Oil painting Audience in Germany
Oil painting has an estimated audience of 3,384,887 people in Germany. 61.4% are female, 38.6% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Digital illustration, Watercolor painting, Abstract art, Art exhibition, Portrait painting.
The average Oil painting fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Digital illustration, Watercolor painting, Abstract art, with strongest over-indexing on Digital illustration (13.55× the country average). Demographically, the Oil painting audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Oil painting fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 37.4 |
| Estimated audience size | 3,384,887 |
Audience persona
The typical Oil painting fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Digital illustration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 741,663 | 1× |
| Bayern | 573,098 | 1.05× |
| Baden-Württemberg | 526,730 | 1.14× |
| Hessen | 390,710 | 1.51× |
| Berlin | 316,655 | 2.09× |
| Niedersachsen | 249,298 | 0.76× |
| Rheinland-Pfalz | 154,231 | 0.91× |
| Sachsen | 116,477 | 0.7× |
| Schleswig-Holstein | 114,646 | 0.94× |
| Thüringen | 111,181 | 1.29× |
| Hamburg | 71,342 | 0.93× |
| Brandenburg | 70,478 | 0.67× |
| Sachsen-Anhalt | 51,708 | 0.59× |
| Mecklenburg-Vorpommern | 36,115 | 0.56× |
| Bremen | 33,927 | 1.17× |
| Saarland | 27,923 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital illustration | 13.55× | Arts & Culture |
| Watercolor painting | 12.62× | Arts & Culture |
| Abstract art | 11.69× | Arts & Culture |
| Art exhibition | 9.07× | Arts & Culture |
| Portrait painting | 19.3× | Arts & Culture |
| Superman | 5.58× | Movies & TV |
| Paint | 8.61× | Home & Garden |
| Sketchbook | 18.14× | Literature |
| Digital painting | 15.22× | Arts & Culture |
| Art Collecting | 13.72× | Arts & Culture |
| Digital art | 7.83× | Arts & Culture |
| Contemporary art | 5.14× | Arts & Culture |
| Acrylic paint | 12.49× | Arts & Culture |
| Anime convention | 6.82× | Literature |
| Anime and manga fandom | 6.39× | Literature |
| Modern art | 4.81× | Arts & Culture |
| Sketch (drawing) | 15.37× | Kids & Family |
| Contemporary art gallery | 9.9× | Arts & Culture |
| Reading | 2.09× | Literature |
| Illustration | 4.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.87 |
| DIY Mentality | THRILL | 1.69 |
| Urban Lifestyle | OPEN | 1.61 |
| Travelling | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.36 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
See Oil painting audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oil painting have in Germany?
Oil painting has an estimated audience of 3,384,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oil painting fans?
61.4% of Oil painting fans are female, 38.6% are male, with an average age of 37.4 years.
Which brands do Oil painting fans like most?
Oil painting fans show strongest brand affinity for Digital illustration (13.55×), Watercolor painting (12.62×), and Abstract art (11.69×) over the country average.
Where do Oil painting fans live in Germany?
Oil painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 741,663), Bayern (reach 573,098), and Baden-Württemberg (reach 526,730). These three regions account for the largest share of the active audience.
What other brands do Oil painting fans also like?
Beyond Oil painting itself, the audience over-indexes on Watercolor painting (12.62×), Abstract art (11.69×), Art exhibition (9.07×), and Portrait painting (19.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.