Zara Home Audience in United States

Zara Home logo

Zara Home has an estimated audience of 2,435,556 people in United States. 68.2% are female, 31.8% are male, average age 42.6. Top regions: California, New York, Florida. Top brand affinities: Ashley Furniture HomeStores, IKEA, Rooms To Go, West Elm, Pottery Barn.

The average Zara Home fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Ashley Furniture HomeStores, IKEA, Rooms To Go, with strongest over-indexing on Ashley Furniture HomeStores (9.39× the country average). Demographically, the Zara Home audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Zara Home fans

Demographic split for Zara Home audience in United States
MetricValue
Female68.2%
Male31.8%
Average age42.6
Estimated audience size2,435,556

Audience persona

The typical Zara Home fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Ashley Furniture HomeStores.

Top regions in United States

Top regions ranked by reach for Zara Home in United States
RegionReachAffinity
California732,5932.74×
New York606,2664.45×
Florida241,9651.47×
Texas228,9261.09×
New Jersey127,0342.05×
Illinois111,9671.38×
Washington83,4751.71×
Massachusetts82,8411.73×
Georgia70,5160.94×
Pennsylvania70,1180.86×
Virginia65,9401.11×
North Carolina59,7540.82×
Michigan46,6660.73×
Ohio44,8630.6×
Tennessee44,1510.9×
Arizona41,3830.83×
Colorado41,3611.08×
Maryland41,1920.98×
Oregon41,0751.47×
Connecticut37,2411.52×
Minnesota30,0240.86×
Utah29,7121.36×
South Carolina28,4450.78×
Washington, District of Columbia28,0763.84×
Missouri21,6710.55×
Indiana20,6300.46×
Nevada20,0040.85×
Wisconsin19,8540.54×
Louisiana19,6690.63×
Alabama19,0600.56×
Kentucky14,1490.46×
Oklahoma13,7760.51×
Hawaii11,1701.07×
Arkansas9,7500.49×
Kansas9,2250.48×
Rhode Island8,9401.15×
Idaho8,4980.7×
Maine7,9980.92×
Iowa7,8820.39×
Mississippi6,3950.32×
New Hampshire6,2890.66×
New Mexico6,0410.49×
Nebraska5,4680.45×
Montana4,3440.64×
Vermont4,3271.01×
Delaware3,7610.56×
West Virginia2,8540.25×
Wyoming1,9620.54×
Alaska1,9220.37×
North Dakota1,8190.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zara Home audience
BrandAffinityCategory
Ashley Furniture HomeStores9.39×Home & Garden
IKEA3.67×Home & Garden
Rooms To Go8.87×Home & Garden
West Elm5.62×Home & Garden
Pottery Barn4.17×Home & Garden
Anthropologie4.36×Shopping
Home Design4.19×Home & Garden
Home Interior Design4.7×Home & Garden
Beauty1.75×Beauty & Wellness
DIY & Craft Ideas7.96×Home & Garden
Macy's2.58×Shopping
Shoes1.97×Fashion & Accessoires
Houzz5.96×Home & Garden
Nordstrom rack3.02×Fashion & Accessoires
Lowe's2.26×Shopping
HomeGoods3.53×Home & Garden
Beverages1.67×Food & Beverages
Home decorating ideas3.77×Home & Garden
Marshalls2.52×Fashion & Accessoires
Restaurants1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zara Home audience
TraitClusterScore
Design AffinityPREMIUM3.58
DIY MentalityTHRILL2.81
Luxury OrientationPREMIUM2.79
IndulgenceJOY2.06
SustainabilityBALANCE2.01
Sports ActivityPOWER1.92

Worldwide distribution

Worldwide audience distribution share by country for Zara Home
CountryShare
Spain14.8%
Japan9.7%
Italy7.8%

See Zara Home audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Zara Home have in United States?

Zara Home has an estimated audience of 2,435,556 people in United States, concentrated in California and New York.

What is the gender split and age of Zara Home fans?

68.2% of Zara Home fans are female, 31.8% are male, with an average age of 42.6 years.

Which brands do Zara Home fans like most?

Zara Home fans show strongest brand affinity for Ashley Furniture HomeStores (9.39×), IKEA (3.67×), and Rooms To Go (8.87×) over the country average.

Where do Zara Home fans live in United States?

Zara Home fans in United States are most concentrated in California (reach 732,593), New York (reach 606,266), and Florida (reach 241,965). These three regions account for the largest share of the active audience.

What other brands do Zara Home fans also like?

Beyond Zara Home itself, the audience over-indexes on IKEA (3.67×), Rooms To Go (8.87×), West Elm (5.62×), and Pottery Barn (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.