Funk Audience in Brazil
Funk has an estimated audience of 17,587,130 people in Brazil. 55.4% are female, 44.6% are male, average age 35.0. Top brand affinities: Anime movies, Reggae, Spanish language, Garena, Nicki Minaj.
Top brand affinities include Anime movies, Reggae, Spanish language, with strongest over-indexing on Anime movies (1.57× the country average). Demographically, the Funk audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Funk fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.0 |
| Estimated audience size | 17,587,130 |
Audience persona
The typical Funk fan in Brazil is more female, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime movies.
Top brand affinities of Funk fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime movies | 1.57× | Movies & TV |
| Reggae | 1.73× | Music & Radio |
| Spanish language | 1.54× | Politics & Society |
| Garena | 1.77× | Technology & Electronics |
| Nicki Minaj | 2.37× | Music & Radio |
| Crystal Palace F.C. | 2.37× | Sports |
| america de cali | 1.52× | Sports |
| Eminem | 1.69× | Music & Radio |
| Strawberry | 1.8× | Food & Beverages |
| Gangsta rap | 2.27× | Music & Radio |
| Jay-Z | 2.37× | Music & Radio |
| Sarcasm | 1.56× | Politics & Society |
| Synthpop | 1.65× | Music & Radio |
| New Orleans Pelicans | 1.54× | Sports |
| Snoop Dogg | 1.61× | Music & Radio |
| PSV Eindhoven | 1.69× | Sports |
| Tom Hardy | 1.52× | Movies & TV |
| Taekwondo | 1.52× | Sports |
| Riverdale | 1.84× | Movies & TV |
| Cardi B | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.11 |
| Individualism | JOY | 1.1 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
See Funk audiences in other countries
More Musical genre audiences in Brazil
- Country music (22,794,665)
- Popular music (22,144,513)
- Rock music (20,791,452)
- Pop music (18,688,938)
- Rhythm and blues music (17,256,333)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.