Rascasse Audience Intelligence

Oil painting Audience in Germany

A data profile of the people who buy, follow and care about Oil painting in Germany — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 3,384,887 people in Germany.

#1125among Topic in Germany#24in Arts & Culture

The average Oil painting fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Digital illustration, Watercolor painting, Abstract art, with strongest over-indexing on Digital illustration (13.55× the country average).

Demographically, the Oil painting audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oil painting fan in Germany is more female, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Digital illustration.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oil painting profile in Germany.

Audience size
3.4M
in Germany
Gender
61.4%♀
38.6% male
Age
37.4
average years
Country rank
#1830
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oil painting fans

61.4% are female, 38.6% are male, average age 37.4.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Oil painting audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age37.4
Estimated audience size3,384,887
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Oil painting audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Oil painting audience comes from Germany.

Worldwide audience distribution share by country for Oil painting
CountryShare
United States14.9%
Japan12.5%
China10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oil painting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oil painting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.79×
02Hessen~400K1.41×
03Baden-Württemberg~500K1.16×
04Thüringen~90K1.10×
05Bremen~30K1.10×
06Bayern~600K1.02×
07Hamburg~80K1.00×
08Nordrhein-Westfalen~700K0.98×
09Schleswig-Holstein~100K0.98×
10Rheinland-Pfalz~200K0.95×
11Saarland~40K0.95×
12Sachsen-Anhalt~80K0.94×
13Brandenburg~100K0.91×
14Mecklenburg-Vorpommern~60K0.91×
15Niedersachsen~300K0.84×
16Sachsen~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Oil painting, Germany
0.83×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oil painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oil painting audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture19.30×
02SketchbookLiterature18.14×
03Sketch (drawing)Kids & Family15.37×
04Digital paintingArts & Culture15.22×
05Art CollectingArts & Culture13.72×
06Digital illustrationArts & Culture13.55×
07Watercolor paintingArts & Culture12.62×
08Acrylic paintArts & Culture12.49×
09Abstract artArts & Culture11.69×
10Contemporary art galleryArts & Culture9.90×
11Art exhibitionArts & Culture9.07×
12PaintHome & Garden8.61×
13Digital artArts & Culture7.83×
14Anime conventionLiterature6.82×
15Anime and manga fandomLiterature6.39×
16SupermanMovies & TV5.58×
17Contemporary artArts & Culture5.14×
18Modern artArts & Culture4.81×
19IllustrationArts & Culture4.64×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oil painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oil painting audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.63×
Urban LifestyleOPEN2.27×
MindfulnessBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oil painting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.67×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oil painting have in Germany?

Oil painting has an estimated audience of 3,384,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oil painting fans?

61.4% of Oil painting fans are female, 38.6% are male, with an average age of 37.4 years.

03

Which brands do Oil painting fans like most?

Oil painting fans show strongest brand affinity for Digital illustration (13.55×), Watercolor painting (12.62×), and Abstract art (11.69×) over the country average.

04

Where do Oil painting fans live in Germany?

Oil painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Oil painting fans also like?

Beyond Oil painting itself, the audience over-indexes on Watercolor painting (12.62×), Abstract art (11.69×), Art exhibition (9.07×), and Portrait painting (19.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Oil painting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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