Rascasse Audience Intelligence

Illustration Audience in United States

A data profile of the people who buy, follow and care about Illustration in United States — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 34,253,487 people in United States.

#3among Art movement in United States#522among Topic in United States#10in Arts & Culture

The average Illustration fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Superman, Digital art, with strongest over-indexing on Planet Fitness (2.96× the country average).

Demographically, the Illustration audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Illustration fan in United States is balanced, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illustration profile in United States.

Audience size
34.3M
in United States
Gender
52.0%♀
48.0% male
Age
33.3
average years
Country rank
#743
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illustration fans

52.0% are female, 48.0% are male, average age 33.3.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Illustration audience in United States
MetricValue
Female52.0%
Male48.0%
Average age33.3
Estimated audience size34,253,487
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Illustration audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Illustration audience comes from United States.

Worldwide audience distribution share by country for Illustration
CountryShare
United States18.0%
China13.6%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illustration audience in United States is strongest.

Fig. 05

Top regions by affinity

Illustration fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1.5M1.47×
02California~5M1.37×
03Texas~4M1.31×
04Mississippi~400K1.27×
05Alabama~600K1.20×
06Oregon~500K1.17×
07South Carolina~600K1.16×
08New Mexico~200K1.16×
09Hawaii~200K1.15×
10New York~2M1.14×
11North Carolina~1M1.13×
12Oklahoma~400K1.13×
13Florida~2.5M1.12×
14Virginia~900K1.08×
15Washington~700K1.07×
16Arizona~700K1.06×
17Louisiana~500K1.06×
18Kansas~300K1.06×
19Maryland~600K1.04×
20New Jersey~900K1.03×
21Kentucky~400K1.03×
22Missouri~600K1.01×
23Arkansas~300K1.01×
24Pennsylvania~1M0.99×
25Indiana~600K0.99×
26Illinois~1M0.98×
27Tennessee~700K0.98×
28Utah~300K0.98×
29Alaska~70K0.98×
30Rhode Island~100K0.96×
31Washington, District of Columbia~100K0.96×
32Michigan~900K0.95×
33Nevada~300K0.95×
34Nebraska~200K0.95×
35West Virginia~200K0.95×
36Minnesota~500K0.93×
37Idaho~200K0.92×
38Delaware~90K0.91×
39South Dakota~70K0.91×
40Ohio~900K0.89×
41Massachusetts~600K0.89×
42Connecticut~300K0.89×
43North Dakota~60K0.89×
44Wisconsin~500K0.88×
45Montana~80K0.88×
46Maine~100K0.85×
47Vermont~50K0.85×
48Colorado~400K0.82×
49Iowa~200K0.81×
50New Hampshire~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Illustration, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illustration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illustration audience
#·InterestCategoryAffinity×
01Digital artArts & Culture4.24×
02Largemouth bassFood & Beverages4.20×
03Abstract artArts & Culture4.02×
04Watercolor paintingArts & Culture3.72×
05Anime and manga fandomLiterature3.64×
06Art exhibitionArts & Culture3.41×
07OtakuLiterature3.29×
08Diaper bagKids & Family3.27×
09Planet FitnessSports2.96×
10Contemporary artArts & Culture2.92×
11Modern artArts & Culture2.79×
12Fine artBusiness & Career2.73×
13MuseumArts & Culture2.46×
14MangaLiterature2.46×
15ComicsLiterature2.21×
16Musical instrumentMusic & Radio1.91×
17Do it yourself (DIY)Home & Garden1.89×
18SupermanMovies & TV1.77×
19Harry PotterMovies & TV1.66×
20PaintingArts & Culture1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illustration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illustration audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
MindfulnessBALANCE1.50×
SustainabilityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illustration audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Family OrientationCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illustration have in United States?

Illustration has an estimated audience of 34,253,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Illustration fans?

52.0% of Illustration fans are female, 48.0% are male, with an average age of 33.3 years.

03

Which brands do Illustration fans like most?

Illustration fans show strongest brand affinity for Planet Fitness (2.96×), Superman (1.77×), and Digital art (4.24×) over the country average.

04

Where do Illustration fans live in United States?

Illustration fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Illustration fans also like?

Beyond Illustration itself, the audience over-indexes on Superman (1.77×), Digital art (4.24×), Anime and manga fandom (3.64×), and Do it yourself (DIY) (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Illustration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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