Funk Audience in Germany
Funk has an estimated audience of 7,629,023 people in Germany. 48.0% are female, 52.0% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Snow White (Fables), myDealZ, Jaguar F-Pace, Building insulation.
The average Funk fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Snow White (Fables), myDealZ, with strongest over-indexing on Progressive rock (1.52× the country average). Demographically, the Funk audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Funk fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.2 |
| Estimated audience size | 7,629,023 |
Audience persona
The typical Funk fan in Germany is balanced, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,562,172 | 0.94× |
| Bayern | 1,081,773 | 0.88× |
| Baden-Württemberg | 953,101 | 0.92× |
| Niedersachsen | 656,983 | 0.89× |
| Hessen | 609,418 | 1.05× |
| Berlin | 415,768 | 1.22× |
| Sachsen | 383,006 | 1.02× |
| Rheinland-Pfalz | 381,614 | 1× |
| Schleswig-Holstein | 244,206 | 0.89× |
| Hamburg | 204,713 | 1.19× |
| Brandenburg | 182,110 | 0.77× |
| Saarland | 178,137 | 1.9× |
| Sachsen-Anhalt | 155,408 | 0.79× |
| Thüringen | 154,855 | 0.8× |
| Mecklenburg-Vorpommern | 112,960 | 0.78× |
| Bremen | 64,303 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.52× | Music & Radio |
| Snow White (Fables) | 2.04× | Literature |
| myDealZ | 2.06× | Shopping |
| Jaguar F-Pace | 3.84× | Cars & Mobility |
| Building insulation | 2.45× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.37× | Music & Radio |
| Motorhome stopover | 2.82× | Travel & Leisure |
| Esra Erol | 2.66× | Movies & TV |
| Phil Campbell (musician) | 2.34× | Music & Radio |
| Jason Clarke (actor) | 1.99× | Movies & TV |
| Carrie (novel) | 2.36× | Literature |
| Scratching post | 2.38× | Pets & Animals |
| Information sensitivity | 2.15× | Technology & Electronics |
| San Gil | 1.62× | Travel & Leisure |
| Fantasy Earth: Zero | 2.49× | Games |
| Gran Torino | 1.84× | Movies & TV |
| Viator | 2.24× | Travel & Leisure |
| Kaiju | 1.6× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Oktay Kaynarca | 2.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.03 |
| Travelling | THRILL | 1.02 |
| Indulgence | JOY | 1.01 |
| Extroversion | THRILL | 0.97 |
| DIY Mentality | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
See Funk audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Funk have in Germany?
Funk has an estimated audience of 7,629,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Funk fans?
48.0% of Funk fans are female, 52.0% are male, with an average age of 35.2 years.
Which brands do Funk fans like most?
Funk fans show strongest brand affinity for Progressive rock (1.52×), Snow White (Fables) (2.04×), and myDealZ (2.06×) over the country average.
Where do Funk fans live in Germany?
Funk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,562,172), Bayern (reach 1,081,773), and Baden-Württemberg (reach 953,101). These three regions account for the largest share of the active audience.
What other brands do Funk fans also like?
Beyond Funk itself, the audience over-indexes on Snow White (Fables) (2.04×), myDealZ (2.06×), Jaguar F-Pace (3.84×), and Building insulation (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.