Popular music Audience in Brazil
Popular music has an estimated audience of 22,144,513 people in Brazil. 60.2% are female, 39.8% are male, average age 37.5. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, UEFA Champions League, Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.14× the country average). Demographically, the Popular music audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.5 |
| Estimated audience size | 22,144,513 |
Audience persona
The typical Popular music fan in Brazil is more female, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.14× | Sports |
| Sport Club Corinthians Paulista | 2.33× | Sports |
| São Paulo FC | 2.29× | Sports |
| UEFA Champions League | 2.87× | Sports |
| Cruzeiro Esporte Clube | 1.87× | Sports |
| Real Madrid C.F. | 1.73× | Sports |
| TikTok | 2.63× | Internet & Social Media |
| Santos FC | 1.58× | Sports |
| Sport Club Internacional | 2.01× | Sports |
| Fast food | 2.37× | Food & Beverages |
| AliExpress | 2.62× | Shopping |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
| Children's clothing | 2.83× | Fashion & Accessoires |
| Sephora | 3.1× | Shopping |
| SUVs | 2.61× | Cars & Mobility |
| Honda | 2.57× | Cars & Mobility |
| Discounts and allowances | 2.96× | Shopping |
| Skin care | 2.68× | Beauty & Wellness |
| CR Flamengo | 2.29× | Sports |
| Radio | 2.39× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| Need for Security | CONSERVATISM | 2.06 |
| Design Affinity | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.56 |
| Urban Lifestyle | OPEN | 1.51 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Funk (17,587,130)
- Rhythm and blues music (17,256,333)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.