Illustration Audience in Germany

Illustration has an estimated audience of 6,588,412 people in Germany. 54.9% are female, 45.1% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Office 365, Google Drive, Spiegel Online, Livemusic.
The average Illustration fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Office 365, Google Drive, with strongest over-indexing on Tagesschau (2.72× the country average). Demographically, the Illustration audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Illustration fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.9 |
| Estimated audience size | 6,588,412 |
Audience persona
The typical Illustration fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,417,741 | 0.98× |
| Bayern | 1,022,598 | 0.97× |
| Baden-Württemberg | 840,281 | 0.93× |
| Niedersachsen | 631,018 | 0.99× |
| Hessen | 571,568 | 1.14× |
| Berlin | 418,305 | 1.42× |
| Rheinland-Pfalz | 288,018 | 0.87× |
| Sachsen | 283,425 | 0.88× |
| Schleswig-Holstein | 229,557 | 0.97× |
| Thüringen | 192,635 | 1.15× |
| Hamburg | 188,694 | 1.27× |
| Brandenburg | 171,199 | 0.84× |
| Sachsen-Anhalt | 103,514 | 0.61× |
| Mecklenburg-Vorpommern | 95,218 | 0.76× |
| Saarland | 85,522 | 1.06× |
| Bremen | 66,408 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.72× | Movies & TV |
| Office 365 | 5.4× | Technology & Electronics |
| Google Drive | 4.53× | Technology & Electronics |
| Spiegel Online | 1.94× | News |
| Livemusic | 2.9× | Music & Radio |
| Do it yourself (DIY) | 1.97× | Home & Garden |
| Harry Potter | 1.5× | Movies & TV |
| Anime convention | 3.77× | Literature |
| House music | 2.36× | Music & Radio |
| Lieferando.de | 1.97× | Food & Beverages |
| Contemporary art | 2.53× | Arts & Culture |
| Shih Tzu | 3.16× | Pets & Animals |
| Art exhibition | 2.95× | Arts & Culture |
| Natural foods | 3.27× | Food & Beverages |
| Yorkshire Terrier | 2.97× | Pets & Animals |
| Fine art | 2.88× | Business & Career |
| Labrador Retriever | 2.66× | Pets & Animals |
| Electric guitar | 3.13× | Music & Radio |
| Beagle | 2.85× | Pets & Animals |
| Watercolor painting | 3.26× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| DIY Mentality | THRILL | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Sports Activity | POWER | 1.24 |
| Mindfulness | BALANCE | 1.21 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
See Illustration audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Culinary art (5,262,730)
Frequently asked questions
How many fans does Illustration have in Germany?
Illustration has an estimated audience of 6,588,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Illustration fans?
54.9% of Illustration fans are female, 45.1% are male, with an average age of 34.9 years.
Which brands do Illustration fans like most?
Illustration fans show strongest brand affinity for Tagesschau (2.72×), Office 365 (5.4×), and Google Drive (4.53×) over the country average.
Where do Illustration fans live in Germany?
Illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,417,741), Bayern (reach 1,022,598), and Baden-Württemberg (reach 840,281). These three regions account for the largest share of the active audience.
What other brands do Illustration fans also like?
Beyond Illustration itself, the audience over-indexes on Office 365 (5.4×), Google Drive (4.53×), Spiegel Online (1.94×), and Livemusic (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.