A data profile of the people who buy, follow and care about Latin music (genre) in Mexico — modelled from more than twelve digital signal sources. Latin music (genre) has an estimated audience of 9,610,503 people in Mexico.
Latin music (genre) has an estimated audience of 9,610,503 people in Mexico. 51.9% are female, 48.1% are male, average age 31.6. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, El País.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Latin music (genre) audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Need for Security.
The typical Latin music (genre) fan in Mexico is balanced, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Latin music (genre) profile in Mexico.
51.9% are female, 48.1% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 31.6 |
| Estimated audience size | 9,610,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Latin music (genre) audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
The strongest cross-interests of the Latin music (genre) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | RT (TV network) | Movies & TV | 3.00× | ||
| 18 | Machu Picchu | Travel & Leisure | 3.00× | ||
| 19 | Catholic Church | Politics & Society | 2.75× | ||
| 20 | Game consoles | Technology & Electronics | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.32× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Risk Appetite | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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