Rascasse Audience Intelligence

Ashley Furniture HomeStores Target Market in United States

A data profile of the people who buy, follow and care about Ashley Furniture HomeStores in United States — modelled from more than twelve digital signal sources. Ashley Furniture HomeStores has an estimated audience of 21,172,160 people in United States.

#4among Furniture in United States#156among Brand in United States#117in Home & Garden

The average Ashley Furniture HomeStores fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home Office, Outback Steakhouse, IKEA, with strongest over-indexing on Home Office (11.68× the country average).

Demographically, the Ashley Furniture HomeStores audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ashley Furniture HomeStores fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Home Office.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ashley Furniture HomeStores profile in United States.

Audience size
21.2M
in United States
Gender
74.8%♀
25.2% male
Age
43.1
average years
Country rank
#1530
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ashley Furniture HomeStores

74.8% are female, 25.2% are male, average age 43.1.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Ashley Furniture HomeStores audience in United States
MetricValue
Female74.8%
Male25.2%
Average age43.1
Estimated audience size21,172,160
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Ashley Furniture HomeStores audience in United States
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4925%
50+26%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Ashley Furniture HomeStores audience comes from United States.

Worldwide audience distribution share by country for Ashley Furniture HomeStores
CountryShare
United States82.3%
Canada4.7%
China1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ashley Furniture HomeStores audience in United States is strongest.

Fig. 05

Top regions by affinity

Ashley Furniture HomeStores customers by region in United States
#RegionReachAffinity×
01Mississippi~200K1.57×
02West Virginia~100K1.41×
03New Mexico~100K1.40×
04North Dakota~50K1.40×
05Wisconsin~400K1.37×
06Arkansas~200K1.37×
07South Carolina~400K1.35×
08Alabama~400K1.35×
09South Dakota~60K1.34×
10Tennessee~500K1.30×
11Louisiana~300K1.28×
12North Carolina~700K1.25×
13Kentucky~300K1.24×
14Georgia~700K1.22×
15Florida~1.5M1.17×
16Minnesota~300K1.17×
17Indiana~400K1.16×
18Montana~60K1.16×
19Ohio~700K1.15×
20Illinois~700K1.14×
21Missouri~300K1.13×
22Iowa~200K1.07×
23Nevada~200K1.06×
24Arizona~400K1.03×
25Texas~1.5M1.02×
26Virginia~500K1.01×
27Pennsylvania~600K1.00×
28Idaho~100K1.00×
29Delaware~50K0.99×
30New Jersey~500K0.97×
31Utah~200K0.97×
32Oklahoma~200K0.96×
33Maryland~300K0.94×
34Kansas~100K0.94×
35Michigan~500K0.93×
36Wyoming~30K0.91×
37California~2M0.85×
38New Hampshire~60K0.81×
39Vermont~30K0.77×
40Washington~300K0.73×
41New York~800K0.72×
42Oregon~200K0.72×
43Connecticut~100K0.71×
44Nebraska~60K0.68×
45Alaska~20K0.56×
46Massachusetts~200K0.54×
47Rhode Island~30K0.49×
48Hawaii~40K0.48×
49Washington, District of Columbia~30K0.46×
50Colorado~90K0.30×
Fig. 06

Affinity by region

Affinity by region — Ashley Furniture HomeStores, United States
0.30×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ashley Furniture HomeStores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ashley Furniture HomeStores audience
#·InterestCategoryAffinity×
01Home OfficeBusiness & Career11.68×
02Zara HomeHome & Garden9.39×
03La-Z-BoyHome & Garden7.90×
04Maison MargielaFashion & Accessoires7.08×
05Outback SteakhouseFood & Beverages5.68×
06Crate & BarrelHome & Garden4.93×
07High-net-worth individualBusiness & Career4.74×
08Modern architectureArts & Culture3.69×
09Discount storesShopping2.97×
10KitchenwareHome & Garden2.76×
11IKEAHome & Garden2.74×
12Decorative artsArts & Culture2.74×
13ULTA BeautyBeauty & Wellness2.29×
14Las VegasTravel & Leisure2.20×
15Trader Joe'sShopping2.19×
16Hobby LobbyHome & Garden2.16×
17Target CorporationShopping1.93×
18Planet FitnessSports1.82×
19ApartmentBusiness & Career1.80×
20Luxury goodsFashion & Accessoires1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ashley Furniture HomeStores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ashley Furniture HomeStores audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.20×
Design AffinityPREMIUM2.06×
Pet OwnershipJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ashley Furniture HomeStores audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ashley Furniture HomeStores's target market in United States?

Ashley Furniture HomeStores's target market in United States covers an estimated 21,172,160 people, concentrated in California and Texas.

02

What is the gender split and age of Ashley Furniture HomeStores customers?

74.8% of the Ashley Furniture HomeStores audience are female, 25.2% are male, with an average age of 43.1 years.

03

Which brands do Ashley Furniture HomeStores fans like most?

Ashley Furniture HomeStores fans show strongest brand affinity for Home Office (11.68×), Outback Steakhouse (5.68×), and IKEA (2.74×) over the country average.

04

Where do Ashley Furniture HomeStores fans live in United States?

Ashley Furniture HomeStores fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ashley Furniture HomeStores fans also like?

Beyond Ashley Furniture HomeStores itself, the audience over-indexes on Outback Steakhouse (5.68×), IKEA (2.74×), Discount stores (2.97×), and Hobby Lobby (2.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ashley Furniture HomeStores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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