Funk Audience in Germany
A data profile of the people who buy, follow and care about Funk in Germany — modelled from more than twelve digital signal sources. Funk has an estimated audience of 7,629,023 people in Germany.
The average Funk fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Monty Python's Life of Brian, House music, with strongest over-indexing on Tagesschau (1.92× the country average).
Demographically, the Funk audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Funk fan in Germany is balanced, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Funk profile in Germany.
Search interest · 12-month trend
Demographics of Funk fans
48.0% are female, 52.0% are male, average age 35.2.
Gender split
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 35.2 |
| Estimated audience size | 7,629,023 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Funk audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Geography
Where the Funk audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~200K | 1.90× | |
| 02 | Hamburg | ~200K | 1.16× | |
| 03 | Berlin | ~400K | 1.15× | |
| 04 | Hessen | ~600K | 1.03× | |
| 05 | Bremen | ~70K | 1.02× | |
| 06 | Sachsen | ~400K | 1.01× | |
| 07 | Rheinland-Pfalz | ~400K | 0.98× | |
| 08 | Nordrhein-Westfalen | ~1.5M | 0.92× | |
| 09 | Baden-Württemberg | ~900K | 0.90× | |
| 10 | Schleswig-Holstein | ~200K | 0.89× | |
| 11 | Niedersachsen | ~700K | 0.88× | |
| 12 | Bayern | ~1M | 0.87× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.86× | |
| 14 | Sachsen-Anhalt | ~200K | 0.83× | |
| 15 | Thüringen | ~200K | 0.83× | |
| 16 | Brandenburg | ~200K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Funk audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monty Python's Life of Brian | Movies & TV | 10.23× | ||
| 02 | Dairy | Food & Beverages | 3.53× | ||
| 03 | Sixt | Cars & Mobility | 3.11× | ||
| 04 | Korean hip hop | Music & Radio | 3.11× | ||
| 05 | Instant Gaming | Games | 3.07× | ||
| 06 | Electric guitar | Music & Radio | 3.00× | ||
| 07 | Succulent plant | Home & Garden | 2.74× | ||
| 08 | Piano | Music & Radio | 2.64× | ||
| 09 | Satire | Literature | 2.50× | ||
| 10 | Michael Jackson | Music & Radio | 2.33× | ||
| 11 | House music | Music & Radio | 2.16× | ||
| 12 | Transfermarkt | Sports | 2.11× | ||
| 13 | Volunteering | Politics & Society | 2.09× | ||
| 14 | Musical instrument | Music & Radio | 2.03× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 2.03× | ||
| 16 | Tagesschau | Movies & TV | 1.92× | ||
| 17 | Livemusic | Music & Radio | 1.70× | ||
| 18 | Kitchen | Home & Garden | 1.64× | ||
| 19 | Müller (company) | Food & Beverages | 1.63× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Personality of the Funk audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Sports Activity | POWER | 0.84× | |
| Individualism | JOY | 0.89× |
Frequently asked questions
How many fans does Funk have in Germany?
Funk has an estimated audience of 7,629,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Funk fans?
48.0% of Funk fans are female, 52.0% are male, with an average age of 35.2 years.
Which brands do Funk fans like most?
Funk fans show strongest brand affinity for Tagesschau (1.92×), Monty Python's Life of Brian (10.23×), and House music (2.16×) over the country average.
Where do Funk fans live in Germany?
Funk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Funk fans also like?
Beyond Funk itself, the audience over-indexes on Monty Python's Life of Brian (10.23×), House music (2.16×), Transfermarkt (2.11×), and Michael Jackson (2.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
See Funk audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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