Illustration Audience in United States

Illustration has an estimated audience of 34,253,487 people in United States. 52.0% are female, 48.0% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, DeviantArt, Indeed.com, Beetlejuice.

The average Illustration fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, DeviantArt, with strongest over-indexing on Capital One (15.34× the country average). Demographically, the Illustration audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Illustration fans

Demographic split for Illustration audience in United States
MetricValue
Female52.0%
Male48.0%
Average age33.3
Estimated audience size34,253,487

Audience persona

The typical Illustration fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Illustration in United States
RegionReachAffinity
California5,675,1121.51×
Texas3,774,6711.28×
Florida2,944,3851.27×
New York2,563,8651.34×
Georgia1,504,6421.43×
Pennsylvania1,164,1001.01×
North Carolina1,135,8761.1×
Illinois1,125,9750.99×
Virginia971,4461.16×
New Jersey941,1151.08×
Ohio914,1360.87×
Michigan899,1161×
Washington826,5881.2×
Arizona754,2581.08×
Tennessee724,0701.05×
Massachusetts678,2121×
Maryland638,8611.08×
Indiana625,5641×
Missouri560,9961.02×
Alabama531,2781.11×
South Carolina523,7471.02×
Oregon516,2421.31×
Louisiana480,0261.09×
Colorado478,2390.89×
Minnesota465,7060.95×
Wisconsin443,5500.86×
Oklahoma416,3141.09×
Kentucky360,0200.84×
Mississippi335,8141.19×
Connecticut319,5480.93×
Nevada315,6280.95×
Utah315,5971.03×
Kansas266,9010.99×
Arkansas261,6140.93×
Iowa225,3320.8×
New Mexico178,8651.04×
Hawaii171,1901.16×
Idaho153,6050.89×
Nebraska152,2740.89×
West Virginia143,9460.9×
Washington, District of Columbia115,7451.12×
Rhode Island106,0450.97×
Maine96,6550.79×
New Hampshire94,8850.7×
Delaware79,0120.84×
Montana64,9300.68×
Alaska57,4590.78×
South Dakota55,8490.71×
North Dakota54,3780.77×
Vermont40,0520.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Illustration audience
BrandAffinityCategory
Capital One15.34×Business & Career
Google Maps14.06×Internet & Social Media
DeviantArt22.74×Internet & Social Media
Indeed.com12.7×Business & Career
Beetlejuice12.25×Movies & TV
CarGurus13.51×Cars & Mobility
Google News12.22×News
Diane Keaton12.81×Movies & TV
AccuWeather13.28×Home & Garden
Khan Academy17.26×Business & Career
Circle K14.23×Shopping
Bruce Willis14.58×Movies & TV
Billy Bob Thornton15.8×Movies & TV
Aaron Rodgers11.51×Sports
ICloud16.62×Technology & Electronics
Enterprise Rent-A-Car10.77×Cars & Mobility
Blake Lively16.74×Movies & TV
Nicole Kidman14.05×Movies & TV
Apple Store11.86×Shopping
Google Earth14.93×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Illustration audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.56
Early Adopter MentalityPOWER1.41
Urban LifestyleOPEN1.33
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Illustration
CountryShare
United States18.0%
China13.6%
Japan12.1%

See Illustration audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Illustration have in United States?

Illustration has an estimated audience of 34,253,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Illustration fans?

52.0% of Illustration fans are female, 48.0% are male, with an average age of 33.3 years.

Which brands do Illustration fans like most?

Illustration fans show strongest brand affinity for Capital One (15.34×), Google Maps (14.06×), and DeviantArt (22.74×) over the country average.

Where do Illustration fans live in United States?

Illustration fans in United States are most concentrated in California (reach 5,675,112), Texas (reach 3,774,671), and Florida (reach 2,944,385). These three regions account for the largest share of the active audience.

What other brands do Illustration fans also like?

Beyond Illustration itself, the audience over-indexes on Google Maps (14.06×), DeviantArt (22.74×), Indeed.com (12.7×), and Beetlejuice (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.