Rascasse Audience Intelligence

Illustration Audience in Germany

A data profile of the people who buy, follow and care about Illustration in Germany — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 6,588,412 people in Germany.

#5among Art movement in Germany#428among Topic in Germany#12in Arts & Culture

The average Illustration fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Harry Potter, Robert Redford, with strongest over-indexing on Watercolor painting (5.06× the country average).

Demographically, the Illustration audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Illustration fan in Germany is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illustration profile in Germany.

Audience size
6.6M
in Germany
Gender
54.9%♀
45.1% male
Age
34.9
average years
Country rank
#699
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illustration fans

54.9% are female, 45.1% are male, average age 34.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Illustration audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age34.9
Estimated audience size6,588,412
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Illustration audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Illustration audience comes from Germany.

Worldwide audience distribution share by country for Illustration
CountryShare
United States18.0%
China13.6%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illustration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Illustration fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.32×
02Hamburg~200K1.23×
03Bremen~70K1.16×
04Hessen~600K1.13×
05Thüringen~200K1.08×
06Saarland~90K1.06×
07Nordrhein-Westfalen~1.5M0.99×
08Schleswig-Holstein~200K0.99×
09Niedersachsen~600K0.98×
10Bayern~1M0.95×
11Baden-Württemberg~800K0.92×
12Sachsen~300K0.90×
13Rheinland-Pfalz~300K0.89×
14Brandenburg~200K0.87×
15Mecklenburg-Vorpommern~100K0.84×
16Sachsen-Anhalt~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Illustration, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illustration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illustration audience
#·InterestCategoryAffinity×
01Watercolor paintingArts & Culture5.06×
02Oil paintingArts & Culture4.64×
03Abstract artArts & Culture4.12×
04Office 365Technology & Electronics4.00×
05Digital artArts & Culture3.96×
06Robert RedfordMovies & TV3.91×
07Anime conventionLiterature3.85×
08Google DriveTechnology & Electronics3.44×
09Millie Bobby BrownMovies & TV3.19×
10Modern artArts & Culture2.96×
11Fine artBusiness & Career2.93×
12Chihuahua (dog)Pets & Animals2.85×
13Contemporary artArts & Culture2.82×
14HugendubelShopping2.74×
15SupermanMovies & TV2.47×
16Musical instrumentMusic & Radio2.32×
17BatmanMovies & TV2.25×
18Luxury goodsFashion & Accessoires1.96×
19Do it yourself (DIY)Home & Garden1.93×
20Harry PotterMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illustration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illustration audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.86×
SustainabilityBALANCE1.65×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illustration audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.94×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illustration have in Germany?

Illustration has an estimated audience of 6,588,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Illustration fans?

54.9% of Illustration fans are female, 45.1% are male, with an average age of 34.9 years.

03

Which brands do Illustration fans like most?

Illustration fans show strongest brand affinity for Watercolor painting (5.06×), Harry Potter (1.74×), and Robert Redford (3.91×) over the country average.

04

Where do Illustration fans live in Germany?

Illustration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Illustration fans also like?

Beyond Illustration itself, the audience over-indexes on Harry Potter (1.74×), Robert Redford (3.91×), Oil painting (4.64×), and Modern art (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Illustration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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