Latin music (genre) Audience in Mexico
Latin music (genre) has an estimated audience of 9,610,503 people in Mexico. 51.9% are female, 48.1% are male, average age 31.6. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Latin music (genre) audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin music (genre) fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 31.6 |
| Estimated audience size | 9,610,503 |
Audience persona
The typical Latin music (genre) fan in Mexico is balanced, around 31.6 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.63 |
| Risk Appetite | THRILL | 8.42 |
| Urban Lifestyle | OPEN | 2.4 |
| Need for Security | CONSERVATISM | 1.82 |
| Spirituality | BALANCE | 1.48 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Mexico | 10.3% |
| Spain | 6.8% |
See Latin music (genre) audiences in other countries
- Latin music (genre) — Germany
- Latin music (genre) — United States
- Latin music (genre) — United Kingdom
- Latin music (genre) — France
- Latin music (genre) — Italy
- Latin music (genre) — Spain
- Latin music (genre) — Brazil
- Latin music (genre) — Japan
- Latin music (genre) — South Korea
- Latin music (genre) — India
- Latin music (genre) — Canada
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin pop (9,176,250)
- Popular music (9,110,074)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Latin music (genre). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.