A data profile of the people who buy, follow and care about Museum in Brazil — modelled from more than twelve digital signal sources. Museum has an estimated audience of 4,088,181 people in Brazil.
The average Museum fan in Brazil is 41.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Harry Potter, Culture, Philosophy, with strongest over-indexing on Harry Potter (1.61× the country average).
Demographically, the Museum audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Museum fan in Brazil is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Museum profile in Brazil.
59.6% are female, 40.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.6 |
| Estimated audience size | 4,088,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Museum audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
Where the Museum audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~700K | 1.75× | |
| 02 | Federal District | ~100K | 1.47× | |
| 03 | São Paulo | ~1.5M | 1.43× | |
| 04 | Santa Catarina | ~300K | 1.40× | |
| 05 | Rio Grande do Sul | ~300K | 1.18× | |
| 06 | Bahia | ~300K | 1.10× | |
| 07 | Paraná | ~300K | 1.09× | |
| 08 | Amazonas | ~80K | 1.06× | |
| 09 | Pernambuco | ~200K | 1.00× | |
| 10 | Mato Grosso do Sul | ~60K | 1.00× | |
| 11 | Roraima | ~10K | 0.99× | |
| 12 | Amapá | ~10K | 0.97× | |
| 13 | Pará | ~100K | 0.94× | |
| 14 | Paraíba | ~80K | 0.94× | |
| 15 | Sergipe | ~40K | 0.94× | |
| 16 | Acre | ~10K | 0.94× | |
| 17 | Alagoas | ~60K | 0.93× | |
| 18 | Maranhão | ~90K | 0.92× | |
| 19 | Rondônia | ~30K | 0.92× | |
| 20 | Minas Gerais | ~400K | 0.90× | |
| 21 | Goiás | ~100K | 0.89× | |
| 22 | Espírito Santo | ~80K | 0.89× | |
| 23 | Rio Grande do Norte | ~60K | 0.89× | |
| 24 | Mato Grosso | ~70K | 0.88× | |
| 25 | Piauí | ~50K | 0.88× | |
| 26 | Tocantins | ~20K | 0.87× | |
| 27 | Ceará | ~200K | 0.85× |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lô Borges | Music & Radio | 2.77× | ||
| 02 | Art museum | Arts & Culture | 2.53× | ||
| 03 | Watercolor painting | Arts & Culture | 2.39× | ||
| 04 | Stitches (store) | Fashion & Accessoires | 2.27× | ||
| 05 | Contemporary art | Arts & Culture | 2.26× | ||
| 06 | Bookselling | Literature | 2.12× | ||
| 07 | Artist | Music & Radio | 2.09× | ||
| 08 | Ney Matogrosso | Music & Radio | 2.08× | ||
| 09 | Brasil 247 | News | 2.02× | ||
| 10 | Beetlejuice | Movies & TV | 2.00× | ||
| 11 | Library | Literature | 1.96× | ||
| 12 | Google Docs | Internet & Social Media | 1.74× | ||
| 13 | Khan Academy | Business & Career | 1.70× | ||
| 14 | Philosophy | Business & Career | 1.68× | ||
| 15 | Music of Brazil | Music & Radio | 1.63× | ||
| 16 | Popular music | Music & Radio | 1.62× | ||
| 17 | BTS | Music & Radio | 1.62× | ||
| 18 | Harry Potter | Movies & TV | 1.61× | ||
| 19 | Culture | Literature | 1.55× | ||
| 20 | Music videos | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Sustainability | BALANCE | 1.36× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Sports Activity | POWER | 1.04× | |
| Need for Security | CONSERVATISM | 1.06× |
Museum has an estimated audience of 4,088,181 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
59.6% of Museum fans are female, 40.4% are male, with an average age of 41.6 years.
Museum fans show strongest brand affinity for Harry Potter (1.61×), Culture (1.55×), and Philosophy (1.68×) over the country average.
Museum fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Museum itself, the audience over-indexes on Culture (1.55×), Philosophy (1.68×), Popular music (1.62×), and Stitches (store) (2.27×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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