Ashley Furniture HomeStores Audience in United States

Ashley Furniture HomeStores logo

Ashley Furniture HomeStores has an estimated audience of 19,025,834 people in United States. 74.8% are female, 25.2% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Vocal harmony, Mathcore, Goop.

The average Ashley Furniture HomeStores fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Vocal harmony, with strongest over-indexing on Historic site (16.17× the country average). Demographically, the Ashley Furniture HomeStores audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Ashley Furniture HomeStores fans

Demographic split for Ashley Furniture HomeStores audience in United States
MetricValue
Female74.8%
Male25.2%
Average age43.1
Estimated audience size19,025,834

Audience persona

The typical Ashley Furniture HomeStores fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ashley Furniture HomeStores in United States
RegionReachAffinity
California1,847,3670.88×
Texas1,748,2801.07×
Florida1,489,7311.16×
New York800,8670.75×
North Carolina755,1571.32×
Illinois737,5361.16×
Georgia723,6421.23×
Ohio703,0641.2×
Pennsylvania645,1441.01×
Tennessee501,3131.31×
Virginia490,7731.06×
New Jersey477,3680.99×
Michigan452,6040.91×
Indiana408,0061.17×
Arizona397,7061.02×
Wisconsin394,2031.38×
South Carolina385,8641.35×
Alabama357,7041.35×
Missouri351,7981.15×
Minnesota329,0711.21×
Maryland309,5290.95×
Louisiana304,4611.24×
Kentucky302,0461.27×
Washington286,6430.75×
Mississippi240,4401.53×
Arkansas217,6321.39×
Massachusetts210,9860.56×
Oklahoma208,8950.99×
Nevada180,8060.98×
Iowa168,0251.07×
Oregon163,7130.75×
Utah163,2160.96×
Kansas136,9770.91×
Connecticut134,6730.71×
New Mexico125,5891.32×
West Virginia111,7011.26×
Colorado101,1870.34×
Idaho90,3090.95×
Nebraska64,3570.67×
Montana61,8121.17×
New Hampshire57,6020.77×
South Dakota55,8941.27×
North Dakota51,5481.32×
Delaware47,1980.9×
Hawaii39,0910.48×
Rhode Island29,1780.48×
Washington, District of Columbia26,7670.47×
Vermont25,0520.75×
Wyoming23,6710.84×
Maine19,1370.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ashley Furniture HomeStores audience
BrandAffinityCategory
Historic site16.17×Arts & Culture
Fairy godmother19.67×Literature
Vocal harmony11.41×Music & Radio
Mathcore18.8×Music & Radio
Goop12.08×Internet & Social Media
Governor of Michigan16.22×Politics & Society
Product design4.26×Business & Career
Harlow23.78×Travel & Leisure
Grinch6.86×Movies & TV
Hipster15.43×Politics & Society
TV Fanatic16.6×Movies & TV
Cherish (group)14.07×Music & Radio
headspace11.67×Health
Hibachi9.65×Food & Beverages
Hardik Pandya17.72×Sports
Hamden, Connecticut20.43×Travel & Leisure
Grace Slick9.4×Music & Radio
Guitarist (magazine)12.19×Music & Radio
Wok6.88×Food & Beverages
No Escape (1994 film)10.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ashley Furniture HomeStores audience
TraitClusterScore
IndulgenceJOY2.16
Design AffinityPREMIUM1.77
Quality AwarenessPREMIUM1.68
Family OrientationCONSERVATISM1.66
Luxury OrientationPREMIUM1.66
Pet OwnershipJOY1.62

Worldwide distribution

Worldwide audience distribution share by country for Ashley Furniture HomeStores
CountryShare
United States81.3%
Canada5.1%
China1.6%

See Ashley Furniture HomeStores audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Ashley Furniture HomeStores have in United States?

Ashley Furniture HomeStores has an estimated audience of 19,025,834 people in United States, concentrated in California and Texas.

What is the gender split and age of Ashley Furniture HomeStores fans?

74.8% of Ashley Furniture HomeStores fans are female, 25.2% are male, with an average age of 43.1 years.

Which brands do Ashley Furniture HomeStores fans like most?

Ashley Furniture HomeStores fans show strongest brand affinity for Historic site (16.17×), Fairy godmother (19.67×), and Vocal harmony (11.41×) over the country average.

Where do Ashley Furniture HomeStores fans live in United States?

Ashley Furniture HomeStores fans in United States are most concentrated in California (reach 1,847,367), Texas (reach 1,748,280), and Florida (reach 1,489,731). These three regions account for the largest share of the active audience.

What other brands do Ashley Furniture HomeStores fans also like?

Beyond Ashley Furniture HomeStores itself, the audience over-indexes on Fairy godmother (19.67×), Vocal harmony (11.41×), Mathcore (18.8×), and Goop (12.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashley Furniture HomeStores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.