Rascasse Audience Intelligence

Zara Home Target Market in United States

A data profile of the people who buy, follow and care about Zara Home in United States — modelled from more than twelve digital signal sources. Zara Home has an estimated audience of 2,458,648 people in United States.

#6among Home accessories in United States#1212among Brand in United States#713in Home & Garden

The average Zara Home fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Ashley Furniture HomeStores, Bob's Discount Furniture, IKEA, with strongest over-indexing on Ashley Furniture HomeStores (9.39× the country average).

Demographically, the Zara Home audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zara Home fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Ashley Furniture HomeStores.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zara Home profile in United States.

Audience size
2.5M
in United States
Gender
68.2%♀
31.8% male
Age
42.6
average years
Country rank
#12059
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zara Home

68.2% are female, 31.8% are male, average age 42.6.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Zara Home audience in United States
MetricValue
Female68.2%
Male31.8%
Average age42.6
Estimated audience size2,458,648
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Zara Home audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Zara Home audience comes from United States.

Worldwide audience distribution share by country for Zara Home
CountryShare
Spain14.5%
Japan9.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zara Home audience in United States is strongest.

Fig. 05

Top regions by affinity

Zara Home customers by region in United States
#RegionReachAffinity×
01New York~600K4.05×
02Washington, District of Columbia~30K3.45×
03California~700K2.49×
04New Jersey~100K1.94×
05Washington~80K1.68×
06Massachusetts~80K1.68×
07Connecticut~40K1.48×
08Florida~200K1.43×
09Oregon~40K1.37×
10Illinois~100K1.36×
11Utah~30K1.29×
12Rhode Island~9K1.16×
13Hawaii~10K1.10×
14Vermont~5K1.09×
15Colorado~40K1.08×
16Texas~200K1.07×
17Virginia~60K1.05×
18Maine~9K0.99×
19Georgia~70K0.97×
20Maryland~40K0.97×
21Tennessee~50K0.93×
22Minnesota~30K0.87×
23Arizona~40K0.86×
24Pennsylvania~70K0.85×
25Nevada~20K0.83×
26Montana~6K0.83×
27North Carolina~60K0.81×
28Idaho~10K0.80×
29South Carolina~30K0.79×
30New Hampshire~7K0.77×
31Michigan~50K0.74×
32Alaska~4K0.69×
33Louisiana~20K0.68×
34Delaware~5K0.68×
35Iowa~10K0.66×
36North Dakota~3K0.66×
37South Dakota~4K0.64×
38Kansas~10K0.63×
39Wisconsin~20K0.62×
40Alabama~20K0.61×
41Ohio~40K0.60×
42Arkansas~10K0.60×
43New Mexico~7K0.60×
44Missouri~20K0.59×
45Oklahoma~20K0.59×
46Nebraska~7K0.59×
47Kentucky~20K0.54×
48West Virginia~6K0.54×
49Indiana~20K0.52×
50Mississippi~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Zara Home, United States
0.51×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zara Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zara Home audience
#·InterestCategoryAffinity×
01Bob's Discount FurnitureHome & Garden10.40×
02Ashley Furniture HomeStoresHome & Garden9.39×
03Rooms To GoHome & Garden8.87×
04DIY & Craft IdeasHome & Garden7.96×
05HouzzHome & Garden5.96×
06West ElmHome & Garden5.62×
07Home Interior DesignHome & Garden4.70×
08AnthropologieShopping4.36×
09Home DesignHome & Garden4.19×
10Pottery BarnHome & Garden4.17×
11H.O.M.E.Home & Garden3.77×
12Home decorating ideasHome & Garden3.77×
13IKEAHome & Garden3.67×
14HomeGoodsHome & Garden3.53×
15Nordstrom rackFashion & Accessoires3.02×
16Macy'sShopping2.58×
17MarshallsFashion & Accessoires2.52×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20BeveragesFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zara Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zara Home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.92×
Luxury OrientationPREMIUM1.80×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zara Home audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.59×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zara Home's target market in United States?

Zara Home's target market in United States covers an estimated 2,458,648 people, concentrated in California and New York.

02

What is the gender split and age of Zara Home customers?

68.2% of the Zara Home audience are female, 31.8% are male, with an average age of 42.6 years.

03

Which brands do Zara Home fans like most?

Zara Home fans show strongest brand affinity for Ashley Furniture HomeStores (9.39×), Bob's Discount Furniture (10.4×), and IKEA (3.67×) over the country average.

04

Where do Zara Home fans live in United States?

Zara Home fans in United States are most concentrated in California (reach ~700K), New York (reach ~600K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zara Home fans also like?

Beyond Zara Home itself, the audience over-indexes on Bob's Discount Furniture (10.4×), IKEA (3.67×), Rooms To Go (8.87×), and West Elm (5.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See Zara Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →