Illustration Audience in Germany

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Illustration has an estimated audience of 6,588,412 people in Germany. 54.9% are female, 45.1% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Office 365, Google Drive, Spiegel Online, Livemusic.

The average Illustration fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Office 365, Google Drive, with strongest over-indexing on Tagesschau (2.72× the country average). Demographically, the Illustration audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Illustration fans

Demographic split for Illustration audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age34.9
Estimated audience size6,588,412

Audience persona

The typical Illustration fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Illustration in Germany
RegionReachAffinity
Nordrhein-Westfalen1,417,7410.98×
Bayern1,022,5980.97×
Baden-Württemberg840,2810.93×
Niedersachsen631,0180.99×
Hessen571,5681.14×
Berlin418,3051.42×
Rheinland-Pfalz288,0180.87×
Sachsen283,4250.88×
Schleswig-Holstein229,5570.97×
Thüringen192,6351.15×
Hamburg188,6941.27×
Brandenburg171,1990.84×
Sachsen-Anhalt103,5140.61×
Mecklenburg-Vorpommern95,2180.76×
Saarland85,5221.06×
Bremen66,4081.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Illustration audience
BrandAffinityCategory
Tagesschau2.72×Movies & TV
Office 3655.4×Technology & Electronics
Google Drive4.53×Technology & Electronics
Spiegel Online1.94×News
Livemusic2.9×Music & Radio
Do it yourself (DIY)1.97×Home & Garden
Harry Potter1.5×Movies & TV
Anime convention3.77×Literature
House music2.36×Music & Radio
Lieferando.de1.97×Food & Beverages
Contemporary art2.53×Arts & Culture
Shih Tzu3.16×Pets & Animals
Art exhibition2.95×Arts & Culture
Natural foods3.27×Food & Beverages
Yorkshire Terrier2.97×Pets & Animals
Fine art2.88×Business & Career
Labrador Retriever2.66×Pets & Animals
Electric guitar3.13×Music & Radio
Beagle2.85×Pets & Animals
Watercolor painting3.26×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Illustration audience
TraitClusterScore
SustainabilityBALANCE1.48
DIY MentalityTHRILL1.33
Pet OwnershipJOY1.25
Sports ActivityPOWER1.24
MindfulnessBALANCE1.21
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Illustration
CountryShare
United States18.0%
China13.6%
Japan12.1%

See Illustration audiences in other countries

More Art movement audiences in Germany

Frequently asked questions

How many fans does Illustration have in Germany?

Illustration has an estimated audience of 6,588,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Illustration fans?

54.9% of Illustration fans are female, 45.1% are male, with an average age of 34.9 years.

Which brands do Illustration fans like most?

Illustration fans show strongest brand affinity for Tagesschau (2.72×), Office 365 (5.4×), and Google Drive (4.53×) over the country average.

Where do Illustration fans live in Germany?

Illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,417,741), Bayern (reach 1,022,598), and Baden-Württemberg (reach 840,281). These three regions account for the largest share of the active audience.

What other brands do Illustration fans also like?

Beyond Illustration itself, the audience over-indexes on Office 365 (5.4×), Google Drive (4.53×), Spiegel Online (1.94×), and Livemusic (2.9×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.