Rascasse Audience Intelligence

Acrylic paint Audience in Germany

A data profile of the people who buy, follow and care about Acrylic paint in Germany — modelled from more than twelve digital signal sources. Acrylic paint has an estimated audience of 1,359,011 people in Germany.

#2575among Topic in Germany#61in Arts & Culture

The average Acrylic paint fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Digital illustration, Art exhibition, with strongest over-indexing on Watercolor painting (12.17× the country average).

Demographically, the Acrylic paint audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Acrylic paint fan in Germany is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Watercolor painting.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acrylic paint profile in Germany.

Audience size
1.4M
in Germany
Gender
64.9%♀
35.1% male
Age
33.0
average years
Country rank
#4894
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Acrylic paint fans

64.9% are female, 35.1% are male, average age 33.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Acrylic paint audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age33.0
Estimated audience size1,359,011
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Acrylic paint audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4916%
50+9%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Acrylic paint audience comes from Germany.

Worldwide audience distribution share by country for Acrylic paint
CountryShare
United States18.1%
China11.0%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acrylic paint audience in Germany is strongest.

Fig. 05

Top regions by affinity

Acrylic paint fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.12×
02Niedersachsen~100K1.11×
03Rheinland-Pfalz~80K1.11×
04Nordrhein-Westfalen~300K1.10×
05Bayern~200K1.07×
06Sachsen~70K1.05×
07Schleswig-Holstein~50K1.05×
08Thüringen~40K1.01×
09Mecklenburg-Vorpommern~30K0.99×
10Hessen~100K0.98×
11Brandenburg~40K0.98×
12Sachsen-Anhalt~30K0.95×
13Hamburg~30K0.95×
14Bremen~10K0.94×
15Berlin~60K0.91×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Acrylic paint, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acrylic paint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acrylic paint audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture16.08×
02SketchbookLiterature15.75×
03Digital paintingArts & Culture14.20×
04Sketch (drawing)Kids & Family14.06×
05Digital illustrationArts & Culture12.75×
06Watercolor paintingArts & Culture12.17×
07Art CollectingArts & Culture11.36×
08Oil paintingArts & Culture11.15×
09PaintHome & Garden9.94×
10Contemporary art galleryArts & Culture9.52×
11Art exhibitionArts & Culture8.70×
12Abstract artArts & Culture8.49×
13Digital artArts & Culture8.18×
14Anime conventionLiterature6.42×
15Anime and manga fandomLiterature6.02×
16SupermanMovies & TV5.74×
17Cat play and toysPets & Animals5.00×
18Contemporary artArts & Culture4.80×
19Modern artArts & Culture4.56×
20ReadingLiterature2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acrylic paint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acrylic paint audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.02×
Urban LifestyleOPEN2.18×
TravellingTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acrylic paint audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.57×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Acrylic paint have in Germany?

Acrylic paint has an estimated audience of 1,359,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Acrylic paint fans?

64.9% of Acrylic paint fans are female, 35.1% are male, with an average age of 33.0 years.

03

Which brands do Acrylic paint fans like most?

Acrylic paint fans show strongest brand affinity for Watercolor painting (12.17×), Digital illustration (12.75×), and Art exhibition (8.7×) over the country average.

04

Where do Acrylic paint fans live in Germany?

Acrylic paint fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Acrylic paint fans also like?

Beyond Acrylic paint itself, the audience over-indexes on Digital illustration (12.75×), Art exhibition (8.7×), Oil painting (11.15×), and Paint (9.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Acrylic paint audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Acrylic paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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