A data profile of the people who buy, follow and care about Paint in Brazil — modelled from more than twelve digital signal sources. Paint has an estimated audience of 5,952,206 people in Brazil.
Paint has an estimated audience of 5,952,206 people in Brazil. 58.1% are female, 41.9% are male, average age 42.1. Top brand affinities: Rock music, Do it yourself (DIY), Magazine Luiza, Enel, Masonry.
Top brand affinities include Rock music, Do it yourself (DIY), Magazine Luiza, with strongest over-indexing on Rock music (1.53× the country average).
Demographically, the Paint audience skews more female with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Paint fan in Brazil is more female, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Rock music.
The key figures that characterise the Paint profile in Brazil.
58.1% are female, 41.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.1 |
| Estimated audience size | 5,952,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Paint audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 2.64× | ||
| 02 | Masonry | Home & Garden | 2.50× | ||
| 03 | Hardware store | Home & Garden | 2.21× | ||
| 04 | Flea market | Home & Garden | 2.05× | ||
| 05 | Duvet | Home & Garden | 2.02× | ||
| 06 | Makita | Home & Garden | 1.98× | ||
| 07 | Art museum | Arts & Culture | 1.94× | ||
| 08 | Art exhibition | Arts & Culture | 1.88× | ||
| 09 | Grazi Massafera | Movies & TV | 1.81× | ||
| 10 | Comedy club | Movies & TV | 1.80× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 12 | Arraial do Cabo | Travel & Leisure | 1.78× | ||
| 13 | Museum | Arts & Culture | 1.71× | ||
| 14 | Beetlejuice | Movies & TV | 1.69× | ||
| 15 | Contemporary art | Arts & Culture | 1.68× | ||
| 16 | Enel | Home & Garden | 1.59× | ||
| 17 | Blanket | Home & Garden | 1.56× | ||
| 18 | uol | Technology & Electronics | 1.55× | ||
| 19 | Rock music | Music & Radio | 1.53× | ||
| 20 | Magazine Luiza | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.64× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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