A data profile of the people who buy, follow and care about Funk in Brazil — modelled from more than twelve digital signal sources. Funk has an estimated audience of 17,587,130 people in Brazil.
Funk has an estimated audience of 17,587,130 people in Brazil. 55.4% are female, 44.6% are male, average age 35.0. Top brand affinities: Anime movies, Reggae, Spanish language, Garena, Nicki Minaj.
Top brand affinities include Anime movies, Reggae, Spanish language, with strongest over-indexing on Anime movies (1.57× the country average).
Demographically, the Funk audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Funk fan in Brazil is more female, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime movies.
The key figures that characterise the Funk profile in Brazil.
55.4% are female, 44.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.0 |
| Estimated audience size | 17,587,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Funk audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicki Minaj | Music & Radio | 2.37× | ||
| 02 | Crystal Palace F.C. | Sports | 2.37× | ||
| 03 | Jay-Z | Music & Radio | 2.37× | ||
| 04 | Gangsta rap | Music & Radio | 2.27× | ||
| 05 | Riverdale | Movies & TV | 1.84× | ||
| 06 | Strawberry | Food & Beverages | 1.80× | ||
| 07 | Garena | Technology & Electronics | 1.77× | ||
| 08 | Reggae | Music & Radio | 1.73× | ||
| 09 | Eminem | Music & Radio | 1.69× | ||
| 10 | PSV Eindhoven | Sports | 1.69× | ||
| 11 | Cardi B | Music & Radio | 1.68× | ||
| 12 | Synthpop | Music & Radio | 1.65× | ||
| 13 | Snoop Dogg | Music & Radio | 1.61× | ||
| 14 | Anime movies | Movies & TV | 1.57× | ||
| 15 | Sarcasm | Politics & Society | 1.56× | ||
| 16 | Spanish language | Politics & Society | 1.54× | ||
| 17 | New Orleans Pelicans | Sports | 1.54× | ||
| 18 | Tom Hardy | Movies & TV | 1.52× | ||
| 19 | america de cali | Sports | 1.52× | ||
| 20 | Taekwondo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Risk Appetite | THRILL | 1.15× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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