Paint Audience in Germany
Paint has an estimated audience of 3,832,785 people in Germany. 59.0% are female, 41.0% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Product design, Kippah, Nurse education, Wolverine (comics).
The average Paint fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Product design, Kippah, with strongest over-indexing on Gil Ofarim (2.11× the country average). Demographically, the Paint audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Paint fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.0 |
| Estimated audience size | 3,832,785 |
Audience persona
The typical Paint fan in Germany is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 786,908 | 0.94× |
| Bayern | 687,075 | 1.12× |
| Baden-Württemberg | 495,503 | 0.95× |
| Hessen | 370,581 | 1.27× |
| Niedersachsen | 364,515 | 0.98× |
| Berlin | 241,487 | 1.41× |
| Rheinland-Pfalz | 180,875 | 0.94× |
| Sachsen | 178,157 | 0.95× |
| Schleswig-Holstein | 135,332 | 0.98× |
| Brandenburg | 123,766 | 1.04× |
| Sachsen-Anhalt | 89,199 | 0.9× |
| Thüringen | 87,020 | 0.89× |
| Hamburg | 76,454 | 0.88× |
| Mecklenburg-Vorpommern | 72,373 | 0.99× |
| Saarland | 39,071 | 0.83× |
| Bremen | 30,703 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.11× | Music & Radio |
| Product design | 2.02× | Business & Career |
| Kippah | 3.51× | Fashion & Accessoires |
| Nurse education | 1.6× | Kids & Family |
| Wolverine (comics) | 3.41× | Literature |
| Hypertext | 1.72× | Technology & Electronics |
| Scratching post | 3.15× | Pets & Animals |
| Cachorro | 1.84× | Pets & Animals |
| San Gil | 2.17× | Travel & Leisure |
| Information sensitivity | 2.59× | Technology & Electronics |
| Golem | 1.53× | Technology & Electronics |
| Mülheim | 1.65× | Travel & Leisure |
| Glashütte | 2.02× | Travel & Leisure |
| Steampunk | 1.77× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.13× | Movies & TV |
| Boogie-woogie (dance) | 3.2× | Music & Radio |
| Paul Dano | 2.08× | Movies & TV |
| Indigenous Australian art | 2.52× | Arts & Culture |
| Huck (magazine) | 3.94× | Internet & Social Media |
| Jaguar F-Pace | 2.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.8 |
| Sustainability | BALANCE | 1.76 |
| Indulgence | JOY | 1.47 |
| Extroversion | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
See Paint audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paint have in Germany?
Paint has an estimated audience of 3,832,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paint fans?
59.0% of Paint fans are female, 41.0% are male, with an average age of 37.0 years.
Which brands do Paint fans like most?
Paint fans show strongest brand affinity for Gil Ofarim (2.11×), Product design (2.02×), and Kippah (3.51×) over the country average.
Where do Paint fans live in Germany?
Paint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 786,908), Bayern (reach 687,075), and Baden-Württemberg (reach 495,503). These three regions account for the largest share of the active audience.
What other brands do Paint fans also like?
Beyond Paint itself, the audience over-indexes on Product design (2.02×), Kippah (3.51×), Nurse education (1.6×), and Wolverine (comics) (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.