Acrylic paint Audience in Germany
Acrylic paint has an estimated audience of 1,359,011 people in Germany. 64.9% are female, 35.1% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watercolor painting, Digital illustration, Art exhibition, Oil painting, Paint.
The average Acrylic paint fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watercolor painting, Digital illustration, Art exhibition, with strongest over-indexing on Watercolor painting (12.17× the country average). Demographically, the Acrylic paint audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Acrylic paint fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 33.0 |
| Estimated audience size | 1,359,011 |
Audience persona
The typical Acrylic paint fan in Germany is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 336,503 | 1.13× |
| Bayern | 234,149 | 1.07× |
| Baden-Württemberg | 214,584 | 1.16× |
| Niedersachsen | 153,141 | 1.16× |
| Hessen | 103,530 | 1× |
| Rheinland-Pfalz | 75,995 | 1.12× |
| Sachsen | 71,313 | 1.07× |
| Berlin | 55,419 | 0.91× |
| Schleswig-Holstein | 51,814 | 1.06× |
| Brandenburg | 42,152 | 1× |
| Thüringen | 34,132 | 0.99× |
| Sachsen-Anhalt | 32,708 | 0.93× |
| Hamburg | 29,729 | 0.97× |
| Mecklenburg-Vorpommern | 24,954 | 0.96× |
| Bremen | 10,602 | 0.91× |
| Saarland | 9,396 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 12.17× | Arts & Culture |
| Digital illustration | 12.75× | Arts & Culture |
| Art exhibition | 8.7× | Arts & Culture |
| Oil painting | 11.15× | Arts & Culture |
| Paint | 9.94× | Home & Garden |
| Superman | 5.74× | Movies & TV |
| Abstract art | 8.49× | Arts & Culture |
| Digital art | 8.18× | Arts & Culture |
| Portrait painting | 16.08× | Arts & Culture |
| Digital painting | 14.2× | Arts & Culture |
| Sketchbook | 15.75× | Literature |
| Contemporary art | 4.8× | Arts & Culture |
| Anime convention | 6.42× | Literature |
| Anime and manga fandom | 6.02× | Literature |
| Art Collecting | 11.36× | Arts & Culture |
| Modern art | 4.56× | Arts & Culture |
| Reading | 2.09× | Literature |
| Contemporary art gallery | 9.52× | Arts & Culture |
| Sketch (drawing) | 14.06× | Kids & Family |
| Cat play and toys | 5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| Pet Ownership | JOY | 1.79 |
| DIY Mentality | THRILL | 1.75 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| China | 11.0% |
| Japan | 7.6% |
See Acrylic paint audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Acrylic paint have in Germany?
Acrylic paint has an estimated audience of 1,359,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Acrylic paint fans?
64.9% of Acrylic paint fans are female, 35.1% are male, with an average age of 33.0 years.
Which brands do Acrylic paint fans like most?
Acrylic paint fans show strongest brand affinity for Watercolor painting (12.17×), Digital illustration (12.75×), and Art exhibition (8.7×) over the country average.
Where do Acrylic paint fans live in Germany?
Acrylic paint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 336,503), Bayern (reach 234,149), and Baden-Württemberg (reach 214,584). These three regions account for the largest share of the active audience.
What other brands do Acrylic paint fans also like?
Beyond Acrylic paint itself, the audience over-indexes on Digital illustration (12.75×), Art exhibition (8.7×), Oil painting (11.15×), and Paint (9.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Acrylic paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.