A data profile of the people who buy, follow and care about Funk in Mexico — modelled from more than twelve digital signal sources. Funk has an estimated audience of 4,103,949 people in Mexico.
The average Funk fan in Mexico is 27.1 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (265.77× the country average).
Demographically, the Funk audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Funk fan in Mexico is more male, around 27.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Funk profile in Mexico.
42.5% are female, 57.5% are male, average age 27.1.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 27.1 |
| Estimated audience size | 4,103,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 20% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Funk audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~200K | 1.62× | |
| 02 | State of Mexico | ~800K | 1.41× | |
| 03 | Yucatan | ~100K | 1.28× | |
| 04 | Baja California | ~200K | 1.26× | |
| 05 | Veracruz (state) | ~300K | 1.21× | |
| 06 | Distrito Federal | ~600K | 1.19× | |
| 07 | Coahuila de Zaragoza | ~100K | 1.19× | |
| 08 | Campeche | ~40K | 1.18× | |
| 09 | Puebla | ~300K | 1.15× | |
| 10 | Guerrero | ~100K | 1.10× | |
| 11 | Chihuahua | ~200K | 1.08× | |
| 12 | Morelos | ~70K | 1.03× | |
| 13 | Tabasco | ~80K | 1.01× | |
| 14 | Hidalgo | ~100K | 1.00× | |
| 15 | Baja California Sur | ~30K | 0.98× | |
| 16 | Michoacan de Ocampo | ~100K | 0.97× | |
| 17 | Jalisco | ~300K | 0.95× | |
| 18 | Guanajuato | ~200K | 0.93× | |
| 19 | Nayarit | ~40K | 0.90× | |
| 20 | Quintana Roo | ~70K | 0.89× | |
| 21 | Durango | ~50K | 0.88× | |
| 22 | Tlaxcala | ~40K | 0.86× | |
| 23 | Aguascalientes | ~40K | 0.84× | |
| 24 | Colima | ~20K | 0.84× | |
| 25 | Zacatecas | ~40K | 0.81× | |
| 26 | Oaxaca | ~90K | 0.80× | |
| 27 | Nuevo Leon | ~200K | 0.68× | |
| 28 | Tamaulipas | ~90K | 0.68× | |
| 29 | Sinaloa | ~60K | 0.59× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 465.84× | ||
| 02 | Costa Rica | Travel & Leisure | 442.36× | ||
| 03 | Shopping and fashion | Shopping | 265.77× | ||
| 04 | Game consoles | Technology & Electronics | 185.81× | ||
| 05 | Catholic Church | Politics & Society | 134.01× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 115.10× | ||
| 07 | Broadcasting of sports events | Movies & TV | 97.97× | ||
| 08 | Valentine's Day | Kids & Family | 96.45× | ||
| 09 | Sarcasm | Politics & Society | 93.47× | ||
| 10 | Mobile game | Games | 80.10× | ||
| 11 | Travel agency | Travel & Leisure | 78.83× | ||
| 12 | Banana | Food & Beverages | 69.82× | ||
| 13 | El País | News | 64.19× | ||
| 14 | Immigration | Politics & Society | 55.18× | ||
| 15 | Dentistry | Business & Career | 52.93× | ||
| 16 | Orange (fruit) | Food & Beverages | 51.80× | ||
| 17 | Papaya | Food & Beverages | 45.05× | ||
| 18 | Sexology | Kids & Family | 40.54× | ||
| 19 | Multi-level marketing | Business & Career | 40.54× | ||
| 20 | Freeware | Technology & Electronics | 36.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.69× | |
| Travelling | THRILL | 20.37× | |
| Urban Lifestyle | OPEN | 4.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Sustainability | BALANCE | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Funk has an estimated audience of 4,103,949 people in Mexico, concentrated in State of Mexico and Distrito Federal.
42.5% of Funk fans are female, 57.5% are male, with an average age of 27.1 years.
Funk fans show strongest brand affinity for Shopping and fashion (265.77×), Costa Rica (442.36×), and Game consoles (185.81×) over the country average.
Funk fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~600K), and Veracruz (state) (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Costa Rica (442.36×), Game consoles (185.81×), Catholic Church (134.01×), and Sarcasm (93.47×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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