West Elm Audience in United States

West Elm logo

West Elm has an estimated audience of 18,987,826 people in United States. 71.2% are female, 28.8% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Harry Potter, KPop Demon Hunters, 1080i, Healthy habits, Dog lovers.

The average West Elm fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Harry Potter, KPop Demon Hunters, 1080i, with strongest over-indexing on Harry Potter (1.6× the country average). Demographically, the West Elm audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of West Elm fans

Demographic split for West Elm audience in United States
MetricValue
Female71.2%
Male28.8%
Average age37.9
Estimated audience size18,987,826

Audience persona

The typical West Elm fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for West Elm in United States
RegionReachAffinity
California3,683,5561.76×
New York2,192,8972.07×
Texas1,698,5451.04×
Florida1,550,6541.21×
New Jersey904,8161.87×
Illinois856,9941.35×
Massachusetts701,0961.87×
Georgia666,2691.14×
Washington641,4141.68×
Pennsylvania624,4500.98×
Virginia620,1531.34×
North Carolina616,7131.08×
Ohio472,0070.81×
Colorado466,9251.56×
Michigan437,7570.88×
Maryland398,8791.22×
Arizona386,9481×
Minnesota374,0981.38×
Tennessee339,2510.89×
Oregon331,8061.52×
Connecticut267,9621.41×
Indiana246,7400.71×
South Carolina240,3500.84×
Missouri238,1750.78×
Wisconsin237,9610.83×
Oklahoma173,0630.82×
Utah171,4531.01×
Alabama161,5650.61×
Louisiana149,2450.61×
Nevada142,6130.78×
Kentucky136,2560.57×
Washington, District of Columbia134,9102.36×
Iowa123,8190.79×
Kansas97,6160.65×
Idaho95,9741.01×
Maine92,7521.36×
New Hampshire82,9241.11×
Arkansas76,6840.49×
Rhode Island75,7121.25×
Mississippi64,8050.41×
Nebraska53,9570.57×
New Mexico42,5880.45×
Montana39,2930.75×
Vermont35,8611.08×
Delaware34,9950.67×
Hawaii34,2350.42×
West Virginia24,7770.28×
North Dakota18,6980.48×
South Dakota16,0780.37×
Alaska15,8200.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Elm audience
BrandAffinityCategory
Harry Potter1.6×Movies & TV
KPop Demon Hunters1.68×Movies & TV
1080i1.59×Technology & Electronics
Healthy habits1.82×Health
Dog lovers1.85×Pets & Animals
Home Design1.89×Home & Garden
Electric guitar1.64×Music & Radio
Fashion Nova1.64×Shopping
Pottery Barn1.67×Home & Garden
Anime convention1.85×Literature
REI1.56×Fashion & Accessoires
Dog walking1.55×Pets & Animals
Anime and manga fandom1.78×Literature
Spirit Halloween1.78×Kids & Family
Dog collar1.66×Pets & Animals
Home Interior Design1.91×Home & Garden
Architecture & Design1.9×Business & Career
Illustration1.5×Arts & Culture
Home decorating ideas1.81×Home & Garden
Dog harness1.65×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Elm audience
TraitClusterScore
Design AffinityPREMIUM3.27
SustainabilityBALANCE2.4
Luxury OrientationPREMIUM2.12
IndulgenceJOY2.06
Quality AwarenessPREMIUM1.96
DIY MentalityTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for West Elm
CountryShare
United States73.9%
United Kingdom8.3%
Canada6.1%

See West Elm audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does West Elm have in United States?

West Elm has an estimated audience of 18,987,826 people in United States, concentrated in California and New York.

What is the gender split and age of West Elm fans?

71.2% of West Elm fans are female, 28.8% are male, with an average age of 37.9 years.

Which brands do West Elm fans like most?

West Elm fans show strongest brand affinity for Harry Potter (1.6×), KPop Demon Hunters (1.68×), and 1080i (1.59×) over the country average.

Where do West Elm fans live in United States?

West Elm fans in United States are most concentrated in California (reach 3,683,556), New York (reach 2,192,897), and Texas (reach 1,698,545). These three regions account for the largest share of the active audience.

What other brands do West Elm fans also like?

Beyond West Elm itself, the audience over-indexes on KPop Demon Hunters (1.68×), 1080i (1.59×), Healthy habits (1.82×), and Dog lovers (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Elm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.