Rascasse Audience Intelligence

Paint Audience in Germany

A data profile of the people who buy, follow and care about Paint in Germany — modelled from more than twelve digital signal sources. Paint has an estimated audience of 3,832,785 people in Germany.

#965among Topic in Germany#124in Home & Garden

The average Paint fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Oil painting, Abstract art, with strongest over-indexing on Watercolor painting (8.9× the country average).

Demographically, the Paint audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paint fan in Germany is more female, around 37.0 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paint profile in Germany.

Audience size
3.8M
in Germany
Gender
59.0%♀
41.0% male
Age
37.0
average years
Country rank
#1560
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paint fans

59.0% are female, 41.0% are male, average age 37.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Paint audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age37.0
Estimated audience size3,832,785
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Paint audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Paint audience comes from Germany.

Worldwide audience distribution share by country for Paint
CountryShare
United States21.8%
United Kingdom6.1%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paint audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paint fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.54×
02Hessen~400K1.22×
03Bayern~700K1.06×
04Brandenburg~100K1.06×
05Mecklenburg-Vorpommern~80K1.04×
06Bremen~30K0.98×
07Niedersachsen~400K0.97×
08Schleswig-Holstein~100K0.96×
09Sachsen~200K0.95×
10Sachsen-Anhalt~90K0.94×
11Baden-Württemberg~500K0.92×
12Nordrhein-Westfalen~800K0.91×
13Rheinland-Pfalz~200K0.91×
14Thüringen~90K0.90×
15Saarland~40K0.89×
16Hamburg~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Paint, Germany
0.84×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paint audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture12.15×
02Acrylic paintArts & Culture9.94×
03Watercolor paintingArts & Culture8.90×
04Oil paintingArts & Culture8.61×
05Abstract artArts & Culture6.78×
06PillowHome & Garden6.03×
07Cultural heritagePolitics & Society5.59×
08Digital artArts & Culture5.48×
09Art museumArts & Culture4.36×
10Crime fictionLiterature4.04×
11Robert RedfordMovies & TV4.03×
12Millie Bobby BrownMovies & TV3.72×
13Modern artArts & Culture3.65×
14HugendubelShopping3.48×
15Contemporary artArts & Culture3.26×
16MuseumArts & Culture2.96×
17SupermanMovies & TV2.72×
18BatmanMovies & TV2.48×
19Do it yourself (DIY)Home & Garden1.99×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paint audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.16×
Quality AwarenessPREMIUM1.78×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paint audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paint have in Germany?

Paint has an estimated audience of 3,832,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paint fans?

59.0% of Paint fans are female, 41.0% are male, with an average age of 37.0 years.

03

Which brands do Paint fans like most?

Paint fans show strongest brand affinity for Watercolor painting (8.9×), Oil painting (8.61×), and Abstract art (6.78×) over the country average.

04

Where do Paint fans live in Germany?

Paint fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Paint fans also like?

Beyond Paint itself, the audience over-indexes on Oil painting (8.61×), Abstract art (6.78×), Portrait painting (12.15×), and Pillow (6.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Paint audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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