shopping |
| Modern architecture | 2.93× | Arts & Culture |
| Dining room | 4.66× | Home & Garden |
| Bershka | 3.29× | Shopping |
| Home Interior Design | 3.73× | Home & Garden |
| Motivation | 2.29× | Business & Career |
| Sephora | 2.61× | Shopping |
| Dresses | 2.12× | Fashion & Accessoires |
| Home construction | 3.26× | Home & Garden |
| Bikini | 2.91× | Fashion & Accessoires |
| Madrid | 1.53× | Travel & Leisure |
| Skirt | 2.63× | Fashion & Accessoires |
| Kitchenware | 3.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.33 |
| Design Affinity | PREMIUM | 1.68 |
| Luxury Orientation | PREMIUM | 1.46 |
| Creativity | OPEN | 1.33 |
| Quality Awareness | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 14.8% |
| Japan | 9.7% |
| Italy | 7.8% |
See Zara Home audiences in other countries
More Home accessories audiences in Spain
- Maisons du Monde (3,099,343)
- Muji (823,266)
- Tupperware (802,074)
- Villeroy & Boch (274,354)
- Fab.com (144,712)
Frequently asked questions
How many fans does Zara Home have in Spain?
Zara Home has an estimated audience of 5,151,666 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Zara Home fans?
78.2% of Zara Home fans are female, 21.8% are male, with an average age of 46.5 years.
Which brands do Zara Home fans like most?
Zara Home fans show strongest brand affinity for Renovation (3.27×), Home Design (3.95×), and Quality of life (2.18×) over the country average.
Where do Zara Home fans live in Spain?
Zara Home fans in Spain are most concentrated in Community of Madrid (reach 1,112,851), Andalusia (reach 952,361), and Catalonia (reach 932,567). These three regions account for the largest share of the active audience.
What other brands do Zara Home fans also like?
Beyond Zara Home itself, the audience over-indexes on Home Design (3.95×), Quality of life (2.18×), Kitchen (2.3×), and Undergarment (2.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Zara Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.