A data profile of the people who buy, follow and care about Popular music in Brazil — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 22,144,513 people in Brazil.
Popular music has an estimated audience of 22,144,513 people in Brazil. 60.2% are female, 39.8% are male, average age 37.5. Top brand affinities: Spanish language, Reggae, Tim Maia, Marisa Monte, Maria Bethânia.
Top brand affinities include Spanish language, Reggae, Tim Maia, with strongest over-indexing on Spanish language (1.67× the country average).
Demographically, the Popular music audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Popular music fan in Brazil is more female, around 37.5 years old, with strong Individualism tendencies and a notable affinity for Spanish language.
The key figures that characterise the Popular music profile in Brazil.
60.2% are female, 39.8% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.5 |
| Estimated audience size | 22,144,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Popular music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Maia | Music & Radio | 2.84× | ||
| 02 | Frevo | Music & Radio | 2.71× | ||
| 03 | Alceu Valença | Music & Radio | 2.64× | ||
| 04 | Nando Reis | Music & Radio | 2.58× | ||
| 05 | Marisa Monte | Music & Radio | 2.37× | ||
| 06 | Maria Bethânia | Music & Radio | 2.30× | ||
| 07 | Phil Collins | Music & Radio | 2.22× | ||
| 08 | Meryl Streep | Movies & TV | 2.22× | ||
| 09 | Cyndi Lauper | Music & Radio | 2.22× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.17× | ||
| 11 | Luiz Gonzaga | Music & Radio | 2.15× | ||
| 12 | Gal Costa | Music & Radio | 2.12× | ||
| 13 | AC/DC | Music & Radio | 2.01× | ||
| 14 | Caetano Veloso | Music & Radio | 1.77× | ||
| 15 | Rita Lee | Music & Radio | 1.74× | ||
| 16 | Spanish language | Politics & Society | 1.67× | ||
| 17 | Garena | Technology & Electronics | 1.63× | ||
| 18 | Museum | Arts & Culture | 1.62× | ||
| 19 | Henry Cavill | Movies & TV | 1.60× | ||
| 20 | Reggae | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Community Orientation | OPEN | 1.13× | |
| Tradition | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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